Hospitality Management and Sustainability

This report analyzes the impact of sustainability on hospitality management, focusing on the implementation of sustainable practices in the industry. It discusses the concept of Triple Bottom Line and its measurement, as well as the effects of sustainability on food and beverage management. The report also provides examples of establishments that have successfully implemented sustainable practices.

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Running head: HOSPITALITY MANAGEMENT AND SUSTAINABILITY
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Table of Contents
Introduction....................................................................................................................3
Discussion based on sustainability.................................................................................3
Sustainability and triple bottom line..........................................................................3
Effect of this trend on food and beverage management.............................................6
Examples of establishments that implement sustainable practices............................8
Reflection based on sustainable practices and their impact on food and beverage
industry.................................................................................................................................12
Conclusion....................................................................................................................12
Recommendations........................................................................................................13
References....................................................................................................................14

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Executive Summary
The report is based on the analysis of the ways by which sustainability has been able to affect
the operations of hotels in Australia and other parts of the world as well. The concept of
Triple Bottom Line or TBL has also been discussed in the report in detail. The effects of
sustainability on the operations of hotels have been analysed with respect to the perspectives
of operators and consumers. The examples that have been taken into consideration are also
based on the ways by which they have been able to implement sustainable practices in the
operations in order to reduce the ecological footprint.

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Introduction
The hospitality industry includes a huge category of fields that are a part of the
service industry which many includes different food and drinks based services, lodging,
theme parks, event planning, cruise line, travelling. The five different sectors that are able to
develop the hospitality industry in different countries include, food services, hotels, events,
travel and tourism, luxury services and others (Amanzadeh, Sokal-Gutierrez & Barker, 2015,
p. 521). The hotel industry can be considered to be the most important industry in the country
that has an impact on the ways by which the hospitality industry is able to offer its services.
The report will be based on the ways by which organizations in the hotel industry are able to
maintain their sustainable operations (Cavagnaro et al., 2018, p. 34).
The activities that are performed by the hotels in order to develop high levels of
sustainability will be discussed in the report in detail. The effect on sustainable profits on the
consumers of this industry is also an important part of the analysis that will be made in the
report. The impact that sustainability has on the food and beverage management of the
organizations will be an important part of the study that will be made in the report. The
analysis will be based on different examples of hotels that have been successful in the proper
maintenance sustainable activities (Getz et al., 2014).
Discussion based on sustainability
Sustainability and triple bottom line
As discussed by Evans, Welch and Swaffield (2017, p. 1400), the hoteliers and
different hotel and hospitality based organizations have started providing high levels of
importance to the implementation of sustainability in different operations. The sustainability
levels in this case are mainly based on operations and hotel development based activities that
are performed by different organizations (Garcia Henche, 2018, p. 3). The impact that

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sustainability has on the operations mainly includes, economic impact, environmental impact
and social impact as well. Sustainability can be considered to be the most significant issue
that is currently facing the world.
According to the Gheribi, (2017, p. 65), environmental impact that is caused by the
hospitality based organizations is high due to different factors like, water and energy
consumption, use of the durable and consumable goods, hazardous and solid waste creation.
Waste is mainly generated due to the disposal of batteries, paper, furniture, equipment,
appliances and bulbs. The myth that was previously believed by the hospitality organizations
was that the increase in green operations required more levels of investments (Hanspal &
Devasagayam, 2017).
However, the shift that has taken place in the industry based on social trends is mainly
related to the implementation of CSR or corporate social responsibility. The hoteliers have
also started realizing the importance of green operations in order to provide enhanced
experiences to the guests (Hudson & Hudson, 2017). The evolution that had further taken
place in the industry based on the proper implementation of green operations include the
following,
Cost savings – The factor based on costs is considered to be highly important
for the ways by which an organization is able to reduce the levels of costs in
order to provide incentives to the hoteliers. The efficiency and reduction of
costs is important for the proper improvement of the emerging technologies
based on the environment and the operational procedures as well (Kelly et al.,
2014).
Economic incentives – The government has formed many policies that are
based on the ways by which incentives can be offered to the organizations that

