I hereby confirm that assignment submission is entirely my own work

ASSIGNMENT 1 FRONT SHEET
Qualification BTEC Level 4 HND Diploma in Business
Unit number
and title Unit 2 Marketing Essentials
Submission date Date Received 1st
submission
Re-submission
Date Date Received 2nd
submission
Student Name NGUYEN MINH TIEN Student ID BHBF200046
Class PBA17101 Assessor name NGO THE NAM
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the
consequences of plagiarism. I understand that making a false declaration is a form of malpractice.
Student’s signature
Grading grid
P1 P2 M1 M2 D1

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Table of contents
1
introduction...............................................................................................................................................................4
2. Functions of the MKT department with the Board of Directors...................................................5
2.1 define & Function .............................................................................................................................5
2.2 Orientation to manage MKT activities from time to time..........................................................6
2.3Marketing's role ............................................................................................................................7
2.4.1micro environment .....................................................................................................................7
2.4.2 Macro environment in marketing .............................................................................................7
3 Explain the role of the MKT. department.....................................................................................9
3.1 the importance of the marketing department to help the company overcome difficulties 11
3.2 the difference of MKT activity in B2C and B2B. ........................................................................13
4 Illustrate the relationship between the MKT department and the different departments in
company................................................................................................................................................15
4.1 How did the MKT department support the activities of other departments?...........15
5.References...............................................................................................................................17

1.introduction
marketing services company
GOHA was born to provide enterprise solution marketing, which can go a long way with businesses.
providing effective total marketing solutions for SME businesses.
GOHA offers prizes
Webside : https://goha.vn
Address:297/3 Đinh Tiến Hoàng, Phường 3 ,quận bình thạnh,TP.HCM