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Assignment On Bentley Motors - Business Environment & Marketing Mix

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Added on  2020-02-12

Assignment On Bentley Motors - Business Environment & Marketing Mix

   Added on 2020-02-12

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Table of ContentsINTRODUCTION .........................................................................................................................1Part 1................................................................................................................................................1Situational analysis : ..................................................................................................................1Competitive advantage................................................................................................................7STP of Bentley............................................................................................................................7Objectives and goals...................................................................................................................9Recommended marketing mix..................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
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