BMM3013 Starting a Business and Fundaments of Marketing

Assignment Cover Sheet
Instructions:
This assignment should be typed in 12-point font, lines spaced at 1½ or double
spacing. Please see the world limits for discursive type questions under each part of
the questions.
The assignment cover sheet should be included in all your assignment submission
as a first page.
To keep the anonymity of your assignment marking, please only use your Student ID
number and not your name on all your assignment submissions.
Student ID No.
Module BMM3013 - Starting a Business and
Fundaments of Marketing
Module Leader Dr. Allamdar Mehbahani
Course BA (Hons) in Business & Management
with Foundation Year in Business
Academic Year 2019-20 (Foundation
Year)
Word Count:
Your word count must include your appendices and footnotes, but not your
references. Students should aim to submit their coursework in line with the specific
word count limit and must not exceed by ±10% of the required word count either
way.
Student Declaration:
By submitting this assignment, I certify this to be my own work. I understand that if
this is untrue, I will have committed an assessment offence (plagiarism*) within the
University regulations and that disciplinary proceedings may be brought against
me. I also understand that it is an offence to allow another student to have access
to my work for the purposes of copying it.
Student’s
signature:
Date: 10.03.2020

Contents
An overview of your proposed business idea.................................................................................3
Brand Name: China Town.........................................................................................................3
Tag Line: China in a dish...........................................................................................................3
Mission: “To give our Customers the best quality Food”.......................................................3
Vision: “To gain the customer confidence and loyalty”..........................................................3
Products and Services:..............................................................................................................3
Uniqueness of the Product........................................................................................................4
Business Situation......................................................................................................................4
An evaluation of the external environment (PEST)........................................................................5
PESTEL Analysis................................................................................................................................5
Political Factors...............................................................................................................................5
Economic Factors...........................................................................................................................7
Social Factors..................................................................................................................................8
Technological Factors....................................................................................................................9
A discussion of competition and what the competitive advantage is.........................................10
A suggestion for the proposed target market................................................................................11
Market Entry Strategy...................................................................................................................12

An overview of your proposed business idea
Practical corporate procedure requires numerous company productivity codes.
Showcasing requires varying levels of manageability, values, and social justice
with specific products to be incorporated into the promotional strategy.
Various products contain various development strategies that need to be modified
and revised to insure they are effectively pushed and marketed.
I will be conducting a campaign and a field-tested plan for a Chinese restaurant
called 'China Town' in the main section of the assessment.
The restaurant company is one of the ever-greenest undertakings on the globe that
has been promising because food is always seen as the first and basic satisfiers of
the teeth.
There have been several industries shifts in outlook on the confectionary exhibition
with the restaurants 'disparity in taste and tendency.
The promotional strategy for 'China Town' dispatch will be remarkable and would
promote a more notable sense of consciousness by increasing the degrees of
confidence among them that food may not literally need to be terrible to wellbeing.
Brand Name: China Town
Tag Line: China in a dish.
Mission: “To give our Customers the best quality Food”
Vision: “To gain the customer confidence and loyalty”
Products and Services:
-Chinese dishes
-Pasta
-Chicken
-Pork
-Lamb
-Fish
-Vegan food

Uniqueness of the Product
Restaurants in China are regarded as top-quality restaurants.
They'd been a restaurant industry brand since 2000. It has inspired us to use China's
top-notch fresh food to build the world's most sophisticated soup.
We promise that we will take additional measures to ensure that the food being
delivered is of high standard in accordance with the aim of delivering the finest and
smooth-liquifying Chinese food.
We build our dishes in a specific way according to consumer demands for size taste
and bundling.
We guarantee that the most outstanding taste of our goods is preserved in total
harmony in all of our dishes.
Additionally, frying the food without too much oil is achieved to ensure that we don't
over-dish them and hold away from an eaten taste in the world of Chinese food
dishes.
Business Situation
With the increased demands of its growing restaurants around the
globe, the restaurants advertise has been expanding to a significant degree.
Numerous incidents led to our best dishes getting consumed by the Chinese food
addicted.
Customers are receptive to specific dish components such as meat or vegies form,
mouth quality, smell, conditioning, etc
Food is served at different activities and celebrations beginning with Birthdays,
Holidays, Anniversaries, Work Changes and even major merry-go-rounds such as
Christmas and hence a general public celebration or social occasions
where festivities are the significant core interest.