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are able to implement sustainable operations. The benefits mainly include,
reduction in the tax levels, premium discounts based on insurance and the
financial grants that are offered as well.
Regulatory affairs – The environmental regulations that are currently being
implemented by the organizations have an impact on the sustainable
operations of different organizations. The present as well as the future
legislations that have been implemented by organizations are considered to be
important for operations of hotels (Memery et al., 2015).
Guest experience – More number of hoteliers have started making investments
in the technologies that are based on the proper implementation of
technologies. The technologies can thereby have an impact on the experiences
that are provided to the guests.
Corporate brand image – The adoption of an effective corporate culture is able
to provide a major advantage based on proper attraction and retention of talent
as well. The socially responsible work process of employees is considered to
be an important factor that is able to affect the brand image of hotels (Rezai et
al., 2017).
According to Ricaurte (2012), the Triple Bottom Line or TBL can be defined as the
accounting framework that is able to incorporate three major dimensions related to operations
that include, social, financial and environmental policies. This concept is considered to be
different from the frameworks that are related to traditional reporting based frameworks that
include, the social and ecological measures as well. The dimensions of TBL are also known
commonly under three Ps that include, People, Planet and Profits. The proper measurement of
TBL is considered to be an important factor that is able to affect the sustainability measures
that are implemented by the hotel based organizations (Rimpeekool et al., 2017).

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According to Vinck, Scheelen and Du Bois (2019), the development of a proper unit
based on measurement of TBL is not quite easy for the hotels that operate in the modern
environment. The monetization of the dimensions that are a part of TBL framework mainly
include major aspects like, environmental damage and social welfare as well. The proper
calculation of TBL can also be based on the index and the ways by which incompatible units
can be eliminated in an effective manner (Withiam, 2011).
The performance of different organizations based on the sustainability based
operations can be measured in an effective manner with the help of TBL framework and the
different dimensions. The measurement can also provide a major benchmark based on the
performance levels that are depicted by the hotel organizations in the industry based on
sustainability based operations. The proper measurement of sustainability with the help of
this framework is considered to be quite tough for the organizations that are a part of the
hotel industry (Welch et al., 2018).
Effect of this trend on food and beverage management
As discussed by Withiam (2012), the food and beverage based industry has become
has highly competitive in the last few years. The sectors that are a part of the industry are
considered to be an important factor that leads to the increase in levels of sustainability. The
issues based on sustainability that have occurred in the industry are able to play a major role
in the ways by which organizations can operate. The industry based on food and beverage can
be divided into major categories that include, food retail based stores, food manufacturers or
producers, food distributors and beverage producers (Wood, 1994, p. 11).
The different organizations that are a part of the food and beverage industry are
analysed with the help of two major steps that include, gathering information and providing
ratings. The process of information gathering is mainly based on the three major aspects of

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the industry that include, SRM Evaluation, LHR Evaluation, Sustainability evaluation
(Wood, 1994, p. 11). The rating that is provided to the organizations is based on various
criteria that include, spend management, strategic sourcing process, category management,
sustainability and many more (Yeoman & McMahon-Beatte, 2016, p. 96).
The food and beverage industry has recently faced many different issues based on the
proper maintenance of sustainability in the operations that include,
 Ethical sourcing – The process of ethical sourcing is considered to be an
important factor that is able to affect the developed countries and the
organizations that are a part of these industries. The unethical activities that
are performed by the hotels in the third world countries can affect their
reputation in a huge manner (Rimpeekool et al., 2017).
 Food safety and tracing – The levels of food safety need to be maintained in
an effective manner in order to maintain the customer base of the organization.
 Transparent marketing – The increase that has been experienced in the rates of
obesity in different states have provided major levels of pressure on the
organizations (Vinck, Scheelen & Du Bois, 2019).
 Ecological impact – The system of food production has major impact on the
environmental conditions of a country. The local communities are also being
affected in a negative manner by the production process in the organizations in
different industries.
 The implementation of MICROS System in the hotels is considered to be an
important part of the sustainable operations that are implemented in the
industry. Loyalty cards are offered to the consumers in order to reduce the
levels costs based on operations of the hospitality organizations (Withiam,
2011).

