CREATIVITY AND INNOVATION ANALYSIS 2022

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Running head: CREATIVITY AND INNOVATION
Creativity and Innovation
Name of the Student
Name of the University
Author’s Note

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Executive Summary
Creativity and innovation are the vital aspects for any industries as it helps in the progress of the
entire mankind. However, there are various threats faced by people due to various factors. In this
report there would be a detailed analysis on creativity and innovation. Moreover, two companies
namely Huawei and Nura headphones are taken into consideration for the getting an insight into
the innovation aspect kick started by creativity.

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Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Importance of creativity and innovation......................................................................................4
Education and academics.............................................................................................................4
Business and Workplace..............................................................................................................4
Entrepreneurship..........................................................................................................................5
Creativity and innovation of Mark Zuckerberg...........................................................................5
Creativity and innovation in Huawei and Nura Headphones......................................................7
Challenges in creativity and innovation....................................................................................10
Recommendation...........................................................................................................................11
Conclusion.....................................................................................................................................12
References......................................................................................................................................13
Appendix........................................................................................................................................16

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Introduction
Creativity and Innovation is essential for all human beings as it acts as a discourse for the
emotions they are gifted with. The advent of technologies and all the changes that the entire
species experience is due to this very factor in every aspects (Amabile & Pratt, 2016). Though
both the terms creativity and innovation are used interchangeably, there lies a thin difference as
explained by Aristotle. According to him, innovation is the practical application of the wisdom
whereas the creativity is the direct outcome of the philosophical wisdom. Considering the
organizational scenario, innovation is of much importance than that of creativity, as the latter, at
times, cannot be put into application whereas the former is the practicality of the creative ideas.
Conversely, if the history of academic scenario is taken into consideration, a suppression
of creativity and innovation among children could be seen. Even in the modern education
system, most of the educators are more focused in imparting academics rather than inculcating
the creativity facet of the child. Out-of-the-box thinking is still not appreciated in many arenas
and the traditional method of mugging up is seen as the only way of passing academics.
However, with globalization, the scenario is rapidly changing and many institutions are
welcoming new ideas and looking for a change in the education system (Perry-Smith &
Mannucci, 2017). This change is hopefully be inclined more towards encouraging the creativity
aspect of the child and its nurturing, so that it makes ground for new innovations and help in the
overall growth of the child.

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Discussion
Importance of creativity and innovation
Since ancient times, the only thing which has kept the human race going is creativity and
innovation. This particular species have been gifted with intelligence and its application, which
no other animals possesses. Moreover, not every problems can be solved with the traditional
knowledge and therefore, improvisation needs to be done which is possible only with the
adoption of new thinking. Along with education, the very fact of ingenuity is needed to make
progress that need to be taught from an early age (Amabile & Pratt, 2016). Down below is the
importance of creativity and innovation in various aspects of life.
Education and academics
Students get to learn new things in a creative atmosphere quickly. It also develops their
interest in various field and kick start their imagination process. In this process, it gives the
children the opportunity to hone their expression abilities that ultimately helps them to create.
For instance, debates, excursion, extempore, theatre, etc. help in the full utilization of the human
expression that makes one satisfied (Forgeard & Kaufman, 2016). The emotional development of
the students are also enhanced due to the freedom to use their expression, thereby allowing them
to think more sensitively and maturely when they grow up. In the growing years, it will also
assist them to think more critically and paves the way for innovating ideas.
Business and Workplace
The main factor for running a business seamlessly is undoubtedly advanced ideas backed
by a vision. Various problems arise, be it during the production process or campaigning aspect of
an organization. All types of problem can be resolved if there is enough scope for the employees

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to create and innovate. Moreover, the open exchange of ideas also paves way for new
opportunities that may arise from free thinking. It also gives the company a competitive edge and
a win-win scenario (Sarooghi, Libaers & Burkemper, 2015). Therefore, it is essential to promote
an atmosphere that fosters creative thinking that would lead to innovation.
Entrepreneurship
Out-of-the-box thinking is essential in the entrepreneurship arena as it opens wide
possibilities for the expansion of the business they are indulging in. With free thinking and
creativity, they can open markets, introduce new goods and services to the markets, create
sources of supply, restructure the industry, and many more. With all the responsibilities resting
on the entrepreneur, especially to leave a mark on the industry they are in, it is imperative for
them to think differently and engage in innovative practices (Edwards-Schachter et al., 2015).
Moreover, in order to grab the market share and keep up with the competition, they have to come
up with new ideas that could help them to stay in the market in the long run.
Creativity and innovation of Mark Zuckerberg
Mark Zuckerberg, the founder of the world’s most popular social media Facebook, can be
cited as an example where his vision has brought a revolution in the lives of the people. His
innovativeness in the field of technology has made him one of the tech geniuses of the century.
However, all the success and fame he has achieved is due to this one simple factor creativity and
open thinking thereby leading to innovation. The main qualities that motivates him in creating
and innovating are described below.
 Problem solving ability – Mark Zuckerberg, in his biography, has stated that he keeps
on thinking on solving some of the issues that can help himself. He tries to solve at least a

