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MKTG 4451: E-Commerce Assignment

   

Added on  2020-05-16

17 Pages5401 Words187 Views
Running head: E-COMMERCEE-Commerce: ZARA Name of the StudentName of the UniversityAuthor’s note

1E-COMMERCETable of ContentsIntroduction.................................................................................................................................................2Discussion...................................................................................................................................................3About the company..................................................................................................................................3Financial performance.............................................................................................................................4Industry overview....................................................................................................................................5About the website....................................................................................................................................5Organization and Consistency.................................................................................................................6Design.....................................................................................................................................................7Product page............................................................................................................................................8Navigation...............................................................................................................................................9Security..................................................................................................................................................10Ease of purchase....................................................................................................................................11Communication.....................................................................................................................................12Search engine strategy...........................................................................................................................12Affiliation..............................................................................................................................................13Technology............................................................................................................................................13Conclusion.................................................................................................................................................13References.................................................................................................................................................15

2E-COMMERCEChapter 1Introduction:With the advancement of technology and changes in the societal and lifestyle trends, businessorganisations are adopting to cater to the needs and requirements of the target market. One of the biggestrevolutions in the business front because of technology is the popularity and growth of the e-commercebusiness. For most business organisation it is one of the most important objective is to cater to the needand requirement of the customers, this has made e-commerce gain popularity in the past decade. E-commerce or E-business can be defined as the process by which a business institution uses technology tomeet and initiate transaction. Buyers and sellers meet on a platform, which is driven by technology.Amazon, E-bay, Alibaba etc are some of the pioneers in the e-commerce business model; settingbenchmarking milestones for the companies who are new in the industry. This model is based ontechnology and hence the lifestyle and societal factors play an important role in the business becauseacceptance of technology is also one of the major aspects. Hardware devices and connectivity withcommunication medium is important part of the. E-business or E-commerce is the process by whichorganisation uses the platform of internet to base their operation (Laudon & Traver, 2013).This business model has distinctive advantages and disadvantages. Advantages of e-commerce,there is no geographical boundaries to the reach of the model as a person can use the website and theservices from any part of the world. The website is available for the buyers on a 24*7 basis as likephysical stores there is no time restriction as well. The process of buying and selling of the items is easyand much smoother compared to retail business. Form the business perspective there is not cost of settingup stores hence there is capital investment in the initial position is low. The customers can choose theirproduct without having to move from one place to another.

3E-COMMERCESome of the disadvantages of the process include the business requires a wide range soprerequisites without which it becomes inaccessible. There is also a major reliability issue with thecustomers as they are mostly used to buying things from the physical store that allows to check theproduct by observing them physically, in this process the customer gets a pictorial representation of theproduct which may not be suffice for some. Lack of knowledge among the customers in using thetechnology is also a major barrier in this industry. In this assignment, a critical analysis of the Website of ZARA will be held in order tounderstand the dynamics of the e-commerce business website. Discussion:About the company: Zara is a very popular brand that is highly praised and demanded by people from various parts ofthe world. With the sole objective of being the number one fashion retailer in the world, Zara aims to feedthe world in need of class, fashion and style. The clothing and accessories retailer brand was primarilybased on Spain that was founded by the couple Amancio Ortega and Rosalia Mera. The company wasbrought into the market under the domain of the Inditex Group (Zarahome.com, 2018). The InditexGroup, being a multinational conglomerate, has about 10 companies under its umbrella that specialize inclothing. Zara has been very effective in maintaining customer satisfaction and involving theirpreferences that has led it to reach a unique position. With its marvel performance, Zara has been able tobe the leading apparel company in the clothing industry as is found in the present market. The productlines of the company have three sections commencing to men, women and children respectively. It hasmore than 1700 operational stores and also include an online store that functions all over the world(Zarahome.com, 2018). It possesses most of its stores in about 88 countries that includes United States,Europe, Asia and others. Zara has been recognized as the “fashion imitator” that imitates the seasonaltrend and provides fashion trend in accordance to that in the minimum time possible for it. It has been

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