Assignment 2: Idea Generation - Gleam Mobile Fashion Discovery Platform

Assignment 2: Idea Generation
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Executive Summary
The report study is aimed at analysing the customers and market problems, benefits of idea
generated, feasibility study, business model as well as critical success factors for the
company. Gleam has been recognised as a well-developed company in the field of mobile
fashion and is planning to attract more customer base in the coming years. The report study
also, focuses on the quality of contribution as well as collaboration by each and every team
member. The summary of overall paper has been made at the end along with the image of
business canvas model in the appendices section.
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Table of Contents
Executive Summary...................................................................................................................2
Introduction................................................................................................................................4
Idea Generation..........................................................................................................................5
1. Effective explanation of the customer/market problem that needs solving and/or the
reason the innovation is required...........................................................................................5
2. Persuasive argument of the benefits to be generated by the idea.......................................6
3. Discussion of the proposed business model.......................................................................7
4. Critical success factors to be managed during execution of the idea...............................10
5. Evaluation of the feasibility of the idea...........................................................................11
Quality of contribution and collaboration................................................................................13
1. Individual student has demonstrated they worked productively in the team, including
the ability to brainstorm with others to generate a viable idea set and to solve project
problems collaboratively......................................................................................................13
2. Evidence that the individual student has helped the group reach consensus on the most
viable idea to take forward for Assessment 3......................................................................14
3. Evidence that the individual student has been proactive in ensuring the successful
completion of the portfolio of materials for the pitch in Assessment 3...............................15
Conclusion................................................................................................................................16
References................................................................................................................................17
Appendices...............................................................................................................................18
Appendix..............................................................................................................................18
1. Business Model................................................................................................................18
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Introduction
The overall aim of this unit content is to examine the development of business idea executed
through brain storming and various others. Moreover, the briefing paper comprises of
essential business model components and its relative success factors. The assignment has
been segregated into two parts first of which is related to the discussion over idea generation
and the other part talks about the constructively as well as collaboratively working of the
business organisation. The business idea is in context of the Gleam organisation which is an
Australian based company.
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