Uber Technology Information 2022

VALUE PROPOSITION: UBER

Table of Contents
1.0 Introduction..........................................................................................................................3
2.0 Innovation Tools and Techniques........................................................................................3
2.1 Value Proposition Canvas................................................................................................3
2.1.1 Customer’s Profile....................................................................................................3
2.1.2 Value Proposition......................................................................................................4
2.2 Business Model Canvas....................................................................................................5
2.3 Vision of Future Canvas...................................................................................................5
2.4 Customer Journey Canvas................................................................................................6
2.5 Porter’s Five Forces..........................................................................................................7
2.6 SWOT...............................................................................................................................8
3.0 Major Lagging Areas of Uber..............................................................................................9
4.0 Strategic Recommendations.................................................................................................9
5.0 Conclusion............................................................................................................................9
References:...............................................................................................................................11
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1.0 Introduction
The concept of novel value proposition may be construed to be one of the most critical
success factors (CSFs) in case of a business organisation. In today’s complex corporate world
worldwide with wide use of technology and recessive competitions it becomes utmost
important for the management to devise a market-disruptive innovation strategy that will
have a distinct value proposition for its consumers. In doing so, the business will be able to
achieve a competitive advantage in the market and thereby standout for the long-term. The
instant paper deals with such value proposition by Uber Technology Inc. (hereinafter may
referred to as “Uber” or the company or the business, as the case may be), an America based
transport company known for its worldwide presence and market-disruptive offering of peer-
to-peer ridesharing service. In this paper, the researcher will identify and analyse innovation
tool and innovation trend in the industry the application of which may add significant value
to the offering of the company in the long-run. In conducting such analysis, the relevant SDG
(Sustainable Development Goals by United Nations) of “industry, innovation and
infrastructure” has also been considered.
2.0 Innovation Tools and Techniques
Big Data technology is one of the most suitable Software –Utility system that can help Uber
to Analyse, Practice and Extract information from a large set of data to increase the novel
value proposition and design some innovative ideas for attracting more number of customers
(Athoillah et al. 2019).
2.1 Value Proposition Canvas
The Value Proposition Canvas tool will help us to understand the value proposition of the
company and the customer’s profile.
2.1.1 Customer’s Profile
Gains
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The customers of Uber will be more thrilled if they get more availability of Uber ride when
they most needed.
Pains
Customers many time have different negative experience regarding taking an Uber ride such
as online transaction fail; ride doesn't come on time; complaint doesn't solve in time etc. and
they would like to give a feedback about their experience on social site (PENQUE, 2019).
Customer’s job
Customer’s job is to give feedback about their experience and get a satisfying result for their
complaints.
2.1.2 Value Proposition
Gain creators
The unique value proposition can be provided by the big data that will help the company to
gather the locations and the timing when the percentage of booking of online rides is higher
and can provide more rides there at those particular time and locations (Überall et al. 2019).
Pain relievers
The feedback can be collected from social sites by Uber using Big Data technology to resolve
the problem. They can improvise the system of the transaction generated, ride allocated and
complaint solving team and gather more rating from the customers.
Products and services
Big Data helps the company to collect all the feedbacks, rating, conversations, hobbies and
interest of the customers to identify the gaps and provide better service to them (SAADAH,
2019). Uber also target more customers according to their interest in travelling by providing
different types of reward points or discounts or coupons for choosing them.
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