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few important issues that can make him satisfied. Moreover, as an entrepreneur he has
already proven to have accomplished varied tasks that have led him to immense success (
Khalifah, Wibowo & Rachmijati, 2019).
 Critical thinking skills – Creativity also fosters critical thinking abilities which paves
more way for innovation. Zuckerberg’s critical thinking abilities has definitely been
honed by the creativity he has within himself. Being the CEO and chairman of Facebook,
it is essential to have this very aspect which has helped the company to be one of the
significant industries (Khalifah, Wibowo & Rachmijati, 2019).
 Communication and personal interaction – The employees at Facebook has always
mentioned in various sources how he always comes to every employee and motivate
them by knowing them personally. He believes in a positive work culture which helps the
employees to be more creative and innovative in their workplace ( Khalifah, Wibowo &
Rachmijati, 2019). By effective communication and interaction, the most entrepreneur
believes to bring out the best from the employees.
 Vision – Mark Zuckerberg has a vision of working for the benefits of the people and
social activities. All his ideas and imagination are also backed by the creativity factor
which gradually will help him in achieving the dreams (Khalifah, Wibowo & Rachmijati,
2019). Therefore, a vision is also important that gives ground to the creativeness of an
individual.
Similar to Mark Zuckerberg, Elon Musk is also one of the notable names in the world of
creation and innovation who has successfully made his visions a success. His creative leadership
and innovativeness has definitely made him one of the most significant persons in the world’s
history. The major reasons for the success quotient of these people are definitively backed by

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leadership, focus, creativity, invention and entrepreneurship. Without all these ingredients, they
could not have turned their dreams into reality. Moreover, their hard work, determination, focus,
and perseverance also have helped them to channelize their creative skills into their
revolutionary works. Apart from them, JK Rowling, the world famous writer can also be taken as
an eminent example where her creation backed by imagination has prompted her to create such
masterpiece. Numerous other people from various other genres have paved the way for more
ideas for their creative and innovative skills.
Creativity and innovation in Huawei and Nura Headphones
Huawei Nura Headphones
1. The smartphone company Huawei has
never backed down in respect to the
innovative aspects. It has always
focused on innovating on the
technologies used. It was the first
company to have used artificial
intelligence in smartphone in their
Mate20 Series. The networking
system of Huawei is always strong
and it can even compete itself with
that of Apple. The camera system
which is one of the important aspects
of smartphone, has been improvised
by Huawei by introducing Leica
1. The Nura headphones has been one of
the revolutionary inventions that has
changed the way people have listened
to music (Nuraphones.com, 2019). It
is designed in such a way that it adapts
to the listeners’ ear pattern and help to
have a greater experience than any
other headphone companies
(Lancaster, 2019).
2. According to the company, every
individual has different hearing
pattern as that of the fingerprints,
voice pattern, etc. Therefore, its latest
technology have adapted itself to

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Triple camera. It became very popular
among the users due to its very high
quality camera. It has also integrated
artificial intelligence in this regard that
made it one of the best of its kinds.
2. Apart from that, the company has also
a strong research and development
wing which has made it possible to
integrate another of the feature in
itself, precisely the HiVision, which
can act a true assistant. For instance,
one can point the camera towards a
thing for any type of query. It will
detect the object in the screen thereby
providing all the information
regarding it.
3. The company has introduced a
wireless charger system which would
help the users to recharge it on the go
and without much hassle. It has also
increased their charging capacity to
70% in just a time span of 30 minutes
(Furner & Xu, 2018). The standard
provide the user with greater music
experience by reaching the brain
(Lancaster, 2019). It is also crafted in
such a way that instantly recognizes
the user and adapt itself to deliver that
perfect sound accordingly.
3. The company has improvised itself in
such a way that the ear buds get the
perfect sound clarity be it bass or the
tone. It is also designed in such a way
that it blocks the incoming noise
(Nuraphones.com, 2019). It also stops
the music from going out thereby
making it an apt example of noise
isolation headphone.
4. The cutting edge technology has also
enabled the users to have comfortable
experience that is made in accordance
to the shape of the ear
(Nuraphones.com, 2019).
5. Nura headphones can also be used
digitally, thereby eliminating the need
of charge and headphone battery

