SWOT Analysis of Different Firm Types

This assignment delves into the application of SWOT analysis across different types of firms: public sector companies, private sector businesses, and voluntary organizations. It examines the unique objectives and challenges faced by each sector and how their internal strengths and weaknesses interact with external macro-environmental factors to influence performance and growth. The analysis highlights the importance of understanding these dynamics for effective strategic planning and decision-making in diverse organizational contexts.

Business and business
environment

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
Different type of organisation and the growth of the international business environment ...1
Public company......................................................................................................................1
Explanation of various organisation ......................................................................................2
Relationship between different departments .........................................................................4
TASK 2............................................................................................................................................6
Impact of macro environment on business ............................................................................6
Internal analyses and its relationship with macro factors.......................................................8
Key findings and how it impacts the decision making of business .....................................10
CONCLUSION .............................................................................................................................10
REFERENCES .............................................................................................................................12

INTRODUCTION
There are so many factors that impact on overall working of business to great extent.
Present study is based on The Five Fields that has many restaurants in UK and offers luxurious
services to its guests. Current assignment will explain different type of organisation and the
growth of the international business environment. Furthermore, it will explain interrelation
between various departments with advantage and disadvantage of this interrelationship. Report
will conduct SWOT analyses of business and its competitor KFC. In addition, study will explain
interrelationship between strength and weakness of business with macro elements.
TASK 1
Different type of organisation and the growth of the international business environment
Public company
Public company is the company whose share can be freely traded on the stock exchange.
The public company is control and operated by the government personnel. Public company has
to publish annual report and make public details about their finance and business activities. NHS
(National health services) is a publicly funded national healthcare system(Sanchez and Hla,
2004)
Purpose- The main purpose is to serve the nation and offer high quality and satisfactory services
to consumers.
Growth -The growth of public enterprise is rising day by day. As NHS is expanding its company
across 63 countries and also profit is increasing and the efficiency in terms of technical,
allocation and dynamic is improving and also NHS is rated as most impressive in terms of
efficiency (Bull and.et.al., 2016).
Legal structure: These firms can sell their shares in stock exchange. In these companies board
of members are the decision makers. Ownership and control are in the hand of higher authorities.
Private company
Private company is the company who issue shares and have shareholders but their shares
are not traded on the public exchange and not issue through initial public offer. The investor of
private company are those who are closest to the founders such as family, friends and employees.
For example: The Five Field’s is restaurants that work as private company (Dcosta and
McDonough, 2017)
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Purpose – The first and foremost purpose of private company is to maximize the profit in any
possible ways and so as the purpose of The Five Fields to maximize the profit and the another
purpose is to achieve a good position in the market and be a global leader in the market.
Growth – The private companies are also growing rapidly and also it maximizing its profit.
Legal structure: These have separate legal identify, board of director are chosen by
shareholders. Share capital needs to have less than £50,000.
Voluntary organisation
Voluntary organisation or union is an association of member who enters into the
agreement and who work for the common objective or interest and usually from a body and work
for the purpose to achieve the objective of the organisation.(Hillier and.et.al., 2013)
The largest voluntary organisation is Well come trust in UK.
Purpose – The most common objective is to create social impact rather than creating profit.
These firms mainly focus on improving people wellbeing and improving health of population .
(Hillier and et.al., 2013.)
Growth – Well-come trust in the independent global charity organisation. In august 2014, the
well come trust bought the cooperative group farm business.
Legal structure: members of the voluntary firms are guaranteed by £1. These have separate legal
identity.
Explanation of various organisation
Criteria NHS The Five Fields 's Well come Trust
Background details National health service
has been created as per
national health service
act 1946. It offers
medical; services etc.
NHS was founded by
Aneurin Bevan. NHS
recognise that smoking
causes cancer.
The Five Fields 's is
the British restaurant
and one of the largest
in the world. The Five
Fields has 1776
restaurants across the
world. It was
established in 1998.
The Well come Trust
is a biomedical
research charity based
in London, UK. It was
established in 1936.
