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Principles of Marketing: Assignment

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Added on  2019-10-18

Principles of Marketing: Assignment

   Added on 2019-10-18

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Assignment Brief As part of the formal assessment for the programmeyou are required to submit a Principles of Marketing assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.Learning Outcomes:After completing the module you should be able to:1. Explain the marketing process, with particular reference marketing audits, orientation, environmental analysis, marketing planning 2. Distinguish the contribution of the elements of the extended marketing mix to effective marketing planning 3. Use the concepts of segmentation, targeting and positioning to respond to marketing problems 4. Apply the marketing mix in selected situations Your assignment should include: a title page containing your student number, the module name, the submission deadline and a word count; the appendices if relevant;and a reference list in BU Harvard format. You should address all the elements of the assignment task listed below. Please note that tutors will use the assessment criteria set out below in assessing your work.Maximum word count: 3000 wordsPlease note that exceeding the word count will result in a reduction in gradeProportionate to the number of words used in excess of the permitted limit. Assignment Task Introducing a new confectionery product You currently work as a marketing assistant for a local confectioneryManufacturer and have had an idea for a new confectionery product. Your manager has asked you to prepare an informal report explaining how you would market the new confectionery product and you are to submit your report on 19th July 2016 and your report should contain the following sections:Section 1 – Marketing Process and Planning- Please include an introduction to marketing as a concept / approach followed by anoutline of how the marketing planning process should be executed for the new confectionery product (to include marketing audits and environmental analysis).
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