Assignment(Doc) | Competitive Strategy

Running head: COMPETITIVE STRATEGY
Competitive Strategy
Name of the Student
Name of the University
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COMPETITIVE STRATEGY1
Introduction
The essay helps in the analysis of the of the different common tools along
with techniques which includes SWOT, PESTEL as well as Ansoff Matrix which will
be suitable for managing the effectiveness of the company in both internal and
external environment. Through the incorporation of the strategic planning
techniques, it will be suitable for developing the different actions for making the
different long-term decisions which will be beneficial in achieving the set objectives
and goals suitably. In such scenario, the different kinds of available resources are
taken into consideration which will be suitable for enhancing the performance of the
company and the workforce appropriately. In addition, strategic development tools
play a vital role as it enhances and provides the sense of direction along with
outlining the measurable goals (Ziagos et al. 2013). Furthermore, the strategic
objectives are considered to be the necessity which are being based on the
information and it will be suitable for the different companies to evolve the evaluating
goals as well as progress positively.

COMPETITIVE STRATEGY2
SWOT Analysis
SWOT analysis is considered as the business administration anagram which
includes strengths, weaknesses, opportunities along with threats. It is helpful
process which comprehends the internal strengths and weaknesses along with
identifies the external opportunities along with threats (Van Vught and Huisman
2014).
Strengths- It is inclusive of positive traits of the business which makes them
different from the competitors. It incorporates the different resources along with
viable benefits which will be concentrating on the internal segments which adds
significance or present you as the competitive lead. Weaknesses- It includes the
different kinds of negative internal facts which can lessen the general esteem of the
company. Opportunities- There can be different changes in lifestyle of the
individuals which needs to be considered as the opportunity and it can be
incorporated by them which will be suitable for the success of company. Threats-
There can be rivalry or competition from the other competitors present in market
which can affect growth of business negatively (Srisuphaolarn 2013).
For instance- SWOT analysis of Samsung can be helpful for understanding
the strategic development tool. Strengths- It is one of the largest manufacturers of
mobile phones and TVs. The brand awareness of Samsung is at par with the other
tech companies in world. Weaknesses- There are different issues related to
competition with Apple relating to their patents. Opportunities- There can be
adoption of the different kinds of technologies which will be suitable for managing the
different needs of customers. Threats- Intense rate of price related competition is