Stakeholder Analysis of Facebook

Assignment 1: Facebook
Facebook is the worlds largest social media today.The
initiative was taken by Mark Zuckerberg and his
group of friends at the Harvard University. Now, the
headquarters of the company are in Menlo Park,
district of California, America. Unique selling
proposition of the platform is Provision of a common
platform, where they can come together and share
their perspectives through text, pictures and videos.
Today the platform contains more than 2 billion users
helping the company and attracting numerous
companies to market their products and services.

Continued...
• Having the world’s largest user base it has
systematically provided advertisements and markets
huge number of products which helped them to become
a billion dollar company within a span of few years.

FacebookFacebookAdvertisement
AdvertisementUser
UserEmployee
EmployeeGoverning Body
Governing BodyCommunity
Community
Stakeholders of Facebook

Stakeholder Identification
The stakeholders include:
a) User Base: The user base of the platform being the
primary stakeholder of the corporation are the
individuals helping the company in maintaining a
balance among the other stakeholders. The huge
number of footfalls of users act as the backbone
which enhances the company to recover from
external shocks of the business and in experimenting
in new fields like artificial intelligence and bit coin.

Continuation
• In addition, differences in perspectives have helped the
company to market products and services according to
their preferences. The diversity of the user base enables
the company to market products and services,
systematically targeted based on nationality, culture,
behavior, gender and various other parameters.

Stakeholders of the Corporation
b) Advertisers: After the users, the advertisers stands
second in the priority list. They are the financial part of
the company and the main source of income of the
company. The high frequency of advertisement is solely
due to the huge user vase of the company. They services
provided to the advertisers are very unique. The platform
provides various types of advertising options through
mediums like video as well as pictures. The data analysis
unit of the corporation enables the advertisers in
targeting the customers with accuracy through customer
segregation.

Stakeholders of the Corporation
c) Employee: They rank third on the priority list and
are the people responsible to maintain the top
position of the company irrespective of the increased
number of competitors. The employees are
responsible creating, managing and improving the
service being provided from the corporation. They
form an integral part of the list of stakeholders
because their presence helps in the uniformity of the
services on a daily basis.

Stakeholders of the Corporation
d) Government: The last stakeholder for the
company is the government, who is responsible for
the imposition of laws and regulations for operating
in the market. The rules and regulations help the
company to follow legal path and restrict them from
conducting any illegal pursuit. The CSR is also an
essential part of the company and its corporate
environment.