Assignment about Social Responsibility

Running head: MULTI SECTOR 1
Multi Sector
Name
Institution

MULTI SECTOR 2
Introduction
Companies are applying the corporate social responsibility to achieve a balance of social,
economic, and environmental imperatives. At the same time, organizations ensure that they
address stakeholders' and shareholders' expectations. A well-implemented corporate social
responsibility concept brings any competitive advantage to an organization. This essay will
briefly explain the five CSR and have an in-depth analysis of one CRS among the five.
The first driver is power of a brand. For a firm to maintain its reputation, it should have
an honest CSR which depends on public perception. The second driver is globalization.
Globalization has had several impacts such as increased power and wealth of multinational
companies, especially in developing nations. The third strategic driver is ecological
sustainability. This driver aims to reduce any effects that can damage the environment. The
ecological CSR activities may aim at energy use, emissions, waters use, and eco-friendly office
or business travel policies. The fourth driver is increased affluence. This is concerned with
security and stable work which does not exist when basics needs are in question.
The fifth CSR is communication. This refers to the free flow of information as a driver
of CSR is important since it allows people to know about what is happening around the globe.
The information is useful to consumers as it allows them to access all the information concerning
the product. The information is useful when purchasing products that re similar since they can
choose after analyzing the product with the best CSR. Therefore, applying communication
strategy is important in generating positive consumer behavior and attitude. For example, a
company that does not have a good marketing strategy incorporated with its CSR may not be