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 The menu that has been developed by the hospitality organizations will be of
small size so that the levels of wastage can be reduced (Hanspal &
Devasagayam, 2017).
The best practices are required to be developed by the hotels in order to develop the
corporate social responsibility based activities. Sustainability has been able to play a major
role in the ways by which suppliers of the organizations have started developing their
operations and the sourcing process as well (Getz et al., 2014).
The food and beverage industry has also faced major challenges based on the changes
that have taken place in the external environment. The agricultural conditions in the
developing countries have a negative impact on the proper operations of the organizations
that are a part of the industry. The prices of different food based products in the developing
countries have an impact on the ways by which hotels are able to operate in a profitable
manner and can gain huge levels of margins as well (Cavagnaro et al., 2018, p. 34).
The changes that have taken place in the hospitality industry in the last few years has
also led to the increased usage of social media platforms like, Facebook, Twitter and
Instagram in order to increase awareness among the consumers and reaching them within
short periods of time. The advent of online food delivery apps like, Uber Eats have also
started providing major options to the consumers along with high levels of convenience as
well (Getz et al., 2014).
Examples of establishments that implement sustainable practices
As discussed by Withiam (2011), the various measures that can be implemented in
order to develop high levels of sustainability in the operations include, conserving energy,
limited wastage of water, ditching the disposables, reusing the guest lines, equipping the
staff, serving organic food. The hotels have started implementing many different

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sustainability based initiatives in order to maintain their operations in the industry. The hotels
have been able to continue their operations in a sustainable manner with the support that is
provided by the government. The hotels have started the implementation of sustainable
operations in order to maintain the operations in the hospitality industry (Withiam, 2012).
As discussed by Wood (1994), the increase in sustainable operations of the hotels
have led to the implementation of cost effective and environment friendly activities in a huge
manner. The development of sustainability is thereby considered to be quite effective for the
ways by which major hotels have been able to maintain their operations. Global awareness
based on the environmental issues due to operations of hotels have started increasing
effectively (Ricaurte, 2012). The hotels have adopted a sustainable approach in order to
maintain their operations in the industry. The reduction of environmental impact is a major
reason behind the lack of proper sustainability in operations. The logistics based factors of
the organizations have also been affected by the operations of hotels in a sustainable manner.
The enhancement of environmental issues has been addressed effectively by the proper
recycling activities performed by the organizations (Kelly et al., 2014, pp. 1190). The
different organizations that have implemented sustainable operations are as follows,
Portola Hotel & Spa at Monterey Bay – The organization has been the first in
the industry that has received a certification based on Green Building Council
LEED Certification. The hotel has used alternative power sources that include
solar power and has helped in reduction of energy usage and environmental
impact as well (Hudson & Hudson, 2017).
Hyatt at Olive 8 Seattle – This is a luxury lifestyle based property that is
situated in heart of the downtown Hyatt. This is also the first LEED certified
hotel in Seattle. The organization showcases many activities based on water
saving based features and the usage of innovative energy as well.

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Montage Deer Valley – The organization had adopted the green practices that
mainly include the diversion of greater than 80% of the total construction
based waste that has been generated from the local landfills (Getz et al., 2014).
1 Hotel South Beach – The beach property of Miami has been able to provide
major green features that include, room glasses, key cards, giant living walls,
toiletry dispensers located in the showers and many more. The organization
thereby aspires to develop a platform that is based on the implementation of
changes in hospitality based industry (Ricaurte, 2012).
The Westin Savannah Harbor Golf Resort & Spa – This resort has its
operations in Georgia is also able to operate in a progressive manner in the
environment. The organization was provided an award based on Green Seal
Silver level certification. The hotel had aimed at adhering to the stringent
guidelines that had been set by different government based organizations. The
installation of low flow based showers and the faucets in the resort had been
able to contribute in an effective manner to the sustainability activities of the
hotel (Memery et al., 2015, pp. 1210).
Hyatt – Hyatt has received 57% of the overall ranking based on the CSR based
initiatives that have been implemented by the organization over the years of its
operations in the industry. The 2020 Environmental Sustainability Strategy
that has been implemented by Hyatt mainly focusses on water and waste
reduction, stewardship and engagement of stakeholders. The corporate social
responsibility based initiatives that have been implemented by Hyatt have
been named as Hyatt Thrive. The organization has also developed many
effective partnerships with government based establishments in order to set
high standards based on sustainability activities (Hudson & Hudson, 2017).