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Product and services Medical equipment,
treatment of most
effective services,
accident and
emergency services
Restaurant such as big
mac, egg muffin,
happy meal.
Provide home delivery
services
Medical services,
provide medicine to
improve the health,
accidental services.
Size and Scope Count in the list of top
10 companies with 1.7
million across England
and also it is
continuously
expanding day by day
and growing rapidly
Company has wide
scope to grow well, as
it is continuously
expanding its
operations into
international market
thus, has wide scope to
grow.
World biggest
restaurant chain with
1.9 million and
expanding its chain
across many country
and becoming famous
worldwide. Company
can grow well and
have wide scope to
perform well at
international level.
Well come trust is very
famous and leading
charitable trust and
growing in terms of
technology and other
services.
It has wide scope to
serve the nation well
and provide services at
global level.
Vision Deliver better health
services and maximise
health and prevent
people from illness.
To be the best quick
services restaurants in
terms of quality,
services, cleanliness
and make customer
smile.
To became the global
health research and
promote global health
services.
Mission To provide quality to
every person every
day
To be the customers
favourite place to eat
and drink and commit
To improving health
and trusting colleagues
's skills and judgement
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to continuously
improving the
operation and
enhancing the services
Business objective To keep people health
and reduce illness
Leading restaurant
chain in the world,
provide quality
product to customers
Focus on idea in best
research in science
Legal structure These firms can sell
their shares in stock
exchange. In these
companies board of
members are the
decision makers.
Ownership and control
are in the hand of
higher authorities.
These have separate
legal identify, board of
director are chosen by
shareholders. Share
capital needs to have
less than £50,000.
members of the
voluntary firms are
guaranteed by £1.
These have separate
legal
Organisational
structure
It follows tall structure It has flat
organisational
structure
It follows matrix
structure
About stakeholder Working members Employees and
customers
Members of the trust
Relationship between different departments
Organisation chart
The Five Fields 's uses flat organisation structure in which there is no hierarchy that is
there is few or no level of management between the staff and the management. By the help of
flat structure, Five Fields can make quick decision and also there is no conflict between the
manager and the workers because workers are directly communicating without any middle
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person. There is clear communication between staff and higher authorities (Flat Organisational
Structure, 2019)
Interrelation between department
Marketing and HRM
Marketing means promoting the business and selling goods and services to the customers
it includes aggressive advertisement, promotion etc (Kesseli, 2017). On the other hand, HRM is a
wide concept. It includes recruitment, selection, training and development, controlling and
directing and manage the organisation employees. Marketing and HRM go hand in hand and also
it is beneficial to the The Five Fields 's. Marketing is to attract large audience while HRM is
handling with the current employees and adding brand value . HRM Hires people those who can
work better in the firm and marketing team helps to analyses future requirements of candidates in
order to meet demand. In the absence of this relationship Hr would not be able to find out actual
requirement of department and will not be able to select right candidates ( Phadermrod, Crowder
and Wills, 2019)
Marketing and Production
Marketing and production department work together and this interrelationship helps to
enhance profit of The Five Fields 's and helps in growing in effective manner. The production
focuses on new products and services and marketing helps to know the demand of the product
and services Marketing tells the production department that how much quantity to produce and
what feature are to be added on it (Sanchez and Hla, T.2004.)
Finance and production
These two department are the most important one as finance department provides money
to the production department so that quality products can be made, also production department
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Illustration 1: flat structure

will produce good quality product so that it help finance department to make huge amount of
money to the organisation (Kotler and et. al., 2015).
Advantages and disadvantages of interrelation of department
Interrelation of department help the Five Fields 's in many ways. If departments are
interrelated with each other then organisation will work in better manner and also organisation
will generate maximum profit. It is essential for the business that to have good interrelationship
between various departments (Akkanen, 2017). This supports the firm in minimising errors and
conducting operations as per the need of market. In the absence of this interrelationship company
will not be able to meet needs of consumers and will not be able to retain its potential buyers in
the organisation for longer durations.
On other hand this interrelationship enhances completion time of particular activity. If
each functional unit coordinate with each other’s and it will take too much time and enterprise
will not be able to provide satisfactory services to consumers on time (Lee and France, 2018).
