Assignment on HRM Nature and Characteristics

Running head: HRM 0
HRM Assignment

HRM 1
Table of Contents
Introduction................................................................................................................................2
Google Incorporation.................................................................................................................2
HRM Nature and Characteristics...............................................................................................3
People Management Strategies, Procedures and Tools Use by Google.....................................4
Employment Engagement..........................................................................................................5
Current Problems in HR Practices of Google............................................................................5
Contribution of HRM Strategies in Google’s Success...............................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

HRM 2
Introduction
Human resource management (HRM) is defined as the business functions in a corporation
that are designed to maximize the performance of employees which assist in accomplishing
common corporate objectives. Modern companies focus on implementing an effective human
resource management model in their organizational structure to improve the efficiency of
operations which assist them in gaining a competitive advantage. Due to globalization, the
competition between enterprises is fierce which require them to implement strategic models
that focus on improving their performance. Effective human resource management models
strategically implement various policies that assess the requirements of employees and take
appropriate decisions to increase their productivity (Armstrong and Taylor, 2014). The HRM
department of a corporation performs various actions relating to human capital such as
recruitment, training, retention, attractions, payroll, discipline and others.
Strategic human resource management includes components of human capital, but it also
focuses on collaboratively working with employees in order to boost their performance,
increase retention rates, improve work quality and maximize job satisfaction that is beneficial
for both workers and corporation (Daley, 2012). This essay will focus on critically examine
the HR functions of ‘Google’ and analyze how corporation use them to gain competitive
advantage. The essay will evaluate characteristics, nature, procedure, tools, problems,
patterns, and trends that influence the effectiveness of HRM approach. Further, the essay will
analyze the key concept of SHRM and how ‘Google’ use them to improve their HR functions
which provide them a competitive advantage.
Google Incorporation
Google was founded in 1998 as an American multinational technology corporation; the
company operates in internet, software, and computer hardware industry and it is the
subsidiary of Alphabet Incorporation. The firm’s head office is situated in Mountain View,
California, US and it provides its services throughout the world (Google, 2017). The CEO of
the enterprise is Sundar Pichai, and it employs more than 73 thousand employees. Google’s
mission is to organize world’s information and making it accessible at a global stage; the
firm’s vision is to provide people access to world’s information in a single click. According
to Forbes (2017), the corporation is world’s second most valuable brand, and it generated