Assignment on Spotify Technology

Added on - 22 Mar 2021

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1ASSIGNMENT 1 FRONT SHEETQualificationBTEC Level 4 HND Diploma in BusinessUnit number and titleUnit 32: Business Strategy (574)Submission date26/1/2021Date received (1stsubmission)26/1/2021Re-submission dateDate received (2ndsubmission)Student nameCao Phuong LinhStudent IDGBH190801ClassGBH0809Assessor nameNguyen Thuy LinhStudent declarationI certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. Iunderstand that making a false declaration is a form of malpractice.Student’s signature:linhGrading gridP1P3M1M3
2Summative Feedbacks:ResubmissionFeedbacks:Grade:Assessor Signature:Date:Internal Verifier’s Comments:Signature & Date:
3Table of ContentsINTRODUCTION.............................................................................................................................. 41.About the main purpose and structure of the report........................................................ 42.About Spotify Technology S.A............................................................................................ 4PART 1: EXTERNAL ANALYSIS......................................................................................................... 5I.STRATEGIC CONTEXT OF SPOTIFY TECHNOLOGY S.A......................................................... 5II.MACRO ENVIRONMENTAL AUDIT INSPOTIFY TECHNOLOGY S.A..................................... 7III.INDUSTRY/SECTOR AUDIT IN SPOTIFY TECHNOLOGY S.A........................................... 11IV.SPECIFIC STAKEHOLDER ANALYSIS................................................................................ 141.About Spotify Technology S.A....................................................................................... 142.Stakeholder mapping.................................................................................................... 14V.OPPORTUNITIES AND THREAT IN SPOTIFY TECHNOLOGY S.A......................................... 15CONCLUSION................................................................................................................................ 17REFERENCE.................................................................................................................................... 17
4INTRODUCTIONI am a business adviser at Deloitte LLP and my company provides a range of advisory servicesfrom internal and external analyzes to strategic planning, project evaluation and implementationin many fields. My organization currently has an order from Spotify Technology S.A. operating inthe leisure industry.1.About the main purpose and structure of the reportThe CEOs in Spotify Technology S.A desire my company to assist in undertaking a thoroughorganisational audit including an internal and external assessment of the environment. They alsowould like to provide suggestions about what approach they can adopt in future, based on theseanalyzes.Inthisfirstreport,Iamresponsibleforsearching,processingandsubmittingstrategicobservations and recommendations as an official strategy report about theexternal analysisofthe Spotify company from credible sources.Two key tasksunderlie to build the structure of thisreport. One is to examine the macroenvironmental impacts and effects on the company and itsbusiness strategy. Another is to analyze and apply the findings of a study for a certain marketregion using Porter's Five Forces models.2.About Spotify Technology S.A.Figure 1: Logo in Spotify Technology S.A.(Spotify Technology S.A, 2020)
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