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HI6008: Business Research on Social Network in Business

   

Added on  2020-04-01

10 Pages2194 Words42 Views
ASSIGNMENT 2: BUSINESS RESEARCH PROPOSALADVANTAGES AND DISADVANTAGES OF SOCIALNETWORKS IN BUSINESSSubject: Business Research-HI6008Student: Rasulkhon OppokkhonovStudent ID: DY30589Table of Content1

Assignment 2: Business research proposal......................................................................................31. Introduction..................................................................................................................................32. Project Objective.........................................................................................................................33. Project Scope...............................................................................................................................34. Literature Review........................................................................................................................35. Research Questions/Hypothesis...................................................................................................46. Research Design and Methodology.............................................................................................47. Research Limitations...................................................................................................................78. Time Schedule (Research plan)...................................................................................................79. Conclusion...................................................................................................................................810.Works Cited................................................................................................................................811. Appendix..................................................................................................................................102

1. IntroductionAt present day, the social network has become an indivisible part of peoples’ lives, whichprovides significant advantages to the marketers to understand their customers and stayconnected with them. Although, social networks offer immense opportunities to business;however, it has some drawbacks too that may harm the business of a company, if not handledproperly[CITATION KuD16 \l 1033 ]. The study involves identifying the research methods andtechniques that will be used to conduct and complete the research successfully. 2. Project ObjectiveTo identify the positive impacts of social networks on businessTo identify the negative impacts of social networks on business 3. Project ScopeAs social networks are considered as one of the most effective modes of marketing and way ofattracting customers; hence, the present study has huge scope to analyse the strengths andweaknesses of social networks in business. The findings of the present research will be useful forpresent day business organisations those use social networks. 4. Literature ReviewAmong different advantages, one of the most important advantages of social networks is itprovides a company the opportunity of promoting its products and services to not only theregional or national customers but also to the global customers. Thus, it helps to grow thecustomer base of a company by developing an effective communication with them. It alsoprovides information about the competitors that is important for developing future businessstrategies[CITATION Emi16 \l 1033 ]. The social network is the easiest way of identifying thepreference, demands, needs, thoughts and buying behavior of customers. It helps firms todevelop their future products and services as per customer preferences[CITATION KuD16 \l1033 ]. In order to enjoy the benefits of social media, it is crucial to develop and implement a properplan of social media marketing. Without proper planning, it is not possible to maintain an3

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