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and sustainability of the batteries have
also been increased to 4200 mAh in its
latest model Mate20X (Furner & Xu,
2018).
4. This particular company has received
safety certification from Rhineland
Standard TUV safety for its strictest
security system (Furner & Xu, 2018).
5. The company is continuing to invest a
large part of money on innovation new
technologies and up-gradation. Due to
this, the company has a strong forte in
introducing new technologies and
improvising on the existing products
(JIANG et al., 2017). Furthermore,
they are researching and trying to
create 5G networks that has already
proven to be one of the threats to the
US government (JIANG et al., 2017).
All these aspects of advances within
the company and its products have
certainly been a significant
development in the arena of
(Lancaster, 2019). The user just needs
to go through an automatic hearing
test that would initiate the setup
process as per one’s hearing pattern.

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innovation.
Challenges in creativity and innovation
Though creativity and innovations are needed in every sectors, there are some inadvertent
challenges that are faced by everyone. Though, the theoretical aspect of creativity is not of much
problem, the application of that idea often becomes a troublesome affair. In the section below, a
list of problems have been discussed.
1. Sometimes, there occurs a dearth of appropriate ideas that would be applicable for the
particular situation. Therefore, there remains a gap between the creative aspect and the
innovation (Hon & Lui, 2016).
2. Often, in spite of having creative ideas, the application remains a faraway concept due to
the lack of proper funding and sponsors. This leads to the inadequacy of the
innovativeness.
3. The innovation sometimes also faces challenge in reaching the customers. Informing the
audiences that the particular innovation exists and having to perform certain experiments
for proving its importance oftentimes becomes a difficult task for the inventors.
4. Though some of the companies allows the employees to be creative and encourage
innovation, most of the others do not provide them with the opportunity to try new ideas.
This results in the lack of effective communication thereby leading to a gap between the
creativity and innovation (Hon & Lui, 2016).
5. In an organization, it is imperative to have an innovation strategy that would lead the
employee to implement their ideas.

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6. Most of the times, the failure of innovation is due to the lack of proper collaboration with
other members of the team, etc., be it in any organization, industry, or academics. The
sooner the inventor understands the importance of group work, the better it would be to
execute the ideas.
7. In many places, there is no proper methods to measure the innovation’s improvement.
Thereby, it becomes difficult for the organizations to keep a track on the best indicators
of success that runs the company (Hon & Lui, 2016). Due to this reason, the managers
are ought to look into the aspects of idea generations, the time spent on it, the investment
that the organization is making on innovation, etc. that would determine the productivity
of the innovativeness.
8. The companies and organizations also face a sense of contentment once their product
reaches a certain level of popularity and success. Due to this complacency, they stop
investing on further innovation that hinders the essence of ingenuity (Batista, 2017).
In order to have a flow in the innovatory ideas, it is essential for any businesses or
organizations to implement certain strategies that would not impede the creativity process
(Coulson-Thomas, 2017). Moreover, a pool of resources should be kept aside for research and
development wing that would in turn, help in the growth of the company.
Recommendation
Since many a time, organization do not have the proper infrastr4ucture to promote
creativity and innovation, it faces major backlashes in the competitive scenario that often
becomes the reason for its downfall (Pillar, 2019). Apart from that the managerial system should
learn to embrace the idea of creativity among the employees and find various ways to encourage
them. For this, awareness also needs to be spread so that the employees get a scope to express

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their uniqueness. Moreover, there should be a clarity and have innovation strategy that would
effectively help the progress of the organization (Kremer, Villamor & Aguinis, 2019). Apart
from that, the companies need to invest a lump sum amount to the research and development
wing that would be a great step towards the advancement of the company.
Conclusion
From the above detailed analysis of all the aspects of creativity and innovation, it can be
derived that this is one of the significant arenas that has been the reason for progress of
humankind. Thereby, it is vital to keep the creative energy flowing in every individuals, so that it
can be redirected towards the achievement of something greater. Not only is it restricted to the
arenas of technology, but the major domain of art is also governed by the creativeness of
individual that gives oneself the freedom to express and connect. Creativity is needed in every
aspect and every profession. Artists, designers, scientists, technologists, advertising and
marketing, architecture, and many other professionals needs innovations prompted by creativity
to keep the industries moving. Encouraging and fostering a positive atmosphere in the workplace
can create an open ground for creative minds and enhancement in the innovation field.

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References
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innovation in organizations: Making progress, making meaning. Research in
Organizational Behavior, 36, 157-183.
Perry-Smith, J. E., & Mannucci, P. V. (2017). From creativity to innovation: The social network
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Edwards-Schachter, M., García-Granero, A., Sánchez-Barrioluengo, M., Quesada-Pineda, H., &
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Appendix