Marketing Strategies for Procter and Gamble Corporation

TASK 1

In the existing competitive and volatile market
place, profits of business organization and the breadth
of customer base depends on the efficiency of
strategies and policies framed by the management. To
consolidate larger stream of customers with the
organization, the suitable and appropriate marketing
strategy is adopted to launch and position the product
in different market segments. With the vision to
become customer's first choice by providing them
quality services at affordable price, organization comes
up with effectual strategies and management.
INTRODUCTION

Along with that, the management frames
strategies after undergoing the complete internal and
external analysis of business scenario. The formulation
of strategies inculcates various components such as
current business situation, financial features and
requirements, market strategies, projected market
share, pricing, position new business, sales potential,
promotion plan, creating competitive grid and
designing the development plan.
CONT.....

The report is prepared to elucidate the marketing
strategies adopted by the organization to make strong
relational constructs with the customers and to earn
greater profitability. For that purpose, the American
multinational consumer goods company, Procter and
Gamble Corporation is taken into account. It is head
quartered at Cincinnati Ohio. Organization provides
branded products and services in more than 180
countries.
CONT.....