Business Plan of Shwe Kaung for 2021

Assignment front sheet
Learner name Assessor name
Date issued Completion date Submitted on
Qualification Unit number and title
Edexcel BTEC Level 5 HND Diploma in
Business Term 1 Introduction to Management
Assignment
title Foundation studies
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.
Criteria
referenc
e
To achieve the criteria the evidence must show that
the student is able to:
Task
no. Evidence
P1
Explain appropriate description of management role in today’s
organization with SWOT and PETLE analysis, produce vision,
mission and objectives, organizational structure and suitable
leadership style and controlling method for a selected
organization.
2 13-18
P2
Explain the various elements of marketing process and develop
market segmentation criteria, targeting strategy, positioning
method and marketing mix for a selected organization.
2 19-21
P3
Apply Harvard Style Referencing style with acceptable
presentation format which is suitable for the leaders 3 23-25
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledge
Learner signature:
Date:

Business plan of Shwe Kaung for 2021
Prepared by: business developing team
Prepared for: Managing Director
Date of submission: 5.01.2020
Executive Summary

Shwe Kaung is the one of the oldest hot pot shop in Yangon. Shwe Kaung has been open for
more than a decade. It has built a good reputation in past decade and Shwe Kaung has a lot
of loyal and regular customers. This report is divided into three parts, introduction,
discussion and conclusion. In discussion this report covered management, leadership,
PESTLE, SWOT, STP, 7Ps and controlling methods of Shwe Kaung. In conclusion and
recommendation this report give ideas to what Shwe Kaung can do to improve.

Table of Contents
1 Introduction....................................................................................................................7
2. Management and Leadership Fundamentals..................................................................8
2.1 Management................................................................................................................8
2.2 Leadership..................................................................................................................11
3. Business Plan of Shwe Kaung........................................................................................13
3.1 Profile, vision, mission and objectives of Shwe Kaung.................................................13
3.2 PESTLE........................................................................................................................13
3.3 SWOT analysis............................................................................................................15
3.6 Organizational Structure.............................................................................................16
3.7 Leadership Styles........................................................................................................17
3.6 Controlling..................................................................................................................18
3.4 STP.............................................................................................................................19
3.5 Marketing Mix............................................................................................................21
4. Conclusion....................................................................................................................23
5. Recommendations........................................................................................................24
References list..................................................................................................................25
Works Cited.....................................................................................................................25

1 Introduction
Business report for Shwe Kaung includes three parts, introduction, discussion and
conclusion. The purpose of this report is to present the business plan of Shwe Kaung to
Managing Director. In this business report, PESTLE and SWOT analysis are explained
carefully along with STP and 7ps. This report is solely focused on Yangon market, 2021 only.
The information that are collected for this report are from textbooks, websites and
interviews.

2. Management and Leadership Fundamentals
2.1 Management
Management is what managers do in the simplest way of explaining. Management is
considered as working as a team with authorized roles. Management means overseeing and
coordinating the work of subordinates so that it is done effectively and efficiently. (Robbins
& Coulter, 2012).
Efficiency and effectiveness is a fundamental part of a successful business. Efficiency is
getting the best output with the least input. It requires using little resources as much as we
can to reduce waste (Robbins & Coulter, 2012). “It’s often referred to as “doing things
right”—that is, not wasting resources” (Robbins & Coulter, 2012, p. 8). According to Robbins
& Coulter (2012), just being efficient is not enough for the organization/team. It has to be
effective. Effectiveness is known as “doing the right thing” which will help the organization
to reach its goal at the end of the day. “Efficiency is concerned with the means of getting
things done, effectiveness is concerned with the ends” (Robbins & Coulter, 2012, p. 8).
POLC (planning, organizing, leading and controlling) best means of a manager’s job. Planning
is setting goals, developing objectives to achieve those goals and drawing up integration
and collaboration plans (Robbins & Coulter, 2012). Organizing is as manager’s plan, they
decide what tasks should be performed, who should execute them, how the tasks should be
organized, who should report to whom and where decisions should be made (Robbins &
Coulter, 2012). Leading role is when managers inspire employees, help resolve workgroup
disputes, influence individuals or teams while they work, choose the most efficient channel
of communication, or deal with employee behavior issues in any way, they lead (Robbins &
Coulter, 2012). Controlling is when (planning), tasks and structural arrangements put in
place (organization), and hired, trained, and motivated (leading) people need to be assessed
as to whether things are going as planned (Robbins & Coulter, 2012).