TASK 2
Impact of macro environment on business
Political factor
This aspect refers to the effect of government on the working of the business. If political
stability is here then it will impact positive on the Five Fields because by this way enterprise will
be able to conduct operations in smooth manner without any frequent changes in laws and trade
regulations. Also, there are many government guidelines on dirt and health which help The Five
Fields 's to improve its product and work accordingly. This will impact positively and will help
business in conducting operations in smooth manner. But if there is in-stable government and
terrorism may increase which will affect visitor attraction in country. In such condition overall
demand of products may get negatively affected (Basil and Hopper, 2018).
Environmental factor
There are so many factors such as pollution, corporate social responsibilities that impact
on business unit and companies have to consider these factors while performing activities. If firm
fulfils its CSR responsibility then people will be positive and it will improve brand image of
company in the mind of buyers. Thus, this will impact positively on the Five Fields.
The negative factor is that climatic condition may affect the business in availability of the
product and food supply (Cierkosz, 2018).
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Social factor
Social factor are the factor which are affected by the social value, customer taste, belief,
taste and preferences of the people(Scanning the Environment: PESTEL Analysis , 2019) the
Five Fields considers social values, culture and provide services and products to buyers on the
bases of their preferences. That is why entity has become able to generate more sales as compare
to past few years. This impacts positive on the firm. On other hand if the Five Fields ignores
social values, lifestyle then people will not prefer to buy products of organisation this will impact
negatively on the firm.
Technological factor -
Over a period of time new technologies have taken place in industry. Now online
booking, pre- reservation, payment systems are available to restaurant business. Five Fields is
required to adopt these technologies in order to offer quick services to consumers and develop
strong relationship with guests. This will impact positively on the firm. On other hand if
enterprise implements new techniques every time then it would enhance cost of the entity thus, it
will negatively impact on new profit of organisation.
Legal factor
The most important factor that business should have eyed on it is legal factor. In which
there is complete impact of laws and regulation on business. Changes in laws and legal
guidelines impact on firm to great extent. For instance if government made changes in its trade
policies and fiscal laws then it will create burden on Five Fields and it might affect its
sustainability in negative manner but positive laws such as reduce working hours, increase wages
rate etc. It will motivate staff and they will feel happy. In such condition Five Fields will be able
to retain its staff in business for longer duration.
Economical factor
GDP, inflation, deflation etc. Are part of economic condition. If there is high
employment rate then it will positively affect purchasing power of buyers. In such condition
overall sales of Five Fields will get increased. But if there is high inflation then value of currency
will get down which will impact on operational cost of the firm and profit will get reduced.
Internal analyses and its relationship with macro factors
SWOT analyses of The Five Field’s
STRENGTH Weakness
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 Variety of products is the main
strength of Five Fields. As company
concentrate on needs of guest and
accordingly offer them wide range of
goods and services.
 Speedy operation – The operation of
The Five Fields 's is very fast and most
effective and hence it increases the
sales of company
 Strong brand vale and strong
relationship with consumers.
 Weak financial position as compare to
its competitors.
 Poor technologies adopted by the firm.
Opportunities
 Five Fields have the opportunity to set
up new restaurants outside the united
states and the great opportunity for
company is china.
 Technological advancement may create
opportunity to firm.
Threats
 Threat of political factor as government
is imposing various regulation
 Changes in legal guidelines create
threat to the business.
SWOT analyses of KFC
Strength
 Strong global presence – As KFC is the
second largest food chain in the world
and its chain is probably in every
country and it is very famous .
 Loyal customers – KFC has loyal
customer that is KFC believe that
customer will not substitute to other
brand .
 Secret recipe – KFC has secret recipe
Opportunities
 KFC continuously explore new food
items in menu so that customers it
attracts the customers and also it
introduces healthy items in the menu.
 KFC has the opportunity to expand its
operation and interest its market share
and revenue.
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that make KFC to hold a unique
position in the market (Sanchez and
Hla, 2004).
