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486 : Marketing Essentials Assignment

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Added on  2021-04-05

486 : Marketing Essentials Assignment

   Added on 2021-04-05

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ASSIGNMENT FRONT SHEET<No.1>RetakeQualificationBTEC Level 4 HND Diploma in BusinessUnit number and title486_Marketing EssentialsAssignment dueAssignment submittedLearner’s nameCao Ngoc Ngan ThuongLearner’s code GCS15440ClassAssessor nameNguyen Thi Thanh NhanLearner declaration:I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.Learner signatureDateGrading gridP1P2M1M2D1
486 : Marketing Essentials Assignment_1
Assignment titleAspect of ethical philosophies and the impact of ethical issues on businessIn this assignment, you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found.Assessment criteriaExpected evidenceTask no.Achieved (Stick to mark as achieve)LO1 Explain the role of marketing and how it interrelates with other functional units of an organisationExplain the key roles and responsibilities of the marketing function.-Marketing concepts: Definitions, nature,the development (current and futuretrends)-How the external environment impactsupon marketing activity.-The role of marketing: structure,operations of marketing departments. -Overview of marketing processes: analysis,strategic planning and the marketing mix.- The different roles of marketing withinboth a B2C and B2B context.P1AchievedNot achieved
486 : Marketing Essentials Assignment_2
Explain how roles and responsibilities of marketing relate to the wider organisational context.-The interrelationships of functional units:Marketing as a business function. -The different roles of business units andthe interrelationships between thesefunctional units and marketingP2AchievedNot achievedAssessment criteria Expected EvidenceAchieved (Stick to mark asachieve)M1Analyse the roles and responsibilities of marketing in the context of themarketing environment.AchievedNot achievedM2Analyse the significance of interrelationships between marketing and otherfunctional units of an organisationAchievedNot achievedD1Critically analyse and evaluate the key elements of the marketing function andhow they interrelate with other functional units of an organisation.AchievedNot achieved
486 : Marketing Essentials Assignment_3
Summative feedback:Assessor’s SignatureNguyen Thi Thanh NhanDate
486 : Marketing Essentials Assignment_4

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