Operation, Technology, and Management Plan for On Fire Energy Drink

Assignment 3: Operation, Technology, and Management Plan (with Financials)
Operational Plan:
KEY ASPECTS OF OPERATIONS (POSSIBILITIES INCLUDE FACILITIES,
PRODUCTION PROCESS, EQUIPMENT, LABOR FORCE UTILIZATION):
The key aspects of the operations of On Fire Energy Drink would consist of the
following:
Facilities:
The facilities would On Fire Energy Drink would be divided into three main divisions
namely, the administrative division, the manufacturing division and the marketing division.
The administrative division would house the finance department, HR department,
administrative department, legal department, corporate governance department and the
technology department. The manufacturing division would house the supply chain management
department, manufacturing department and the warehouse department. The marketing division
would oversee the marketing and sales department, the outlet management department and the
customer care and ecommerce department (Rahim & Raman, 2015). The marketing and sales
department would mainly concentrate on the channel sales of On Fire Energy Drink while the
outlet management department would deal with the individual customers who would visit the
outlets of the company to purchase the drinks. The customer care and ecommerce department
would accept online orders and attend to the customers’ queries over the phone and email.
Production process:
The production process of On Fire Energy Drink would commence under the leadership
of the manufacturing division. The production process would start with the supply chain

department procuring the raw materials like raw fruits cultivated in organic methods from the
suppliers, environment friendly packages manufactured from recycled paper, recycled bottles
and straws. These inventories would then be passed to the warehouse department which would
then pass them into the manufacturing facilities (Bilek & Bayram, 2015). The manufacturing
facilities would use state of art equipment which would manufacture superior quality fruit drink
which would then pass to the bottling machine. The bottling machine would fill the bottles and
pass them to the capping machine. The capping machine would insert caps on the bottles which
would then be passed to the labelling machine. The labelling machine would insert labels on the
bottles which would then to finished products ready to be marketed in the American market after
packaging. The entire process should take place under the supervision of the quality control
department which would be conducted by the administrative division (red arrow) (Kregiel,
2015).

Procurement
department
procures stock
of raw
materials
Procurement
department
passes the
inventory to
warehouse
department
Warehouse
department
passes the
inventory to the
manufacturing
department
Juice manufacturing
plant manufactures
juice
Juice passes to
bottling machine to
fill bottle
Bottled juice passes to capping
machine which caps bottlesLabelling machine
labels the bottles
Bottles are packaged for
sale
Quality control
(administrative
division)
Figure 1. Production process of On Fire Energy Drink
(Source: Author)
Equipment:
The equipment which On Fire Energy Drink would be advanced which would use less
fuel but give more output. The equipment used in the production process would consume less
fuel and be capable of mass producing juice. The equipment would utilise maximum amount of

raw materials to produce fruit juice and package bottles, thus give out minimum wastes from the
production process. This means that equipment would enable the company to save costs, reduce
wastage of materials and reduce wastes (Procentese et al., 2018).
Labour force utilization:
On Fire Energy Drink would require skilled labour to produce and market fruit drinks.
The company would recruit labours to operate machine and warehouse. The company would hire
both back office and front office employees. The front office employees to mainly operate in the
marketing departments while the back office employees would look after the administrative
operations. The company would provide training to the employees both after induction and
during the commencement of their duties as pre the business requirements (Haddock-Millar,
Sanyal & Müller-Camen, 2016).
COST AND TIME EFFICIENCIES:
On Fire Energy Drink should operate in ways which would reduce its costs and boost its
efficiency. The management of the company should streamline the operations of the three
divisions in ways which would boost the efficiency and reduce costs. For example, as far as the
manufacturing division is concerned, the company should ensure that procurement department
procures superior quality fresh fruits grown organically. Similarly, the warehouse department
should ensure that the inventory procured is stored in appropriate ways to ensure that perishable
raw materials like fruits are not spoilt to the feasible extent. This would enable the company to
utilise the raw materials optimally and reduce wastage. This would lead to production of bulk
finished goods and enable the company to market high amount of fruit juice drink (finished
goods) in the American, thus generate high revenue (Attaran, 2017). In other, the company by