Assignment on Greenburger Hrmic
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Added on 2020-04-21
Assignment on Greenburger Hrmic
Added on 2020-04-21
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Running head: GREENBURGERHRMIC Assignment[Greenburger]Name of the student:Name of the university:Author note:
1GREENBURGERExecutivesummaryThis paper has covered an important discussion on the cultural differences and its impact onforeign business. Greenburger is a Chinese fast-food restaurant chain. The success in the homecountry China has encouraged the company for the United States. The paper shows the expectedchallenges and the opportunities, which is there in the target market. The paper has alsorecommended some solutions against the identified challenges. However, the recommendedsolutions might also not work. It entirely depends on how the company implements thesuggested strategies or the few others if it is possible.
2GREENBURGERTable of Contents1. Introduction..................................................................................................................................32. Discussion....................................................................................................................................32.1 Question 1..............................................................................................................................3a) Critically discuss the concepts and theories used................................................................3b) Application of theories to the impact of IHRM..................................................................82.2. Question 2.............................................................................................................................9a) Critically discuss the concepts and theories used................................................................9b) Application of theories to the staffing chosen...................................................................132.3. Question 3...........................................................................................................................13a) Critically discuss the concepts and theories used..............................................................13b) Application of the theories to the recruitment, selection, and others of IHRM................143. Conclusion.................................................................................................................................154. Recommendations......................................................................................................................15References......................................................................................................................................18
3GREENBURGER1. IntroductionGlobalization has enhanced the area of responsibility for the international humanresource management in relation to the challenges it contends. Human and cultural problems arethe commonest challenges. International markets are full of opportunities for the multinationalcompanies as well. In such situations, this is really advisable to follow the footsteps of successfulmultinational companies at the global platform (Story, Barbuto, Luthans & Bovaird 2014, p.131-155). On the other hand, the current study suggests some other points to consider whileexpanding to an international market. This provides some theoretical and conceptual backgroundto guide the expansion of a Chinese company Greenburger in the United States. It recommendsthe use of theories as such of Hofstede 6D model & Trompenaar 7D model to better understandthe culture of the target market. 2. Discussion2.1 Question 1 a) Critically discuss the concepts and theories used
4GREENBURGERFigure 1: Cultural Differences between the United States & China from Hofstede’s 6D(Source: Garvey, Momsen & Steinberg, 2016)The above diagram shows the cultural differences between the United States and China with thehelp of Hofstede's 6D Model.Power Distance-China scores double of the United States in terms of power distance. This simply meansthat inequalities in the society are very much acceptable in China; however, in the United States,it is considerably low. This further means that people get a high rate of adequate opportunities inthe United States. It is therefore evident that biases will be required to cut off from therecruitment & selection process. Moreover, this will affect the recruitment and selection processaccordingly (Rosenfeld, 2017). Individualism-
5GREENBURGERA comparatively very low score in individualism means that China believes in a group.The recruitment panel will also be in groups. However, the United States, on the other hand,believes in an individualistic society, which means that every single will be given fairimportance. Managers and employees have comparatively fairer communication. The interactionhappens in an informal way. This will test the recruitment panel at the time of selection as theywill find different behaviors from native applicants (Hamamura, 2012, p. 3-24). Masculinity-Both China and the United States are more or less equal in Masculinity. Both thecountries score fairly high in this regard, which implies that there will be huge competition inbetween the employees. Moreover, success will be one of the key factors to judge thecontribution (Yi, Ribbens, Fu & Cheng, 2015, p. 66-82). Uncertainty Avoidance-China scores comparatively low than the United States. This implies that Chinese peopleare very adaptable and entrepreneurial. The adaptability and the entrepreneurial qualities willhelp at the time of recruitment and selection process (Jacques, 2012). Long-Term Orientation-There is a huge difference in the way the Chinese people handle a situation than ithappens in the United States. The Chinese people change themselves according to the situations.Adaptability is high in the Chinese people (De Mooij, 2013). Indulgence-
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