Business and Business Environment Unit 1: Assignment Submission

ASSIGNMENT 1 FRONT SHEET
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 1: Business and Business Environment
Submission date 27/9/2020 DateReceived1stsubmission
Re-submissionDate DateReceived2ndsubmission
Student Name Ngo Thi Hang Student ID GBH190131
Class GBH0906 Assessor name Doan Trang
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.
Student’s signature Hang
Grading grid
P1 P2 P3 M1 M2

Summative Feedback:ResubmissionFeedback:
Grade: AssessorSignature: Date:
InternalVerifier’sComments:
Signature&Date:

Table of Contents
1. Annual Report.............................................................................................................................................................5
2.Company Profile..........................................................................................................................................................5
3.Introduction.................................................................................................................................................................6
4.Purpose........................................................................................................................................................................7
4.1.Vision................................................................................................................................................................7
4.1. Mission............................................................................................................................................................8
4.1. Core Values......................................................................................................................................................8
4.1. Objectives........................................................................................................................................................8
4.2. Economic Objectives.......................................................................................................................................8
4.3. Social Objectives..............................................................................................................................................9
5.Type...........................................................................................................................................................................10
5.1.Profitable company........................................................................................................................................10
5.2.Private company.............................................................................................................................................11
5 .3. Listed on the stock exchange market...........................................................................................................12
6.Scope.........................................................................................................................................................................12
6.1.Geographic market.........................................................................................................................................12
6.2.Main market...................................................................................................................................................14
6.3.Target customers............................................................................................................................................15
7.Size.............................................................................................................................................................................16
7.1.Total assets.....................................................................................................................................................16
7.1.Total Liabilities................................................................................................................................................17
7.1.Owner equity..................................................................................................................................................18
7.2. Employee structure.......................................................................................................................................19
8.Function.....................................................................................................................................................................20
8.1.Structure organizational.................................................................................................................................20

8.2.Department marketing...................................................................................................................................21
8.3.Functional structure achieve goals................................................................................................................22
9.Social enterprise........................................................................................................................................................22
10. For Merit.................................................................................................................................................................23
M1.1. Analyze that the size to achieve the objective..........................................................................................23
M1.2.Analyze that the scope to achieve the objectives......................................................................................24
M1.3. Advantages and Disadvantages of structure.............................................................................................26
11. For Dicstinction.......................................................................................................................................................27
12.Conclusion.............................................................................................................................................................28
13.References...............................................................................................................................................................29

1. Annual Report
2.Company Profile
Company Name: Phu Nhuan Jewelry Joint Stock Company.
Abbreviated Name: PNJ
Address: 107E Phan Dang Luu Street,Ward 3,Phu Nhuan District,Ho Chi
Minh City, VIETNAM .
Contact Person: Mr. Le Tri Thong - General Director.
Tel No: 08. 39951703 – 08. 39951706
Fax No: 08. 39951702
E-mail address: [e-mail]
Website https://www.pnj.com.vn
Type of ownership: Joint Stock Company
State full legal Name of
Company:
Phu Nhuan Jewelry Joint Stock Company
Business registration
No:
0300521758 date 02/01/2004
Product products: Jewelry,Gold,Silver,Gemstones,Business Gifts,Fashion
Accessories, Souvenirs, Watches, Gold Bullion, ...

Contact person Position
Mr. Le Tri Thong Vice-Chair cum CEO
Mrs. Pham Vu Thanh Giang Member of the Board of Directors
Mrs. Pham Thi My Hanh Member of the Board of Directors;
Chairwoman/Director of CAF Co.,ltd
Mr. Le Huu Hanh Member of the Board of Directors
3.Introduction
Nowadays,it is not easy to choose a worthy company or corporation for us to invest in. It
will take us quite a long time to analyze all the data of that company such as financial statements,
core values, goals, ... at this time, Wells Fargo bank is looking for a company about gold, silver
and gemstones for investment. Through investment analysts of Wells Fargo, they have chosen
Phu Nhuan Jewelry Joint Stock Company (PNJ) - one of the leading jewelry fashion brand
companies in Vietnam and the company that meets the conditions for investment banking. PNJ
was established in 1998 in Phu Nhuan district,Ho Chi Minh City,VIETNAM. PNJ is a famous
jewelry company with a wide range of products such as gold, silver, gems, real estate, diamond
and gem testing. Below is a company situation analysis report. In the following evaluation
report , the bank will have an overview of all aspects of PNJ and make a decision on whether to
invest.

Contact person Position
Mr. Le Tri Thong Vice-Chair cum CEO
Mrs. Pham Vu Thanh Giang Member of the Board of Directors
Mrs. Pham Thi My Hanh Member of the Board of Directors;
Chairwoman/Director of CAF Co.,ltd
Mr. Le Huu Hanh Member of the Board of Directors
4.Purpose
In 2020,the Board of Directors has introduced the slogan "Hit Refresh, break out and
reach beyond" in the spirit of pioneering the way of thinking, how-to-do innovation, andmindset
innovation. (Mrs.Cao Thi Ngoc Dung,2019). With the goal of activating the synergy of the
business,PNJ has built a human development strategy on the basis of increasing human
resources,attracting talents,and supporting and creating a suitable environment for each
individual. people promote their forte and potential. (PNJ, 2019)
4.1.Vision
Each company or corporation has a different vision. PNJ too, PNJ's vision is "To become a
leading jewelry manufacturer andretailer in Asia,sustaining its No. 1 position in the middle and
high-end jewelry market share in Vietnam." (PNJ, 2019).

4.1. Mission
PNJ's mission is "PNJ brings pride to customers by its exquisite and transcending jewelry
products. " (PNJ, 2019)
4.1. Core Values
In 1992,PNJ was officially named Phu Nhuan Jewelry Company and started to open a
new stage. According to General Director Cao Ngoc Dung, developing on the core values of
“INTEGRITY,RESPONSIBILITY, QUALITY, INNOVATION, COHESION ”. (PNJ, 2019)
4.1. Objectives
PNJ company has 2 types of goals: Economic Objectives and Social Objectives.
4.2. Economic Objectives
In terms of Economic Objectives,the Board of Directors and all employees of PNJ are
constantly innovating,rapidly changing the economy and the social - technology trend for
sustainable rapid growth. About the brand name, the goal by 2020 is to maintain its position as
the No. 1 jewelry retailer in Asia, as well as to penetrate international markets and the 500-store
chain,which continues to be an important growth engine of PNJ in the coming years. PNJ's
Board of Directors has seriously prepared carefully,invested with focus,ensuring PNJ always
have the best readines solid growth with focus on maintaining digital positions for the future with
4 battle centers strategy for the period of 2019-2022: The first,solid growth with focus on
maintaining digital position in tier 1 markets and speeding up development in tier 2 and tier 3
markets. Next,constantly developing synchronous production capacity,supply chain
management,strategic management,marketing,..to create the overall power of the business.
The third,continuing the work of enriching human resources,brand resources,customer
resources,... to cost drastically increase resources. Finally,Prepare human resources with
enough knowledge and experience in analyzing,and using data in business activities to