Qualitative Research Design and Methods

This assignment delves into the intricacies of qualitative research design. It explores key elements like research design, data collection methods (including strategies for ensuring rigor), sampling techniques, and data analysis approaches. The goal is to demonstrate a deep understanding of these concepts and how they contribute to conducting successful qualitative research studies.

Running head: BUSINESS RESEARCH ANALYSIS
Business Research Analysis
Name of the Student:
Name of the University:
Author’s Note:

1BUSINESS RESEARCH ANALYSIS
Table of Contents
1.0 Introduction................................................................................................................................2
2.0 Week 1.......................................................................................................................................2
3.0 Week 2.......................................................................................................................................2
4.0 Week 3.......................................................................................................................................3
5.0 Week 4.......................................................................................................................................3
6.0 Week 5.......................................................................................................................................3
7.0 Week 6.......................................................................................................................................4
8.0 Week 7.......................................................................................................................................4
9.0 Week 8.......................................................................................................................................4
10.0 Week 9.....................................................................................................................................5
11.0 Week 10...................................................................................................................................5
12.0 Week 11...................................................................................................................................5
13.0 Week 12...................................................................................................................................6
14.0 Conclusion...............................................................................................................................6
Bibliography....................................................................................................................................7

2BUSINESS RESEARCH ANALYSIS
1.0 Introduction
My 12 week learning course assisted me in selecting the most useful and contemporary
business research topic. The literature review of assignment 1 has facilitated me in framing
effective research questions in assignment 2. The study will discuss about my learning courses
conducted during 12 weeks.
2.0 Week 1
In 1st week, I came to understand about different aspect of business research for
conducting research of any particular research topic. I become aware about accurate research
structure, reasoning and practical aspects of the business researches. Apart from that, I also
learned about several research methodologies for collecting authentic research information. In
this week, I came across different names of business research topics. The business research topic
was on contemporary business issues. Among the learned business research topics, I chose the
most interesting and useful topic on E-Commerce on business.
3.0 Week 2
In this week, I came across several theories and concepts about e-commerce in relation to
business. The concept and knowledge about several theories on business research topic assisted
me framing effective research questions. In this week, I also understood the importance of e-
commerce of business performance. In this way, such concepts and theories enhanced theoretical
knowledge about business research. Furthermore, such theoretical knowledge also facilitated me
in writing concrete literature review in assignment 1.

3BUSINESS RESEARCH ANALYSIS
4.0 Week 3
In 3rd week, I actually framed literature review on the topic of e-commerce in business. I
gathered huge theoretical knowledge about the research topic in the previous week. The
knowledge from the previous week facilitated in conducting effective literature review on the
research topic. Apart from that, in the 3rd week, I also gathered several secondary sources for
collecting detailed and in-depth knowledge about research topic. Furthermore, the previous
literature about the research topic assisted me in incorporating more valuable information in the
literature review. The huge knowledge gathered from the secondary sources can assist me in
dealing with several contemporary business research issues in future.
5.0 Week 4
In 4th week, I realized the significance research questions for completing the research
study successfully. I understood that both primary and secondary research questions are of
similar importance for collecting authentic information about the research topic. Both primary as
well as secondary research questions are used for serving different purpose towards successful
completion of research study. I realized that primary research questions serve the fundamental
and basic information about the research study. On the other hand, secondary research questions
collect more detailed information about the research study. Therefore, I framed both primary and
secondary research questions for collecting fundamental and in-depth research information.
6.0 Week 5
In 5th week, I came to know about several types of research methodologies for collecting
accurate research information. I identified the differences between qualitative and quantitative

4BUSINESS RESEARCH ANALYSIS
research methods for collecting relevant research information. Moreover, the knowledge about
several research methods has facilitated in identifying the best research method in assignment 2.
7.0 Week 6
In this week, I came to know about the significance of sampling technique and sampling
size for gathering accurate research information. Sample size and sampling technique are both
significant for collecting accurate quantitative as well as qualitative research information.
Furthermore, I also understood that accurate sampling technique would help in collecting most
useful information from the respondents in most reliable manner.
8.0 Week 7
Huge knowledge from the previous week regarding the research methodologies enhanced
my confidence to select most appropriate and effective research methodology for data collection
purpose. I chose the most appropriate research methodology for data collection after evaluating
its relevance with the research topic. I selected both qualitative and quantitative research method
for collecting accurate information about importance of E-Commerce in clothing business of
Saudi Arabia. The enhanced knowledge about qualitative and quantitative research methods
would facilitate me conducting more effective research study in my future career.
9.0 Week 8
In this week, I decided to select the most appropriate sampling size and sampling
technique for gathering more accurate and relevant research information. Moreover, I opted for
random sampling technique for gathering selected respondents. Such sampling technique would
facilitate me gathering the selected respondents at their convenient place for smooth data

