Information Management System Development for Organic Food Production Industry

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1 | P a g e
“Eat Organic Food”
business analysis and
Information Management
System Development
A case study analysis
INFORMATION MANAGEMENT SYSTEM DEVELOPMENT FOR
ORGANIC FOOD PRODUCTION INDUSTRY

2 | P a g e
Table of Contents
Report A:
.........................................................................0
Background Information:..........................................................................3
Organisation Chart:...............................................................................5
Business Functions:.................................................................................5
Project Management:...............................................................................6
Gantt chart:............................................................................................0
PERT/CPM Chart:.................................................................................0
Critical Path:..........................................................................................0
Total Duration:.......................................................................................0
System Vision Document:........................................................................1
System Capabilities...............................................................................1
Business Benefits..................................................................................2
Policies:....................................................................................................2
Risk Analysis:...........................................................................................3
Cost Benefit Analysis:..............................................................................3
INFORMATION MANAGEMENT SYSTEM DEVELOPMENT FOR
ORGANIC FOOD PRODUCTION INDUSTRY

3 | P a g e
Summary:
The case study presented discusses the “Eat organic food”
company of Ian and his wife Ruth. The farm completely deals in growing
and selling organic vegetables. They currently use a phone based
manual system of taking orders from customers. The customers also
self-pickup their purchased vegetables. Also their customer base is
limited now. They want to expand their business by shifting to an
Information based system that will be able to help manage the customer
handling and marketing aspects. They want the system to be able to
automatically take orders from the customers and reduce the ordering
time. The system should display the customers all the available
vegetables in stock and also recommend them vegetables based on
their previous purchases for faster ordering. There are quite a few
people working on the farm along with Ian and Ruth. They all report to
Ian and Ruth and help in different departments from marketing to
production. Ian manages the production aspect and Ruth the marketing.
They are also planning to introduce another information system to
manage the legal paper work for their organic farming issues. The self-
pickup system is now replaced by home delivery to reduce traffic issues.
Overall the farm needs a information management system to handle the
marketing aspect of the business so that more time can be given to the
production part. This will also reduce the need for separate manpower
for each individual departments and increase profit.
Background Information:
The company described in the case study is a small to medium
enterprise which deals with the production of organic food vegetables.
The company is owned by Ian and his wife Ruth. The company first
started in Ian’s home’s backyard but now has shifted to his grandfather’s
farm where Ian had grew up. The farm is quite big in size and has
enough space to run a small production business. Ian manages the
production aspect of the business and Ruth the marketing aspect. The
quality of the organic vegetables is very good and hence has drawn
customers from around the area. The customer ordering system is done
through phone or talking directly. This is a very time consuming process
and has become a problem both for the customers as well as Ian.
The company generally communicates to its customers about the
availability of vegetables a day before the actual delivery date. This
INFORMATION MANAGEMENT SYSTEM DEVELOPMENT FOR
ORGANIC FOOD PRODUCTION INDUSTRY