logo

Assignment on Bachelor of Business

   

Added on  2020-02-24

5 Pages845 Words39 Views
Running head: BACHELOR OF BUSINESSBACHELOR OF BUSINESSName of the studentName of the universityAuthor note

1BACHELOR OF BUSINESSEstimated size of each segment (characteristics are demographic, behavioral,geographic or psychographic).The market size of the each segment of iphone7 depends on the demographic,behavioral, geographic or psychographic factors. The growth of the business is highlydependent on the larger demand coming from chunk of population. Demographic factorincludes age, gender, income, education, occupation type, size of family, religion and thetype of nationality of the customer (Dameron and Durand 2017). Demographic factors playan important role in demand for the product. Apple Company provides the facility ofpremium service in order to create more consumers. Normally the range of middle classconsumersare pretty higher and they are the greater source of generating demand for theproduct adding to the higher business Iphone7 is attributed with easy and smart features with the application of latesttechnology (Jubinville and Lynch 2017). Psychographic segment deals with different kindsof opinions, interest criteria, values and attitude of the consumer. Behavioral aspect includesthe loyalty and nature of the consumer for the product. It depends on the income level of theconsumer.The people who have already purchased the product consists the first set of peoplewith respect to loyalty analysis. The purchase and use of the iphone by them reflects the trustand loyalty they have gained in the quality with strong brand image. There are second set ofpeople who get attracted due to latest design, innovation and packaging and features of theproduct displayed to them through advertising that play major role too in buying theirattention and desire to own the product. The rest part includes set of people that who aremostly pretentious of their purchasing power ability to boast the society and end up mostlynot buying it. These variations in the taste and preference of consumers along with difference

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Customer Persona and Marketing Mix for Apple iPhone
|15
|4138
|402

STP Analysis For Samsung And Iphone 2022
|8
|1581
|49

Consumers Profile for Apple
|13
|2169
|165

Process of Planning and Executing Marketing Activities
|11
|2141
|16

Intermarket Segmentation and Communication Strategy for Nissan
|4
|808
|60

Marketing of Arnott’s Brand: Segmentation, Persuasion, and IMC Practices
|10
|1698
|63