(solved) International Business Assignment
14 Pages5045 Words122 Views
Added on 2020-01-28
(solved) International Business Assignment
Added on 2020-01-28
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International Business 1
EXECUTIVE SUMMARYAll the organizations which carry out their operations among multiple countries of the globeare called international businesses. It comprises exchange of goods, services, technologies,technical know-how, capital sources etc. between distinct land of the world. It is also known asglobal business which includes import and export operations. This assignment aims at examiningthe contribution of global organization in the development of national as well as foreign economy.Therefore, the report will reflect an analysis of various theories and models of the foreign tradepractices. For this purpose, Brazil's multinational enterprise, Alpagrates has been chosen to conductthe study in an effective manner. Through this, various advantage and difficulties will be identified,while carrying out their operations across nations in order to create a strong position in the globalmarketplace. 2
Table of ContentsEXECUTIVE SUMMARY..................................................................................................................2INTRODUCTION ...............................................................................................................................4Overview of the Brazil's MNC, Alpagrates.....................................................................................4Internationalization of Alpagrates, challenges and its strategies.....................................................4Contribution of Alpagrates expansion to home country's economy................................................6Contribution of Alpagrates expansion to international economy....................................................7Eclectic paradigm............................................................................................................................8Internationalization theory...............................................................................................................8Product life-cycle theory..................................................................................................................9Impact of emergence of India and China (Sino-Indian relationship)on globalisation.....................9CONCLUSION ..................................................................................................................................11REFERENCES...................................................................................................................................123
INTRODUCTION International business refers to the trading operations that took place beyond the nationalboundaries of the world. In other words, production and distribution of goods and services amongvarious nations are called foreign or multinational companies (MNCs). In the present era, it can beseen that large number of corporations are engaging in cross border transactions to build a strongposition in the competitive market. Such global expansion can be done by various means such asexport through agent, sales agent, distributor, subsidiary, Foreign Direct Investment (FDI), licensingsystem etc. (Dunning, 2012). BRICS is an acronym for five emerging countries that stands forBrazil, Russia, India, China and South Africa. After the globalization, many of the corporations whowere operating in BRICS expanded their operations across nations and entered in the globalmarketplace. Present report will demonstrate an in-depth evaluation of the contribution of MNCstowards the development of domestic as well as foreign economy such as creation of job, wealthand socio-economic development. Moreover, the assignment will discuss the difficulties andproblems which organization faced in international expansion. In the end, an extension ofglobalization process will be examined by addressing the emergence of two nations, India andChina. Overview of the Brazil's MNC, AlpagratesAlpagrates is a Brazilian footwear company, which stems in the year 1907. It operates inmanufacturing industry and is headquartered in Sao Paulo, Brazil. J&F Investimentos is the parentorganization of it, while Alpagrates Argentina is the subsidiary firm. Its product portfolio comprisesfootwear, retail, textile and canvas. However, Havaianas, Osklen, Dupe, Topper, Rainha, Mizuno,Timberland, Sete Leguasm etc. are its top brand. It owns 13 manufacturing units in Brazil andArgentina and operates at global level by exporting goods and services to more than 80 countriesacross globe.Internationalization of Alpagrates, challenges and its strategiesMNCs are an invaluable dynamic instrument, which can be referred to wider distribution ofgoods, services, capital, technology, employment etc. across domestic boundaries (Young andGhoshal, 2016). No doubt, they conduct their business globally with the aim of getting maximum4
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