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Accor Hotels – Swissotel, Fairmont and Raffles have joined the family of
Accor Hotels recently. The programme named Accor’s Planet 21 and has been
able to provide sustainable offerings to the communities in the countries of
their operations. The two major issues that have been identified and are aimed
to be solved include, food and buildings (Hudson & Hudson, 2017).
Sandos Hotels – Sandos has aimed at providing an all-inclusive experience to
the guests without creating high levels of carbon footprint on the environment.
The aim of the resort is based on the ways by which it can become leaders in
the all-inclusive resorts that can be differentiated, sustainable and innovative.
The culture that has been developed in the organization is mainly based on
social responsibility and education. Sandos Caracol Eco Resort is considered
to be an eco-focussed resort that is situated in centre of a lush jungle based
atmosphere (Cavagnaro et al., 2018, pp. 35).
Kimpton Hotels – The unique design and the ambience that has been
developed by the organization is based on the ambience related to high levels
of sustainability. The levels of diversity that have been included within the
organization is a major part of the sustainable operations performed in the
industry.
The degradable products that are used for the packaging purposes in
McDonalds is an important factor that is able to affect the ways by which
levels of impact of its operations on the external environment can be reduced
(Hudson & Hudson, 2017).
As discussed by Getz, Robinson, Andersson and Vujicic (2014), the hotel industry is
considered to be fast paced and highly competitive in nature. The organizations that are a part
of this industry thereby need to develop their operations in a way that can provide them an

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effective competitive advantage. The importance of sustainability in the industry has also
started increasing in the last few years leading to high levels of effectiveness of the
operations that have been performed (Hudson & Hudson, 2017).
Reflection based on sustainable practices and their impact on food and beverage
industry
The sustainable practices and their importance have stared increasing in the hotel
industry in the last few years. The organizations that are a part of this industry have been able
to maintain their operations with the support that has been provided by the government
organizations. The regulations that have been formed by government organizations have
gained high levels of importance in the last few years as well (Garcia Henche, 2018, pp. 3).
The implementation of sustainable practices has led to the reduction of food losses that has in
turn reduced the costs of operations of the hospitality organizations. The hotels have been
successful in developing their image in the industry with the help of different sustainable
methods that have been used for different operations. The development of competitive
advantage has been possible with the help of sustainable operations as the customers have
also been attracted towards the hotels based on their activities towards social welfare (Evans
et al., 2017, pp. 1411).
Conclusion
The report can be concluded by stating that the sustainable practices are able to play a
major role in the ways by which different organizations operate in the industry. The increase
in levels of competition in the hotel industry has further been able to increase the usage of
sustainable practices as well. The organizations have been able to maintain their positions in
the industry with the support that is provided by the proper implementation of the sustainable
practices in different areas. The welfare of the communities in the countries of operations of

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the organizations is also considered to be an important factor based on the improvement of
their revenues.
Recommendations
The major recommendations that can be provided to the hotel organizations based on
the trend of sustainability are as follows,
The hotels need to train the employees based on requirement of sustainable
operations. The reduction of waste is an important factor that can reduce the impact of the
operations of hotels on the environment. Although, many large organizations have
implemented many activities in order to reduce the amounts of wastes, the smaller hotels also
need to keep up with the trend. The hotels can reduce the costs of operations by saving the
amounts of energy that are being consumed on a daily basis for different organizational
operations.

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