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E-commerce Business Success Factors

   

Added on  2020-04-07

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1Running Head: e- Strategic Managemente- Strategic ManagementInstitution Lecturer StudentCourse Date
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2e- Strategic ManagementEXECUTIVE SUMMARYEcommerce represents rapid business potential for future investors with the ever changing technological world. The extent to which technology has brought the world into one global village has necessitated shift of attention to ecommerce to bring shopping services more closely to the buyers. The world is rapidly changing and so are the marketing trends the world over. Therefore, this plan seeks to highlight the approach taken by shopeasy.com online shopping platform to advance their business. It involves the organization’s business value, market strategy,and human resources constitution and values.
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3e- Strategic ManagementIntroductionThe rapid advancement in technology in recent times has led to shrinking of the world into a small global village. It is amazing how technology has brought the world together and howbusinesses have advanced to produce, disseminate and sell goods world over with the aid of technology. The world of business has evolved into an ecommerce stage whereby, markets are no longer going to exist physically but rather, on the internet, and this is what is referred to as theecommerce business [ CITATION Gao \l 1033 ].Ecommerce refers to the business process of buying goods and selling goods over the internet. It is a new emerging business trend in the contemporary world [ CITATION SMC \l 1033 ].Businesses have gone online which enables potential customers to buy whatever they need and have the products delivered to them after the payments. Ecommerce as a form of business saves time, and reduces the hectic processes of having to walk to the market place to buy goods.Therefore, in this case, my online ecommerce business is shopeasy.com. It is a startup online market place that will aim at providing all the online shopping solutions from electronic appliances to kitchen appliances and clothing products among others. Electronic commerce entails different models [ CITATION Men14 \l 1033 ], and as an entrepreneur, understanding a model that fits your business is the most significant factor in this field. Hence, shopeasy.com willemploy the merchant ecommerce model which specifically entails sellers and buyers meeting over the web to transact business. It is a basically employing the old retail model mode into ecommerce, enabling people to buy goods and services over the internet. While ecommerce has
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