Assignment- Growth & Development In Heritage & Cultural Industry

Added on -2020-02-05

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ASSIGNMENTUNIT 19: HERITAGE AND CULTURAL TOURISMMANAGEMENTSTUDENT NAME:STUDENT ID:1
Table of ContentsIntroduction......................................................................................................................................3Task 1...............................................................................................................................................3LO1 Identification of the growth, expansion and development witnessed by the heritage andcultural industry within the sector of travel and tourism.................................................................3AC 1.1 Analysis of the growth, progress and development took place within the industry ofheritage and culture preservation.....................................................................................................3AC 1.2 Discussion on the probable conflicts that arise in conservation of the resources ofheritage and culture- With reference to the case study of Lhasa, Tibet...........................................7Task 2...............................................................................................................................................9LO2 Importance of heritage and cultural attractions as a part of the travel and tourism segment..9AC 2.1 Assessment of the role played by cultural and heritage destinations in catering the needsof the customers...............................................................................................................................9Task 3.............................................................................................................................................11LO3 Recognition of the responsibilities, ownership and roles of the entities functioning in thecultural and heritage industry........................................................................................................11AC 3.1 Evaluation of the impact made by different ownership structure in managing the culturaland heritage sites............................................................................................................................11AC 3.2 Analysis of the roles, functions and responsibilities of the entities operating in theindustry..........................................................................................................................................13Task 4.............................................................................................................................................14LO 4 Evaluation of the role performed by the methods used in interpreting the needs of tourists.......................................................................................................................................................14AC 4.1 Assessment of the methods and media used interpretation of the needs of the touristswithin the heritage and cultural industry.......................................................................................14Conclusion.....................................................................................................................................14Reference list.................................................................................................................................152
IntroductionOver the passage of time, the travel and tourism industry have shown immense expansion asmultiple nations across the globe have undertaken the various strategies for the promotion of thecultural and heritage sites located within the boundaries of the respective nations. Travelling forthe purpose of business and pleasure has been termed as tourism, which also encompasses thebusiness of attracting, serving, entertaining and providing accommodation to the tourists. Thereare numerous branches of tourism; one such popular and eminent branch of the tourism industryis the heritage and cultural tourism sector, which comprises of natural, cultural and historicresources. Through the assignment, the research assistant proposes to identify the growth and developmenttaken place within the heritage and cultural industry and the role played by the heritagedestinations in the travel and tourism sector. Further, the researcher plans to analyse thetechniques implemented in assessing the requirement of the tourists of the heritage and culturalindustry. Specific reference to a case study involving ‘Tibet’ as one the popular heritage touristdestination has been considered for the research work. In addition, the importance of heritageand cultural attractions has been presented through a field trip undertaken by the British Museumand the Victoria and Albert Museum.Task 1LO1 Identification of the growth, expansion and development witnessed bythe heritage and cultural industry within the sector of travel and tourismAC 1.1 Analysis of the growth, progress and development took place withinthe industry of heritage and culture preservationThe word ‘heritage' is used to denote a complete range of traditions, culture, monuments andobjects that are inherited or passed on to the later generation by the former generation. Culturalheritage refers to the intangible attributes as well as the physical artefacts whereas naturalheritage is identified as the flora and fauna inherited from the past. Through the introduction anddevelopment of heritage and cultural tourism industry, the global tourism sector tries to upholdand maintain the integrity of this industry. According to Timothy and Nyaupane, (2009, p.223)3
heritage tourism represents the travelling experiences to places, witnessing artefacts and variousother activities that provide an authentic representation of the stories and the people living in thepast. Focusing on culture, it is perceived to be one of the major objectives of travel. The timelineof the growth and development of the cultural and heritage industry functioning within the traveland tourism sector dates back to the 16th century with the formation of ‘Grand Tour’ in Europe(Chen and Chen, 2010, p.29). The ‘Grand Tour’ was undertaken with the aim of unveiling theculture, roots and the art of the western civilisation. The timeline of the heritage and culturalindustry was highly influenced by major events in the form of immigration and decolonization inaddition involvement of religious travelling in the form of pilgrimages and historical events.With particular reference to the United Kingdom, it can be stated that the cultural and heritagetourism plays a significant role as a part of the tourism industry in the country. Moreover, due tothe presence or existence of the cultural and heritage sector the overall tourism industry has beenable to record a remarkable growth and a picture of noteworthy development and expansion(Richards and Munsters, 2010, p.334). Various important factors in the form of increasedcultural importance among the tourists or travellers and a wide range of options being madeavailable to them have contributed as success factors in growing and developing the heritage andculture tourism industry. In the context of UK, it can be stated that through the development andgrowth of the heritage and cultural tourism sector in the country it has positively affected thegrowth of the overall economy. This indicates 2.8% growth of the tourism industry, which isquite high compared to other industries that portray a growth rate of 0.8%-0.9% on an annualbasis (Ashworth and Larkham, 2013, p.336). 4

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