Assignment on Global Inflation 2008

Added on - 16 Mar 2020

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Research report1Student Name:Student number:Lecturer:Harvest Kitchen Market report
Research report2Table of contentsContent Page1.0 Introduction ................................................................32.0 Problem statement.............................................................33.0 Research questions............................................................43.1 Top and worst performers....................................................43.2 Difference in payment methods ........................... ................53.3 Difference in sales performance ...........................................63.4 Difference in sales and gross profit........................................83.5 Test for correlation-sales and rain ........................................133.6 Test for correlation-sales and gross profit ...............................133.7 Product category.............................................................144.0 Discussion and recommendation ..........................................155.0 Reference........................... ..........................................16
Research report31.0 IntroductionDue to global inflation that affected the world in 2008, many business enterprises have beenfinding it difficult to cope in the market[ CITATION Mar09 \l 1033 ]and[ CITATION Rom09 \l 1033 ].The economic turmoil dealt many industries a heavy blow. And until recently it has beendifficult for various businesses to get up to their knees. Worse is for the new entrants in variousindustries. The new entrepreneurs have had to face the stiff competition waged by veryestablished businesses in those particular industries[ CITATION Mow03 \l 1033 ]and[ CITATIONMar09 \l 1033 ].So for the new businesses to thrive in the global market they have to strategize tocounter their competitor’s strong selling points. These strategies might include very elaboratesales and marketing approaches so as to increase their sales and hence widen their profit margins.2.0 Problem statementStrong profit margin is very fundamental aspect of any business organization which needs toremain competitive in the market. This is because is a wider profit margin that will supportvarious operations of the business from paying of salaries, business inputs, advertisement costs,logistics costs to production costs. This means that if any business does not pay attention to howit can solidify its sources of profits, then the business might be in a state of jeopardy. HarvestKitchen is a young company that has been dealing with fruits and vegetables. The problemsfacing other new companies have also been playing out in Harvest Kitchen Company. They havebeing faced by low gross profits which is being attributed to low sales annually. The low amountsale on the other hand is believed to be due to lack of conversion of leads to actual businessopportunities. Lastly, the cost of goods has also been a factor contributing to low sales. It for thisreason the management of the organization has decided to carry out a research report on their
Research report4business operations in order to identify areas that are directly affecting their revenues so that theycan improve on them.3.0 Research questionsSome of the questions that the management of Harvest Kitchen sought to get answers for werethe following;Which products are performing well and which are performing poorly when it comes tosales?Are there differences in payment methods?Does location of a product in a shop influence its sales? Does this affect profits andrevenues? In which way?Is there a difference in sales and gross profits between different months of the year?Are their differences in sales performance between different seasons?How does this relate to rainfall and profits?
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