Consumer Decision-Making Process: Sony DAV TZ140 Home Theater

ASSIGNMENT 2: CONSUMER DECISION–MAKING
PROCESS :SONY DAV TZ140 HOME THEATER

Table of Contents
Part A: Business Analysis.....................................................................................................................3
Introduction..........................................................................................................................................3
Industry Analysis : Consumer Electronics Industry........................................................................3
Sony Business Model.......................................................................................................................3
SWOT Analysis...............................................................................................................................3
Data.......................................................................................................................................................4
Need recognition..................................................................................................................................4
Information search................................................................................................................................5
Alternatives evaluation.........................................................................................................................5
Purchase decision.................................................................................................................................7
Post-purchase evaluation......................................................................................................................7
Reference Theory and its Application..................................................................................................7
Conclusion............................................................................................................................................8
References............................................................................................................................................9

Part A: Business Analysis
Introduction
Industry Analysis : Consumer Electronics Industry
This industry is growing continuously as well as evolving and has grown rapidly in the recent past
withy exciting new technologies. The products include laptops, computers, tablets, smart phones,
cell phones, music players, TVs, aviation devices, recording devices, cameras, game consoles,
audio equipment, and video recorders among others. The industry is expected to continue growing
at a tremendous pace with exciting new technologies and innovations and will become the center of
human existence in a few years (say 1.5 decades from the present). New technologies like Internet
of Things will become a component of consumer electronics, same as the internet, cloud computing,
and e-commerce will be a major driver of sales (Technavio, 2018).
This report details the five stage thought process and decision making a consumer undergoes when
deciding to purchase a home theater system, specifically, the Sony DAZ TZ 140 home theater
system.
Sony is a Japanese multinational corporation, headquartered in Tokyo, and is among the top name
brands globally for electronics and gaming (Devex, 2019). Sony is a highly reputable global
electronics brand, and a pioneer in various sectors in personal and professional entertainment,
having pioneered mobile music (the Sony Walkman) (Takahashi, 2013). The DZ140 Home Theater
series offers the discerning buyer a unique and high quality user experience at a very competitive
price (Review Forest, 2019).
Sony Business Model
Sony uses a B2B model where manufactured products are sold to other businesses including
retailers, distributors, and other companies that use Sony display panels and semi conductors.
SWOT Analysis