This assignment delves into the significance of music in human life, including its production and consumption patterns. It highlights the various strategies used by producers to promote their songs globally, and how people use different instruments and technologies to record and share music on a large scale.
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GLOBAL POPULAR MUSIC
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Table of Contents INTRODUCTION...........................................................................................................................1 MAIN BODY..................................................................................................................................1 CONCLUSION...............................................................................................................................6 REFRENCES..................................................................................................................................8
INTRODUCTION In today's scenario large number of population are attracted towards music. This is the common base of their life. The global popular music is based on the unique and tailored programme which allows students and people to considered popular and contemporary music cultural, style and feature for world wide (Waxer, 2013). It is mainly focuses on music which are popular at world wide. Technologies play a significant role in global music. In twenty first century popular music was unimaginable and unthinkable without any integration of smart technologies. According to the point of view of departure it is important to having an knowledge and better understanding about music technologies rather than the collection of recording equipments, playback devices and musical instruments. MAIN BODY Global popular musicis a way which provide a right direction to music. It helps in increasing excellent reputation, music department is one of the most popular distinguished part of UK. Music is not a simple thing, it is required for learner to take expert advice and training to learn and increase their knowledge in music industry. According to the point of view of Dr Eliot Bates music is based on the different culture and country. His research basically focuses on studio cultures and various art of record production, critical andrology and digital aesthetics in most popular contemporary music. He is basically focuses on teaching music in California about sound studies,analysisof popular music andethnomusicology. Local research opportunity is also an essential part of global popular music. In this music is identified from the local area and it is animportantpart of local community of music. These helps in providing valuable opportunities to the local research. Large number of people adopt this study because it gives exceptional facilities. With the help of this people can get best and beneficial facilities for proper music study and practices. It provide support in increasing art of culture in country. Without having an expert advice and guidance learning of music is not possible so for better understanding of music it is required for learner to gain knowledge and idea about music. Mostly people are attract towards gaining their knowledge about instruments rather than learning music (Shuker, 2016). Global popular music helps in providing employability in country. According to the survey it has been evaluated that large number of students who are postgraduate in music got employed in 1
large music business firms. It helps in increasing job opportunity for people who are more interested in music field.The global popular music series helps in providing popular music scenes to students, teachers or musicologist with an effective and well planned procedure to introduce music at world wide. People consider music in their daily routine for removing stress and tension. It is a best thing to spend time. K- Pop is considered as a music genre which is originating in South Korea in the form of electronic hip hop, pop, rock and R&B music and it is characterized through a huge variety of audiovisual components. In the modern scenario the interest of people towards music is high and in which pop music is more popular in nature. In the recent decades K-Pop Rap and R&B is the most popular music which liked by numerous number of people. This kind of music has a huge impact on teenagers and younger as they are very much influenced with the electronic music and R&B is totally based on technological equipments. Advancement in technology is beneficial for music industry as it is easy for people to create different kind of music in easy and effective manner. Technologies has changed at regular basis which has a huge influence on music as advancement in tools and technologies are effective for creating new and attractive music in respect to garbing the attention of people towards music. Different kind of music instruments such aselectricguitar, harmoniumand technologies such as monograph, Effectspedals, multitrack recording, synthesizers, turntable, walk-man etc. are required in order to creating an effective music. Instruments are effective in creating music and technologies are efficient for providing a way to create whole music with attractive sound. In the modern scenario people are mainlyapplyingadvancetechnologies,synthesizers,electricguitarinrespecttomaking electronic dance rhythm and sound. Production of music A great understanding of the production process is the most important hang ups which are related with all the non voice producers, the song writers and the engineer. If the experiences of the persons who are professions are not watched they are just left away with the trails and errors approaches which are related with the music industry. This will end when all the concepts which are linked with the production activities are stopped reading in the magazines which are related with the industry (Fairchild, 2016). The process of producing the music is very unique to all the artist. There is no particular when can be used by the musicians that will be suitable to all the artist of the music industry. All 2
