Assignment- Business Strategy

Added on - 22 Nov 2020

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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Affect and influence the macro environment has on BT organisation..................................1TASK 2............................................................................................................................................5P2 Internal environment and organisation capabilities...............................................................5TASK 3............................................................................................................................................9P3 Competitiveness of UK’s telecommunications sector using Porter’s five forces model.......9TASK 4..........................................................................................................................................11P4 Bowman's strategy clock model...........................................................................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14
INTRODUCTIONBusiness strategy can be termed through which an organisation determines theirdetermined goals and objectives. This can conveniently defined as a long term planning ofbusiness adopted or executed by company in order to achieve business target. Such techniquesand strategies assist an organisation in facing issues that can be resolved through the assistanceof this. It is associated with numerous operations of organisation which can aid in reducingprobable risk in adequate manner. Mobile telecommunication segment is developing andgrowing rapidly in competitive business environment. Numerous telecom companies aredominating the telcos market ion UK dealing with several networking and smart phones serviceand products (Ackermann and Audretsch, 2013). There are more than 22 million people thatconsist of £3.8bn in revenues of retail. Numerous benefits that are associated with thecompetitive edge reducing hazards, and satiate demands of consumer along with staff membersetc. This report will analyse services of BT and develop a business strategy through conducting aproper business environment evaluation such as VRIN analysis, PESTLE etc. the companyoperates its business in more than 180 nations which demands more attention of environmentaudit while developing a strategic plan.TASK 1P1 Affect and influence the macro environment has on BT organisationBritish Telecom Company is known as UK division of telecommunication organisationwhich deliver IT and communication services to multinational organisation globally, withapproximate 180 nation. The organisation was originated in 1969 that provide various differenttypes of product deals such s mobile, fixed, fibre. TV and many more. YK has more than102,000 worker and more in 2016. The organisation has service oversees with subscription,broadband and telephones etc. i.e. controlled through British telecom (Alsoboa and Aldehayyat,2013). It is gradually diversifying into digital products and information technology which aremore beneficial and has slighter regulation. In regard of this, numerous subsidiaries that areperforming in BT company include international division of service to state organisation in entireworld due to the multinational activities, where there are more influencing components existingin the macro-environment i.e. makes the company essential to conduct proper PESTLE analysis.This will assist in demonstrating different challenges faced through BR in environmental, social,1
political, economical, environmental and legal ecosystem that are significant factors influencingentire telecom sector and organisation as well. Here is briefly discussed those factors:Political Factor: Brexit has created numerous changes in competitive telecommunicationindustry which has highly beneficial for BT company can get relief from their pension liabilitydue to increase in interest rates (Bentley, Omer and Sharp, 2013). Political component impactwhole industry of telecommunication in several negative as well as positive manner. TheOFCOM agree with other organisation to deliver associated services and broadband throughpulling down the BT monopoly rights in UK broadband. This can evaluate some more elementsbefore market investment:Value along with political telecom stability in the country's economy.Intellectual property protection.Bureaucracy and interferences in entire segment by state.Tax rates and incentives.Favouring partner trading.Trade regulation and tariff concerned to telecom.Economical Factor: Synergy from EE acquisition will assist in develop efficiencies ofcost and low churn rates. Along with this, service scope increment in telecom segment hascreated further development and M&A opportunities for British Telecom. In regard of BTtelecommunication organisation, this is more complicated to improve tourer and resources in therural sector (Cadle, Paul and Turner, 2010). As per this, few determinants should be involve byBT telecom organisation discussed as below:Exchange rate and stability at host nations.Infrastructure quality in telecommunication sector.Unemployment rate.Education Level.Interest rateEconomic GrowthInflation rate.Social Factor: Evolution of telecom segment is very limited. Belief and attitudes ofpopulation has vital role in the decoding consumer demands. In relation to this, expansionprocess become more complex for such organisation specially at the rural areas. As per this, BT2
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