Case Analysis for CISCO: IT Manager Interviews for CISCO

BCO6653  Management of Information Technology
ASSIGNMENT #2
Case Analysis for
CISCO
A study of issues in:List the topic areas here such as (order matching ‘submitted by’
list):
IT Human Resource Management
Submitted by:
Place your student numbers and names here; these match the topic
order above
Group # (place your group number here)
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BCO6653  Management of Information Technology
IT Manager Interviews for CISCO
List your names here followed by a comma and your email address:
Jane Smith, [e-mail]
Abstract
This report focuses on the analysis of the interview questions that are being asked from a single
individual and the responses that are being recorded. The overall report explains the major
statements, objectives as well as strategies that encompasses the organization of CISCO. Many
various aspects regarding the organization has been asked all through the interview procedure and
many responses have been saved. In this report, one of these responses are taken into account and
analysis is being done is accordance to the responses.
Introduction
The introduction deals with the various statements and strategies that are being responded by an
individual while he / she was facing an interview at CISCO. The main focus of this report is to deal
with the marketing strategies, social strategies, activities for marketing changes, effectiveness of social
media in accordance with the organization, attracting clients for the enhancement of business at
CISCO and many more. This questions are being asked at an interview and this report will be dealing
with the analysis of this single response of the specified individual.
Organisation background
CISCO
The organization CISCO Systems is identified as an American technology industry that has its
headquarters at San Jose, California. The organization mainly deals with the specialization of the
technologies that encompasses the specific technologies like domain security, energy management and
internet of things. The services and the products that are provided by the IT department of the
organization of CISCO incorporates the VoIP services, network emergency responses, hosted
collaborating solutions and the certifications are provided by the organization to willingly persons
who wants to increase their knowledge regarding the services provided by CISCO. The URL of the
company is https://www.cisco.com/c/en_au/index.html and the home screen provides a great overview
of the whole aspects that are incorporated within the organization (Cisco, 2019).
The mission statement of the organization may be stated as that CISCO wants to shape the
Internet’s future by developing the opportunity as well as value for the organization’s customers,
investors, ecosystem partners and employees. Moreover the vision of the organization states that it
will change the way of working, playing, learning as well as living.
IS Planning
The information System planning regarding the organization of CISCO represents the
planning of the network in regards to the model of the network analytics. The IS planning of CISCO
is based on the BOST Framework. This framework provides IT as well as stakeholders of the
organization with enhanced taxonomy that is shared and the interconnections between the four views
of architecture that are identified as operations, business, technology as well as systems.
IS Planning Literature Analysis
According to (Chen, 2017), within the framework of BOST the capabilities of the business are
to be understood in regards to the comparison of the target states. The assurance of the alignment as
well as the accountability in the overall business architecture of CISCO. There are 14 bundles of
architecture according to the IT department of CISCO. The roadmap of the multiyear architecture
allows the business of CISCO to help the business regarding the capabilities for the achievement of
the set goals of the organization. The architecture team helps in the transition of the programs that are
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BCO6653  Management of Information Technology
proposed for the team that are associated with the investment planning (Gillooly, Crowther and
Medway, 2017). Many researchers also states that the interconnection between the two methodologies
that are likely to be run-the-business (RtB) and Change the business (CtB). Both the methodologies
are said to be consolidated as well as prioritized within the organization of CISCO.
The implementation of Oracle 11i is said to be an important enhancement in the IS Planning of the
organization of CISCO. The enactment of this technology within the framework of CISCO may be
conducted by the SCM team of the organization thus making the deployment of this technology to be
fruitful within the CISCO environment (Li, Robinson and Oriade, 2017). The program of Oracle 11i
is mandated by the management of the organization and then analysed for carrying out the IS process.
Marketing strategies
The organization of CISCO is a network-based company that uses the demographic variables
regarding segmentation for serving the customers in a much enhanced manner thus augmenting the
proposition of growth. The organization is using the distinguished strategy of target for developing the
products that are IT based as well as the available of services thus customizing the customer’s needs
(Hacklin, Björkdahl and Wallin, 2018). Moreover, the organization also uses the propositioning
strategy of valued based that establishes the trust among the different partners that are interconnected
among the various networks. The marketing strategies of CISCO are stated to be the most innovative
as well as customer centric regarding the set organizational goals by the company.
Social media as a platform for marketing
The organization is developing a coordinated strategy regarding the use of the social media
that are determined as an excellence centre. CISCO assures the general elaboration of written
guidelines as well as advises. The organization manages the corporate branding of social approach
thus gathering the knowledge and analyses the metrics regarding it (Mitchell, 2018). The general
approach regarding the individual groups of targets are adhered by the responsible persons that are
present in particular departments. The purpose of changing the philosophical standards for the strategy
of the particular projects. This is said to the effective methods that have the excellent knowledge for
their target audiences.
Success factor for using the marketing strategies
The organization of CISCO follows the strategy that is “At Cisco it's okay to fail, as long as
you learn something from it”. This is stated by LaSandra. This strategy develops a culture of dynamic
company where the fear is stated as not overpowering. In large scale organizations, the employees’
remains afraid as the different departments are expecting approval. The overall aspects of the
organization is checked before its launch, which curbs the overall flexibility as well as dynamics
(Rogers, 2017). For the creation of the comfortable spaces it is necessary to have great
understandings. The culture of CISCO encompasses the facility to provide the employees regarding
the creativity as well as stimulation of the entrepreneurial standards.
The marketing of the products through the platform of social media is said to be an effective
marketing strategy for the organization of CISCO.
Tracking the activity of competitors
The marketing changes for tracking the activity of the competitors can be done by the
following seven methods:
 Analysing the rankings against the keywords- This marketing strategy is said to analyse the
ranking capabilities of the keywords, which are used by the management team of the
organization to deal with the upcoming services of CISCO (Wang and Hao, 2018).
 Tracking of the new links- The competitors in the global market follows the links for
maintaining the tracks of the newly provided products by the competitors. This is well
analysed by CISCO for enhancing their products as well as deliverables towards their clients.
 Doing research for the most shareable content- The organization CISCO also keeps a track
regarding the clients most shareable as well as searchable content so that they can deliver the
product or service, which will mostly satisfy the customers.
 Removing cover of the keywords that are being targeted- The customer targeted keywords
must be well observed by the organization so that the products can be enhanced for the
effectiveness of the customers.
 Monitoring the social activities- The social activities are well monitored by the organization
of CISCO to cope with the customer’s needs regarding the products as well as services. This
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