Assignment about Food Expert

Running head: FOOD EXPORT
FOOD EXPORT
Name of the University:
Name of the Student:
Author Note:

1 FOOD EXPORT
Exporting is one of the most important and dominant market and practice in today’s globalized
world. With the rise of globalization and e- commerce, all the medium and big business houses
are stepping into the export or shipping industry. The influx of economy, and the rise of the
technological applications, have increased the accessibility for, even the small business houses to
step in to the shipping and e- commerce industries. The export business essentially refers to the
shipment of the goods and products to the international markets, involving the modes of water,
air and road. This also allows the organizations to expand their business and their customer base,
and thus their profitability (Agarwal, 2014). Therefore, a more structured definition of the export
industry may refer to the practice of the organizations to sell or market their products and
services to the foreign land. It is observed that many of the organizations have an international
face value, as they have their chains or retails and manufacturing houses in the foreign lands as
well, but this will not be regarded as exporting. Exporting only refers to the shipment of the
goods and services to the foreign countries from the home country. Therefore, there are
differences in manufacturing products for the foreign countries and producing items for the
foreign customers (Verpoorten et al. 2013). Therefore, this includes a need for a marketing plan,
which will be applicable to grab the foreign market, and which will enable the products to
become marketable in the foreign land.
Associations today are normally duplicating or fundamentally expanding things by developing to
thing bargains on an all-inclusive level. However, one cannot expect that outside business
segments will be as propelled by your thing as neighborhood customers. Social differences,
shipping costs and travel time, administrative issues, and worldwide trade courses of action all
add to an advancing correspondence obstacle among suppliers and remote buyers (Lawrence,
Richards and Lyons, 2013). Therefore, there is an increasing need for realizing the buying

2 FOOD EXPORT
practices, interests, and needs of your outside customers. Most of this can be tended to in an
admission advancing arrangement. A toll elevating plan is made to address a specific system that
can be utilized to make thing both open and enticing to worldwide buyers.
As mentioned, all the goods, products and services are marketable, and are marketed, but among
them, there are certain industries, where, exporting seems difficult. For example, food is one of
the industries, where marketing the items and the products, are seemingly difficult than for
example, the fashion industry. The exporting business many layers of management, therefore, in
the food industry, it is often seen, that marketing, or shipping the products and managing the
whole export process, are difficult. Therefore, there is an essential need for planning the
marketing plan for the management of export in the food industry.
In the following essay therefore, the strategies, that CSIRO, must involve in order to increase
their foreign sales and to practice a successful food exporting are discussed.
In order to satisfy the growing demands, both locally and internationally, it is observed that
CSIRO needs to develop a strategy to add value to their food exporting business. The most
important aspect to be considered in the food industry is the well- being of the consumers and the
quality of the products. The product quality is to be considered in all the industries, but in case if
food industry, the quality of the products and the items must be ensured, as the prime objective
of the companies ate to tale care of the well- beings of the consumers, and this is the prime area,
where CSIRO, is failing miserably. With the increased demands, both locally and globally, the
organization is facing issues with the maintenance of the food quality (McCarthy, 2015). As
according to one official of the organization, it is accounted that the organization is majorly
facing difficulties with maintenance of the authenticity of the food items. The increasing distrust
regarding the distrust among the consumers is affecting the business. Also, as the local