Weakness
 The biggest weakness is to manage the
franchisees of the KFC as it may arises
conflict in operation between the two
KFC franchisees (Scanning the
Environment: PESTEL Analysis, 2019).
 Supply chain – KFC has faces many
issue related to the distribution channel
and for this many stores of KFC are
being closed.
Threat
 the biggest threat is quality of product
as KFC faced many complain regarding
quality of the items and hence KFC is
working on it
 KFC faces global competition but
despite of heavy competition KFC grow
faster (Phadermrod ,Crowder, and
Wills 2019. )
Interrelationship between strength and weakness with macro factors
The Five Field’s have strong global presence and it is well known for its speedy operations.
This strong point is highly related with economic factor. Firm is operating in major countries
where economic condition of the nation is quite good. People have adequate income sources and
have good purchasing power. This supports the firm in increasing sales of the business and
conducting operation in smooth manner. It is highly related with political factor as well, stale
political condition of UK aids the business in running operation in smooth manner and gaining
competitive advantage in the firm.
Company’s operations are very speedy. This aids the business in attracting mass audience
towards the brand. Enterprise concentrates on needs of the buyers. Thus, this strength is related
with social factor. This supports business in making people loyal towards the brand. In addition,
The Five Fields ’s major weakness is that company is facing cultural issues. This is related with
social factor. Firm has to look upon the social values and believes of buyers and employees
otherwise it might face difficulty in sustaining in market for longer duration (Ho, 2014).
Key findings and how it impacts the decision making of business
As stated above in pestle analyses, there are external factors which affect the business. As
first is political factor in that there is international agreement and it effects the decision making
of business. Companies have to conduct internal and external analyses in order to identify its
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position in market. This would support business in making effective strategies and conducting
operation sin smooth manner. In SWOT analyses there much strength of the business such as big
brand image and speedy operation which help the business to perform better and effective way .
And the opportunity is to expand the business so that sales increase (Kotler and et. al.2015).
CONCLUSION
In the above study it can be concluded that each firm has different purpose. Public sector
company’s main objective is to provide quality and satisfactory goods and services to the
customers whereas private sector aims for maximising the profit in the organisation . Voluntary
organisation focuses on maximising social values and developing the society in any which way.
It can be summarised as there is strong relationship between strength and weakness of firm with
several macro factors. Strong relationship between various functional units aids the firm in
gaining attention of buyers and conducting operations in smooth manner.
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REFERENCES
Books and Journals
Akkanen, J., 2017. Key Factors for Entering the Hotel Design Market in the UK.
Basil, F. and Hopper, D., 2018. Improving sales consistency.
Bull, J. W. and et. al., 2016. Strengths, Weaknesses, Opportunities and Threats: A SWOT
analysis of the ecosystem services framework. Ecosystem services. 17.pp.99-111.
Cierkosz, M. K., 2018. GRIM Marketing Proposal (Doctoral dissertation).
Dcosta, A. and McDonough, M., 2017. Components of a PESTLE Analysis. Bright hub project
management. Najdeno.12.
Hillier, D. and et. al., 2013..Corporate finance (No. 2nd Eu). McGraw Hill.
Ho, J. K. K., 2014. Formulation of a systemic PEST analysis for strategic analysis. European
academic research. 2(5).pp.6478-6492.
Kesseli, T., 2017. The Business Environment and Culture of Mexico from the Perspective of
Finnish Companies.
Kotler, P. and.et.al., 2015. Marketing. Pearson Higher Education AU.
Lee, H. and France, A., 2018. Contrasting the accounting difficulties of small to medium entities
(SMEs) with large organisations.
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis based
SWOT analysis. International Journal of Information Management. 44.pp.194-203.
Sanchez, T. and Hla, T., 2004. Structural and functional characteristics of S1P receptors. Journal
of cellular biochemistry.92(5). pp.913-922.
Online
Flat Organisational Structure. 2019. [Online]. Available through
<https://www.learnmanagement2.com/flat%20structure.htm>
Scanning the Environment: PESTEL Analysis. 2019. [Online].Available
through:<https://www.business-to-you.com/scanning-the-environment-pestel-analysis/>
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