1 ASSIGNMENT 1 FRONT SHEET Qualification BTEC Level 4 HND Diploma in Business Unit number and title Unit 32: Business Strategy (574) Submission date 26/1/2021 Date received (1stsubmission)26/1/2021 Re-submission dateDate received (2ndsubmission)Student name Cao Phuong Linh Student ID GBH190801 Class GBH0809 Assessor name Nguyen Thuy Linh Student declaration I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that making a false declaration is a form of malpractice. Student’s signature: linh Grading grid P1 P3 M1 M3
3 Table of Contents INTRODUCTION .............................................................................................................................. 4 1.About the main purpose and structure of the report ........................................................ 4 2.About Spotify Technology S.A. ........................................................................................... 4 PART 1: EXTERNAL ANALYSIS ......................................................................................................... 5 I.STRATEGIC CONTEXT OF SPOTIFY TECHNOLOGY S.A ......................................................... 5 II.MACRO ENVIRONMENTAL AUDIT INSPOTIFY TECHNOLOGY S.A ..................................... 7 III.INDUSTRY/SECTOR AUDIT IN SPOTIFY TECHNOLOGY S.A ........................................... 11 IV.SPECIFIC STAKEHOLDER ANALYSIS ................................................................................ 14 1.About Spotify Technology S.A ....................................................................................... 14 2.Stakeholder mapping .................................................................................................... 14 V.OPPORTUNITIES AND THREAT IN SPOTIFY TECHNOLOGY S.A......................................... 15 CONCLUSION ................................................................................................................................ 17 REFERENCE .................................................................................................................................... 17
4 INTRODUCTION I am a business adviser at Deloitte LLP and my company provides a range of advisory services from internal and external analyzes to strategic planning, project evaluation and implementation in many fields. My organization currently has an order from Spotify Technology S.A. operating in the leisure industry. 1.About the main purpose and structure of the report The CEOs in Spotify Technology S.A desire my company to assist in undertaking a thorough organisational audit including an internal and external assessment of the environment. They also would like to provide suggestions about what approach they can adopt in future, based on these analyzes. In this first report, I am responsible for searching, processing and submitting strategic observations and recommendations as an official strategy report about the external analysis of the Spotify company from credible sources. Two key tasks underlie to build the structure of this report. One is to examine the macroenvironmental impacts and effects on the company and its business strategy. Another is to analyze and apply the findings of a study for a certain market region using Porter's Five Forces models. 2.About Spotify Technology S.A. Figure 1: Logo in Spotify Technology S.A.(Spotify Technology S.A, 2020)
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