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these takes years to achieve themin order to record the music sounds and productions related with the experiences had to be established effectively. If a person is working in the commercial studios than it is described as the best ways by which the experiences can be easily gained. By watching or listening the songs of the recorders they will be gained knowledge about the different ideas for solvingeach day problems that are blocking the ways when the songs are being produced in the industry. There are various type of technologies applied in creating music in which some are described as under: The personal Computer:This plays most effective role in recording and editing sound in order to producing effective music. By digitization has separated music from its medium, and it has also provide freedom and level of control to artists. It is required for musician to having appropriate knowledge about music and how to make it better and effective. The proliferation of personal computers has also meant that artists can release their music in unorthodox manner. Auto- Tune:This is also effective in altering the human voice in effective manner. R&B is most popular music in the recent decades and it is necessary for musician to create attractive lyrics with effective sound in respect to attracting people towards the music. This technology helps in managing the voice of artist in effective way as to present them in front of public. Electric Guitar:This is most attractive instrument which represents as a identification of a music artist. This helps in providing a background base to the artist to perform any kind of song. In the year of 1941, Les Paul added a neck, tuners, strings and home-made pickups to a 4 by 4 pine slab that he dubbed the log, audiences balked. They were not braced to see a musician wrest melodies from a solid block of wood, so Pauls added a false sides to give it more familiar in nature. In the previous timing playing guitar is a tedious task and it is not hat much effective in making high range of sound. The modification in guitar helps in creating high rage of sound with unique and innovative features. Microphones:This is effective in listing the music as it helps in providing a proper way to listen music without any kind of disturbance. This is also effective in analysing the tune and lyrics in effective manner as to listing them in proper way. Music Production Basics The studies of any ideas about the music production are always starting with the fundamental blocks. They are considered as the best and the true methods or the ways by which 3
the working will achieve positive results on the very consistent basis. This is the initial step of making any music with the help of significant procedure. The production of music is the step by step procedure in which various aspects are included (Kellner, 2011). Process of music production: The process of music production is classified into various different steps. It is very complicated because in this so many activities are included. The below mentioned steps are need to be followed in an effective manner to creating best and significant music for the public. These steps are described as under: Step 1: Writing the song It is the initial step for creating music, first of all it is required for producer to write lyrics about the topic on which director going to made music. Step 2: Recording a demo After writing the lyrics it is required to make compatibility among music and lyrics, so for this producer record a demo for checking the efficiency of music. Step 3: Rehearsals It is necessary for music industry to conduct an effective rehearsals for producing a good music for getting attention of customers. Manufactures adopt various strategies to make their song most popular across the globe (Lie, 2012). They pay a huge amount to the best singer who are having their command in the particular field because mostly people are attract towards the person rather than song. Step 4: Basic tracks: After completion of above steps, a basic track has to be recorded with the help of musical instruments. According to the lyrics producer need to made music for lyrics which are suits the most. This track helps in identifying the mistake of singer and they make some changes as per the requirements of song. Step 5: Overdubbing After completing track, producer add some dubbing feature to make it more attractive, so large number of listener can easily attract towards the song. Step 6: Editing music 4
It is a necessary step in recording a song because with the integration of various instruments, sound of singer goes down so it is required for producer to make some editing in their music to correct them. Step 7: Mixing of music In this the different recorded song are combined together and after mixing the song is ready to launch at market place (Lim and Draper, 2011). Distribution of music: It is an important process in music world. After completion of a music it is required to redder it at market place to most interested target group. Distribution is an effective method through which a recorded music transferred to the final user or consumers. It is an effective process of give music in the hand of consumers. Distribution is possible with the product or music labels, traditional distribution company sign and make a contract with other recording company to sell their music in very effective price in order to earn profit and growth. Thus it helps in increasing reputationof firm. In the distribution deal they assign a label on product. This label describes that the company having right to sell that product at market place to most interested group (Achterberg and et.al., 2011). Mainly distributors are concern towards providing ready to market products to the final consumers. They sometime deal with manufacturing and distribution. The production of music is most important process it is cost consuming method. For making a music, director spend huge amount in their recording for making it more effective so that people can easily attract towards the music and its lyrics. In total music lyrics are the words which play a significant role on creating population about music at market place. The distributors is responsible for paying the cost of manufacturing of an album. They increase their income through improving their sales of album until their rate of investment is paid off. ï‚·Music distributors work through label of records which needs to be available for at-least three years. It is necessary for company to having three previous years releases that have earned large number of profit and having a effective reputation at market place. ï‚·Forattractinglargenumberofcustomersdistributorsgetrecordsintostoresand customers get the labels from the retail outlets. They provide promotional and marketing tools through retail stores (Parry, Bustinza and Vendrell-Herrero, 2012). 5
