Marketing Essentials Assignment 2022
Added on 2022-02-14
46 Pages12850 Words21 Views
1
Assignment brief
Assignment front sheet
Qualification Unit number and title
Pearson BTEC Level 5 HND Diploma in
Business Unit 2: Marketing Essentials
Learner name Assessor name
Leung Tsz Tung Ms Leanne Yu
Date issued Hand in deadline Submitted on
25th September 2020 11th December 2020 11th December 2020
Assignment title Marketing concepts and application
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.
Criteria
reference To achieve the criteria the evidence must show that the
learner is able to:
Evidence
(Page
No)
P1 Explain the key roles and responsibilities of the marketing function. 16
P2 Explain how roles and responsibilities of marketing relate to
the wider organizational context. 16
P3 Compare the ways in which different organisations apply the marketing
mix to the marketing planning process to achieve business objectives. 18-33
P4 Produce and evaluate a basic marketing plan for an organisation. 35-40
M1 Analyse the roles and responsibilities of marketing in the context of the
marketing environment. 11-16
M2 Analyse the significance of interrelationships between
marketing and other functional units of the organisation 17
M3 Evaluate different tactics applied by organisations to
demonstrate how business objectives have been achieved. 18-34
M4 Produce a detailed, coherent evidence-based marketing
plan for an organisation. 35-40
Assignment brief
Assignment front sheet
Qualification Unit number and title
Pearson BTEC Level 5 HND Diploma in
Business Unit 2: Marketing Essentials
Learner name Assessor name
Leung Tsz Tung Ms Leanne Yu
Date issued Hand in deadline Submitted on
25th September 2020 11th December 2020 11th December 2020
Assignment title Marketing concepts and application
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.
Criteria
reference To achieve the criteria the evidence must show that the
learner is able to:
Evidence
(Page
No)
P1 Explain the key roles and responsibilities of the marketing function. 16
P2 Explain how roles and responsibilities of marketing relate to
the wider organizational context. 16
P3 Compare the ways in which different organisations apply the marketing
mix to the marketing planning process to achieve business objectives. 18-33
P4 Produce and evaluate a basic marketing plan for an organisation. 35-40
M1 Analyse the roles and responsibilities of marketing in the context of the
marketing environment. 11-16
M2 Analyse the significance of interrelationships between
marketing and other functional units of the organisation 17
M3 Evaluate different tactics applied by organisations to
demonstrate how business objectives have been achieved. 18-34
M4 Produce a detailed, coherent evidence-based marketing
plan for an organisation. 35-40
2
D1 Critically analyse and evaluate the key elements of the
marketing function and how they interrelate with other
functional units of an organisation.
40
D2 Design a strategic marketing plan that tactically applies the use of the
7Ps to achieve overall marketing objectives. 39-40
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the
work. I understand that false declaration is a form of malpractice. I understand that “PLAGIARISM”
means taking and using the ideas, writings, works or inventions of another as if they
were my own and will be treated as disqualification
Learner signature: Date: 6th December 2020
D1 Critically analyse and evaluate the key elements of the
marketing function and how they interrelate with other
functional units of an organisation.
40
D2 Design a strategic marketing plan that tactically applies the use of the
7Ps to achieve overall marketing objectives. 39-40
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the
work. I understand that false declaration is a form of malpractice. I understand that “PLAGIARISM”
means taking and using the ideas, writings, works or inventions of another as if they
were my own and will be treated as disqualification
Learner signature: Date: 6th December 2020
3
Higher Nationals
Assignment Brief – BTEC (RQF)
Higher National Diploma in Business
Student Name/ID Number Leung Tsz Tung
Unit Number and Title Unit 2: Marketing Essentials
Academic Year 2020/2021
Unit Assessor Ms Leanne Yu
Assignment Title Marketing concepts and application
Issue Date 25th September 2020
Submission Date 11th December 2020
IV Name
Date
Submission Format:
Your assignment should be typewritten in Times New Roman, font size 12, 1.5 lines spacing on A4
paper, page numbered and be submitted bound. This is in the form of an individual assignment.
You are required to make sure of headings, paragraphs and subsections as appropriate, and all
work must be supported with research and referenced using the Harvard referencing system.
Please also provide a bibliography using the Harvard referencing system.
A cover page, table of content page, charts/diagrams/process and a reference page is used as the
skeleton of the assignment.
Unit Learning Outcomes:
Explain the role of marketing and how it interrelates with other functional units of an organisation.
(LO1)
Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall
business objectives (LO2)
Develop and evaluate a basic marketing plan. (LO3)
Higher Nationals
Assignment Brief – BTEC (RQF)
Higher National Diploma in Business
Student Name/ID Number Leung Tsz Tung
Unit Number and Title Unit 2: Marketing Essentials
Academic Year 2020/2021
Unit Assessor Ms Leanne Yu
Assignment Title Marketing concepts and application
Issue Date 25th September 2020
Submission Date 11th December 2020
IV Name
Date
Submission Format:
Your assignment should be typewritten in Times New Roman, font size 12, 1.5 lines spacing on A4
paper, page numbered and be submitted bound. This is in the form of an individual assignment.
You are required to make sure of headings, paragraphs and subsections as appropriate, and all
work must be supported with research and referenced using the Harvard referencing system.
Please also provide a bibliography using the Harvard referencing system.
A cover page, table of content page, charts/diagrams/process and a reference page is used as the
skeleton of the assignment.
Unit Learning Outcomes:
Explain the role of marketing and how it interrelates with other functional units of an organisation.
