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Marketing Assignment - Audi

   

Added on  2020-05-11

12 Pages2173 Words289 Views
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Running Head: MarketingMarketing
Marketing Assignment - Audi_1

Marketing 1ContentsIntroduction......................................................................................................................................1Overview of brand...........................................................................................................................2Brand equity of Audi.......................................................................................................................2Brand resonance of Audi................................................................................................................3Brand asset allocation......................................................................................................................5Evaluation of the brand models.......................................................................................................5BAV.............................................................................................................................................5Brandz model...............................................................................................................................6Conclusion.......................................................................................................................................8References........................................................................................................................................9
Marketing Assignment - Audi_2

Marketing 2Introduction The Audi is a German automobile manufacturer that design, engineers, market, produces and distributes the luxury vehicles. This brand is a member of the Volkswagen group and having the roots at Germany, Bavaria, Ingolstadt. The report talks about the brand analysis of the Audi, it includes the brand equity, brand resonance model, and the brand asset allocation. The paper also shows the assessment of the performance of the brand considering the BAV & BRANDZ models. Based on the overall analysis it shows the most suitable model that reflect the equity of the Audi.
Marketing Assignment - Audi_3

Marketing 3Overview of brand Audi AG is a German company that was funded by the August Horch in the year 1910. The brand involves the manufacturing and the designing of the luxurious automobiles and the SUVs. Since the brand came into the existence it is serving the elite and technophiles groups. It has beenfocusing on the technology and the innovation. The logo of the brand is ‘4 rings' that indicated the four autonomous motor-vehicle manufactures that include DKW, Audi, Horch, and Wanderer.Brand equity of AudiThe brand quality refers to as the commercial value that derives from customer perception in regards to the brand name of particular service or product. The brand AUDI has been playing a significant role in the groups of brands. The brand service is available for the high and the middle-income people. The cars of the Audi brand are fulfilling the demand of the customers such as comfort, speed, and reliability which is improving the perception of the customer towards the brand (Gurhan-Canli, Hayran, and Sarial-Abi, 2016). The vehicles of Audi were ableto achieve the hearts of the people with the help of the combination of the luxury speed and the affordability. This is the reason that the brand equity of the Audi is increasing because of the global subsidiary availability. This is making the customer aware of the services provided by the brand. The brand has formed the repair and the assembly points in major markets across the world so that they can make the car affordable for customers.
Marketing Assignment - Audi_4

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