Assignment on Barnes and Noble Company
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Added on 2020-04-01
Assignment on Barnes and Noble Company
Added on 2020-04-01
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Running Head: BARNES AND NOBLE COMPANY 1Barnes and Noble CompanyName:Institution Affiliation:
BARNES AND NOBLE COMPANY 2Abstract The ideas within this research paper give a clear description of B&N Company within theglobal business markets. The paper focuses on the description of the company, its mission vision,and describing its culture of operations. Besides, the article focuses on detailed businessoperations of B&N Company. The four different quadrants of operation of the company such asfinancial, strategic, operational, and hazard are all presentable in a detailed manner. Inconclusion, the ideas presented focuses on the risk issues that tend to influence the profitabilityof operations of the B&N Company in the competitive marketplace. All these ideas presented inthis paper aim at showing how B&N Company have the exclusive brand as well as position inthe global markets.IntroductionDescription of the companyBarnes and Noble Company is a major American organization that deals with selling of books. It remains as the content as well as commerce organizations that provide the right of entryto trade books along with some subject matter across its policy that forms a multi-channel distribution. The company bases its operations support in two segments. These segments comprise of retails of Barnes and Noble (R&N Vend) along with NOOK (Ferguson, 2014). Besides, B&N Company participates in the retailing of large volumes of books. Some books that the company deals with are hardcover together with paperback consumer titles. The company also engages in the massive marketing of paperbacks that include the romance, mystery, novel ofscience, along with other fictions. Other engagements of the company include services of
BARNES AND NOBLE COMPANY 3retailing to eBooks, kid’s books, and other textbooks for subjects. Others include materials relating to courses taught in learning institutions, NOOK along with associated bargain books, accessories, magazines, gifts, products of café along with activities, toys for education, and music, games, and films straight to clients throughout its stores book (Kingl, 2013). The company also offers its esteemed and targeted customers a suite of textbook options, used, new, rental, and digital. B&N Company target clients broadly that encompasses of all Americans by narrowing down to women with kids and non-technology savvy shoppers for the NOOK.MissionThe primary task of the B&N Company is to control the best area business in American society despite the product it deals with the market (Barnes & Noble, Inc, 2016). The mission focuses on the operation of the company largely because the products it deals with are the sell of books. The mission makes the aspiration of its operations to be reliable with the measure and the principles of the sizes that line its shelves. The mission of the company exists independent of its product that it sells in demeaning the importance and the distinction of being sellers of the books.The primary task of the Barnes and Noble Company describes its current business practices together with its purpose. It aids in depicting what the company focuses on achieving and why it is operating. Therefore, a well-established mission statement of the B&N Company has been essential in establishing the memorable identity about its operations to its customers. VisionThe company believes the development in its sales will continue to rise over the coming years. The sales are developing at the flat rate and achieving thrust daily. The company has a
BARNES AND NOBLE COMPANY 4vision that makes it sure that in the coming days, its market divide will grow across every segment of the corporation as its investments in the future payoff. The vision of the Barnes and Noble Company tend to give its clients the view of organizations plan of its business operations. The vision of this company focuses on the acceleration of the digital and online sales (Haimes, 2017). Barnes and Noble Company continue to be well positionable in the market to achieve the significant share of the thrilling advanced marketplace. Culture of B&N CompanyThe company has the culture of operating mainly through bookseller chain of bookstores.The culture of the company offers the insight into its current vision and branding. The top corporation, the domain of retailers of the company, culture of B&N Company specializes in the distributing and retailing of paperbacks. Besides, the slogan of the company is the brief, tremendous catch slogan, tagline, or motor applicable to recognize its products or particular country Ads. The Ads slogan linked with operations of the culture of B&N Company is “The Booksellers.” Therefore, the culture of Culture of Barnes and noble Company is to control the idea channel of vend business within the United States (Barnes & Noble, Inc, 2016). The stores of the company are open daily, and customers have the opportunities to purchase its well-applauded NOOK tools along with the range of assortment of games, paperbacks, newsstand titles, toys, together with music. Business operations of Barnes and Noble CompanyBusiness operations of Barnes and Noble Company comprise of the selling of books globally. It remains to be the largest bookseller in the global markets as well as the leading
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