(LO1)
Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall
business objectives (LO2)
Develop and evaluate a basic marketing plan. (LO3)
4
Assignment Brief and Guidance:
You have been appointed as the new marketing manager assistant for an organisation of your
choice. The first objective you have been set is to discuss the concept of marketing as well as its
role within the organisation. Further to this you will have to explain how marketing interrelates
with other functions within the business. Secondly, you have to research and compare with
another organisation in the same industry and produce a marketing plan for the organisation
based on your findings.
You will need to produce a report that includes the following:
Explain the role of marketing and how it interrelates with other functional units of an organisation.
1. Introduction to the definition and concept of marketing, including current and future trends.
2. Explanation of the role and responsibilities of a marketing manager in the context of the
organisation.
3. Analysis on the significance of having effective interrelationships between different functional
departments.
Compare and evaluate the elements of the marketing mix (7Ps) of the organisation that you chose
with one competitor in the same industry to achieve overall business objectives.
4. State the business objectives of two organisations.
5. Comparison and evaluation of the marketing mix. (7Ps)
6. Overview of the marketing planning process and marketing strategy
Develop and evaluate a basic marketing plan for your organisation based on the above findings.
7. Situation analysis (SWOT/PESTLE)
8. Marketing goals and objectives for your organisation based on the comparative findings.
9. Segmentation, targeting and positioning
10. Design of a new marketing mix (7Ps)
11. Measures for monitoring and evaluating progress and meeting of goals and objectives
Pearson Education 2016
Higher Education Qualifications
Assignment Brief
Assignment Brief and Guidance:
You have been appointed as the new marketing manager assistant for an organisation of your
choice. The first objective you have been set is to discuss the concept of marketing as well as its
role within the organisation. Further to this you will have to explain how marketing interrelates
with other functions within the business. Secondly, you have to research and compare with
another organisation in the same industry and produce a marketing plan for the organisation
based on your findings.
You will need to produce a report that includes the following:
Explain the role of marketing and how it interrelates with other functional units of an organisation.
1. Introduction to the definition and concept of marketing, including current and future trends.
2. Explanation of the role and responsibilities of a marketing manager in the context of the
organisation.
3. Analysis on the significance of having effective interrelationships between different functional
departments.
Compare and evaluate the elements of the marketing mix (7Ps) of the organisation that you chose
with one competitor in the same industry to achieve overall business objectives.
4. State the business objectives of two organisations.
5. Comparison and evaluation of the marketing mix. (7Ps)
6. Overview of the marketing planning process and marketing strategy
Develop and evaluate a basic marketing plan for your organisation based on the above findings.
7. Situation analysis (SWOT/PESTLE)
8. Marketing goals and objectives for your organisation based on the comparative findings.
9. Segmentation, targeting and positioning
10. Design of a new marketing mix (7Ps)
11. Measures for monitoring and evaluating progress and meeting of goals and objectives
Pearson Education 2016
Higher Education Qualifications
Assignment Brief
5
Learning Outcomes and Assessment Criteria
Learning Outcomes and Assessment Criteria
6
Higher Nationals - Summative Assignment Feedback
Form
Student Name/ID
Unit Title Marketing Essentials
Assignment Number 1 Assessor Ms Leanne Yu
Submission Date Date Received
1st submission
Re-submission Date Date Received 2nd
submission
Assessor Feedback:
Grade: Assessor Signature: Date:
Learner's Feedback:
Signature: Date:
Higher Nationals - Summative Assignment Feedback
Form
Student Name/ID
Unit Title Marketing Essentials
Assignment Number 1 Assessor Ms Leanne Yu
Submission Date Date Received
1st submission
Re-submission Date Date Received 2nd
submission
Assessor Feedback:
Grade: Assessor Signature: Date:
Learner's Feedback:
Signature: Date:
7
Resubmission Feedback:
Grade: Assessor Signature: Date:
Internal Verifier’s Comments:
Signature & Date:
* Please note that grade decisions are provisional. They are only
confirmed once internal and external moderation has taken place and
grades decisions have been agreed at the assessment board.
Pearson Education 2016
Higher Education Qualifications
Summative Assignment Feedback
Form
Resubmission Feedback:
Grade: Assessor Signature: Date:
Internal Verifier’s Comments:
Signature & Date:
* Please note that grade decisions are provisional. They are only
confirmed once internal and external moderation has taken place and
grades decisions have been agreed at the assessment board.
Pearson Education 2016
Higher Education Qualifications
Summative Assignment Feedback
Form
8
Pearson BTEC Level 5 Higher National Diploma in Business
Unit 2: Marketing Essentials
Assignment 1
Assignment Title: Marketing concepts and application
Student Name: Leung Tsz Tung
Class: BA
Assessor Name: Ms Leanne Yu
Date issued: 25th December 2020
Completion date: 6th December 2020
Submitted on: 11th December 2020
Learner declaration
I certify that the work submitted for this assignment is my own and research sources
are fully acknowledged. I understand that “PLAGIARISM” means taking and using
the ideas, writings, works or inventions of another as if they were my own and will
be treated as disqualification.
Student signature: Date: 6th December 2020
Pearson BTEC Level 5 Higher National Diploma in Business
Unit 2: Marketing Essentials
Assignment 1
Assignment Title: Marketing concepts and application
Student Name: Leung Tsz Tung
Class: BA
Assessor Name: Ms Leanne Yu
Date issued: 25th December 2020
Completion date: 6th December 2020
Submitted on: 11th December 2020
Learner declaration
I certify that the work submitted for this assignment is my own and research sources
are fully acknowledged. I understand that “PLAGIARISM” means taking and using
the ideas, writings, works or inventions of another as if they were my own and will
be treated as disqualification.
Student signature: Date: 6th December 2020
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