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ï‚·In music launching there is a need to make an written contract in which all details about the procedure is mentioned in detailed formate. Both the parties need to follow the mentioned rules and procedures. ï‚·Customers want products as per their own set of choice and wants, so manufacturer needs to conduct an effective marketing survey for knowing the current needs and wants of customers. ï‚·Distributors are mainlyfocused on creating exclusive and unique agreement with their choosing label, their major purpose is to represent the music with more exclusive feature.ï‚·Distributor have to sale their product to a chosen label which is close to 50 present off to the price of retail. Basis of music distribution: In today's scenario music is essential part of humans life, music is the best and effective entertainer. In 20thcentury, the distribution of music is tedious as compared to present working environment. In previous timing distribution industries were links with retail stores and record labels. In 20thcentury music was available only at music stores or big box retailers like book stores, walmartetc. It helps in creating better understanding about distributors roles and responsibility in the music industry (Hracs, 2012). In this modern scenario the distribution of music is easy with modernisation in the market. Large number of people are using mobile phone with android feature in it, this provide easy download facility to customers in which field they are having more interest.In the modern era people are very much depend on digital tools and technologies and to maintaining comfortable and effective life style. Digital technologies are effective in reducing human efforts and making humans life more easy and comfortable. In distributing music you-tube, iTune and social media plays effective role as in the recent era people are spending a huge amount of time of social media. You-Tube is effective in creating awareness among people about the new music and song as it is most popular field of distributing music in effective and efficient manner. Consumption of music In today's scenario the consumption rate of music is very high rather than the previous time. In 20thcentury is is very hard to get music because of lack of instruments and technologies. Music can be considered as the most popular entertainer. In previous timing people were usually spend their time through listening music on radio or gramophone. In today's world there are lots 6
of technical instruments are available for getting music in very less period of time. The major purpose of suppliers are to provide best and high definition music to their final customers.The production of music is based on the new trends, which kind of songs are the first preference of people. Music industry spend huge amount in market survey for getting the detail about the present needs of human on music. (Source: Consumption of music 2017) According to the above chart it has been concluded that large number of people are listening music through radio, it means the consumption rate of listening music is high on radio rather than other musical equipments. Some people use digital music services such as phones, recorders etc. with the developing world people use iPhone or iPod or many other mp3 music players for consumption of music, these are easy technologies through which it is easy for customers to get music as per their own choice (Tschmuck, 2012). Some are using CD player, this is widely used in those area where large amount of audience are collect for entertain their 7 Illustration1: Consumption of music
own self. Computer is the modern tool in which people can easily download and store music as per their own taste and interest. CONCLUSION As per the above study it has been concluded that music play an important role in humans life. The production of music is not easy. Global popular music is a path to introduce the music at world wide. The producer adopt various strategies to promote their song just for attract large number of customers towards the song. The song has to be ready with the help of passing through from a wide process, in which all aspects of music are included. In today's modern world people use various instruments to record music and share them in very large scale just to entertain people of society. 8
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REFRENCES Books and Journals Achterberg, P., and et.al., 2011. A cultural globalization of popular music? American, Dutch, French, and German popular music charts (1965 to 2006).American Behavioral Scientist.55(5). pp.589-608. Fairchild,C.,2016.Popidolsandpirates:Mechanismsofconsumptionandtheglobal circulation of popular music. Routledge. Hracs, B. J., 2012. A creative industry in transition: The rise of digitally driven independent music production.Growth and Change.43(3). pp.442-461. Kellner, D., 2011. Cultural studies, multiculturalism, and media culture.Gender, race, and class in media: A critical reader.3.pp.7-18. Lie, J., 2012. What is the K in K-pop? South Korean popular music, the culture industry, and national identity.Korea Observer.43(3). p.339. Lim, H.A. and Draper, E., 2011. The effects of music therapy incorporated with applied behavior analysis verbal behavior approach for children with autism spectrum disorders.Journal of music therapy.48(4). pp.532-550. Parry, G., Bustinza, O.F. and Vendrell-Herrero, F., 2012. Servitisation and value co-production in the UK music industry: an empirical study of consumer attitudes.International Journal of Production Economics.135(1). pp.320-332. Shuker, R., 2016.Understanding popular music culture. Routledge. Tschmuck,P.,2012.Creativityandinnovationinthemusicindustry.InCreativityand Innovation in the Music Industry(pp. 225-251). Springer Berlin Heidelberg. Waxer, L., 2013.Situating salsa: global markets and local meanings in Latin popular music. Routledge. 9