5BUSINESS RESEARCH ANALYSIS
collection process. In case of sample size, I selected 150 people for survey, who are mostly 18
years of old and tend to purchase products through e-commerce sites. Furthermore, I also
selected interview method for conducting qualitative research on research topic.
10.0 Week 9
In 9th week, I learned about different data analysis techniques for extracting right meaning
of the collected data. I realized that appropriate data analysis technique facilitates in analyzing
the right meaning of the collected data from the selected respondents. In this way, the
understanding of several data analysis technique facilitated me in selecting the best data analysis
technique for collecting information about the research topic.
11.0 Week 10
In this week, I finally selected appropriate data analysis method for extracting specific
information from the general information collected from the respondents. Moreover, I selected
SPSS method for analyzing collected data. The SPSS analysis would help in evaluating the
broader patter of collected data, which will enhance the quality of ultimate research result.
12.0 Week 11
In 11th week, I realized the importance of time schedule for successful completion of the
research study. The formulation of time schedule can also facilitate me in completing the
research study within exact time.

6BUSINESS RESEARCH ANALYSIS
13.0 Week 12
In this week, I evaluated the overall expected outcome of the research study. I evaluated
the expected outcome of the research based on the data collected from secondary sources and
other empirical evidences. I would facilitate me in getting overall assumption of the final
research outcome.
14.0 Conclusion
While concluding my reflective journal, it can be said that the learning course has wide
contribution on me in properly conducting the literature review and research proposal. The
knowledge about research approach, research design, data collection method, and sampling and
data analysis method have enhanced my confidence to successfully completing the research
study.

7BUSINESS RESEARCH ANALYSIS
Bibliography
Fletcher, A.J., 2017. Applying critical realism in qualitative research: methodology meets
method. International Journal of Social Research Methodology, 20(2), pp.181-194.
Gabriel, Y., 2015. Reflexivity and beyond–a plea for imagination in qualitative research
methodology. Qualitative Research in Organizations and Management: An International
Journal, 10(4), pp.332-336.
Gioia, D.A., Corley, K.G. and Hamilton, A.L., 2013. Seeking qualitative rigor in inductive
research: Notes on the Gioia methodology. Organizational Research Methods, 16(1), pp.15-31.
Gummesson, E., 2014. Service research methodology: From case study research to case
theory. Revista Ibero-Americana de Estratégia, 13(4), p.8.
Hickson, H., 2016. Becoming a critical narrativist: Using critical reflection and narrative inquiry
as research methodology. Qualitative social work, 15(3), pp.380-391.
Isaacs, A.N., 2014. An overview of qualitative research methodology for public health
researchers. International Journal of Medicine and Public Health, 4(4).
King, K.A. and Mackey, A., 2016. Research methodology in second language studies: Trends,
concerns, and new directions. The Modern Language Journal, 100(S1), pp.209-227.
Lather, P. and St. Pierre, E.A., 2013. Post-qualitative research. International Journal of
Qualitative Studies in Education, 26(6), pp.629-633.
Lee, S.P., 2014. A query on research methodology and ethics: defending Citizens Advice, its
work and goals. Work, employment and society, 28(6), pp.1016-1025.

8BUSINESS RESEARCH ANALYSIS
Murshed, F., Murshed, F., Zhang, Y. and Zhang, Y., 2016. Thinking orientation and preference
for research methodology. Journal of Consumer Marketing, 33(6), pp.437-446.
Ostrowski, L., Helfert, M. and Gama, N., 2014. Ontology engineering step in design science
research methodology: a technique to gather and reuse knowledge. Behaviour & Information
Technology, 33(5), pp.443-451.
Pearson, M.L., Albon, S.P. and Hubball, H., 2015. Case study methodology: Flexibility, rigour,
and ethical considerations for the scholarship of teaching and learning. Canadian Journal for the
Scholarship of Teaching and Learning, 6(3), p.12.
Tuohy, D., Cooney, A., Dowling, M., Murphy, K. and Sixsmith, J., 2013. An overview of
interpretive phenomenology as a research methodology. Nurse Researcher, 20(6), pp.17-20.
Üstün, U. and Eryilmaz, A., 2014. A research methodology to conduct effective research
syntheses: Meta-analysis. Egitim ve Bilim, 39(174).