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Business Strategy (574) Assignment Submission

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Added on  2021-10-04

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ASSIGNMENT 1 FRONT SHEET BTEC Level 5 HND Diploma in Business Unit number and title Unit 32: Business Strategy (574) Submission date August 2, 2021 Date received (1st submission) Date received (2nd submission) Re-submission date Student name Le Hoang Long Student ID GBD18372 Class GBS0815B.1 Assessor name Huynh Ai Van Student declaration I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. Student’s

Business Strategy (574) Assignment Submission

   Added on 2021-10-04

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ASSIGNMENT 1 FRONT SHEET
Qualification BTEC Level 5 HND Diploma in Business
Unit number and title Unit 32: Business Strategy (574)
Submission date August 2, 2021 Date received (1st submission)
Re-submission date Date received (2nd submission)
Student name Le Hoang Long Student ID GBD18372
Class GBS0815B.1 Assessor name Huynh Ai Van
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I
understand that making a false declaration is a form of malpractice.
Student’s signature:

Long
Grading grid

P1 P3 M1 M3
Business Strategy (574) Assignment Submission_1


Summative Feedbacks: Resubmission Feedbacks:
Grade: Assessor Signature: Date:
Internal Verifier’s Comments:
Signature & Date:
Business Strategy (574) Assignment Submission_2



Business strategy
Full name: Le Hoang Long
Class: GBS0815B.1
Teacher: Huynh Ai Van
Word count: 4932 words
Business Strategy (574) Assignment Submission_3

Table of Contents
Introduction ................................................................................................................................................................... 6
About the Nike company ....................................................................................................................................... 6
About the assignment ............................................................................................................................................ 6
I. Strategic context of the company ............................................................................................................................... 7
1. Nike’s vision, mission and objectives ................................................................................................................. 7
2. Business strategy’s definition, role and model .................................................................................................. 7
2.1. Definition of business strategy ................................................................................................................ 7
2.2. Role of business strategy ........................................................................................................................ 7
2.3. Strategy model ........................................................................................................................................ 8
2.4. Nike’s business strategy .......................................................................................................................... 8
II. PESTEL analysis ........................................................................................................................................................... 9
1. Pestle analysis model ......................................................................................................................................... 9
2. Nike’s Pestle analysis........................................................................................................................................ 11
3. The importance of Pestle analysis .................................................................................................................... 12
4. Key drivers of change in fashion industry ........................................................................................................ 13
III. Porter’s five forces .................................................................................................................................................. 14
1. Porter’s five forces analysis of Nike ................................................................................................................. 14
2. Critical success factors ..................................................................................................................................... 16
2.1. Definition ............................................................................................................................................... 16
2.2. Critical success factors of sportswear companies ................................................................................. 17
IV. Stakeholder analysis ............................................................................................................................................... 17
1. Stakeholder mapping model ............................................................................................................................ 17
2. Nike’s stakeholder map .................................................................................................................................... 18
V. Opportunities and Threats ....................................................................................................................................... 20
Business Strategy (574) Assignment Submission_4

VI. Recommendation ................................................................................................................................................... 21
Conclusion .................................................................................................................................................................... 22
References ................................................................................................................................................................... 23


Table of figures
Figure 1 : Strategy model (Johnson et al., 2018) .................................................................................... 8

Figure 2 : Pestle analysis model .............................................................................................................. 9
Figure 3 : Key drivers of change toward fashion industry .................................................................... 13
Figure 4 : CSFs of well-known brand sportswear companies (Comparably, 2020) ............................. 17
Figure 5 : Stakeholder mapping: the power/attention matrix ................................................................ 18
Figure 6 : Nike's stakeholder map ......................................................................................................... 19
Business Strategy (574) Assignment Submission_5

Introduction

About the Nike company

NIKE, Inc. engages in the design, production, promotion and selling of sporting apparel, clothes, products,
equipment and services. It operates across the following segments: North America; Europe, Middle East
& Africa; Greater China; Asia Pacific & Latin America; Multinational Brand Divisions; Converse; and
Corporate. North America; Europe, Middle East & Africa; Greater China; and the Asia-Pacific & Latin
America divisions relate to the design, production, promotion and sale of athletic apparel, garments and
equipment. The Global Brand Branches are NIKE Brand Licensing Agencies. Converse segment
manufactures markets, license and sells casual shoes, clothes and accessories. The Business Section
consists of undivided general and operating expenditures. The business was founded on January 25,
1964 by William Jay Bowerman and Philip H. Knight and is headquartered in Beaverton, OR.

About the assignment

Deloitte LLP is a corporate consulting firm where the author is working. The Nike incorporation has
ordered Deloitte LLP to help them conduct a complete organization audit including evaluating both its
internal and external environments. Meanwhile, external environments analyses of Nike Company will be
discussed in this assignment. Firstly, the mission, vision and objectives of the company will be mentioned
and role of business strategy to the company. Secondly, the PESTEL tool is used to analyze macro
environment audit of the company. Thirdly, Porter’s 5-force model and industry life cycle analysis are
used to analyze industry audit. Finally, the consulting firm Deloitte LLP will use stakeholder-mapping
analysis to formulating appropriate strategy for important groups on the stakeholder map. These above
tools can help Nike company identify and analyze the main opportunities and threats that the
incorporation are facing lately.
Business Strategy (574) Assignment Submission_6

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