2PARADIGM WARSwithin the organization, finding out the relation between the issues and their potential effects onthe organizational performance (Aguinis et al., 2017).The strategic choice could be divided into number of steps such as reaffirming thefundamental process of the organization. As commented by Boxenbaum (2014), the strategicchoice making covers some of the important objectives such as identification of the targetcustomer segment in the organization. Therefore, the organization is entitled to provide betterservices and products to the consumers through strategic choice and active decision making. Themakings of strategic choices are dependent upon four possible attributes such as –authenticity,believability, communicability and deliverability. For the strategic choice to be authentic, a number of viable alternative options must beavailable. The objectives need to be clearly stated within the strategic goals specifying its targetsegment of customers and the exact amount of services that the business organization is willingto provide. As commented by Jarzabkowski & Kaplan (2015), selection of the basis on whichthe business will compete provides the organization with a competitive advantage. The believability aspect of the strategic choice needs to be backed up by evidence andcommitments of the team members within a business organization involved in the planning ofthe strategic goals and objectives. As asserted by Wheelen & Hunger (2017), the believablechoices need to be supported by real and trustworthy data. Here, the logic applied need to beclearly stated and subject to further assessment. The strategic choices need to be communicatedeffectively within the team responsible for planning and decision making. As mentioned byWhittington (2014), effective and transparent communication further helps in understanding theperspectives of the organization. This further helps in setting of the organizational goals and

+13062052269

info@desklib.com