Vietnam Airlines Business Strategy Analysis

This assignment provides a comprehensive business strategy analysis of Vietnam Airlines, covering market trends, sales forecasts, profit projections, cost of marketing activities, and implementation control methods. The report outlines the airline's performance in 2018 and 2019, including revenue growth, market share, and profit margins. It also explores opportunities for improvement, such as achieving a 5-star airline rating by 2020. The analysis is based on various reports and sources from Vietnam Airlines, VietNam News, Bamboo Airways, Brands Vietnam, and Vietnam Briefing News.