Financial modeling is a process used to represent a company's financial situation by creating different models. The value of this model consistently increases in the finance industry. Financial modeling involves various techniques such as discounted cash flow, leveraged buyout, and option pricing models. It also includes credit rating, ratio analysis, and merger and acquisition analysis. The scope of financial modeling is wide, with applications in decision-making, capital budgeting, forecasting, and internal planning. However, it has limitations, including the reliance on future performance forecasts, terminal value, and weighted average cost of capital. Despite these limitations, financial modeling remains an essential tool for businesses to make informed decisions.