E-Logistics of Swordfish (Sea Food Industry)

Assignment - II
E-Logistics of Swordfish (Sea Food
Industry)
Group No. 14.

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Table of Contents
Introduction..................................................................................................2
First: Assessment of logistics and E-logistics Swordfish industry......3
1.1 Australian Swordfish logistics.................................................................3
1.2 Logistics activities...................................................................................3
1.3 Logistics key activities............................................................................3
1.4 Logistics support activities......................................................................4
1.5 Definition of e-logistics...........................................................................6
1.6 Cloud computing.....................................................................................9
1.7 Social media.........................................................................................10
1.8 Fisheries: A balance of benefits and environmental impacts................11
1.9 Swordfish fishing fleet..........................................................................11
Second: E-logistics plan to improve Swordfish industry performance
against the seven rights (7Rs).................................................................12
2.1 The five ‘megatrends’ to influence the industry competitiveness over
the next 20 years........................................................................................12
2.2 The 7Rs of e-logistics application on Swordfish industry in Australia. . .13
Conclusions.................................................................................................14
References...................................................................................................15

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Introduction
The fish and seafood supply chains have witnessed large expansions over
the last decade. They represent the largest segment of food supply chains
and the highly internationally traded food products (Glavee-Geo & Engelseth
2018). The complexity of the supply chain, a large volume of traded food
commodities and unsatisfied market demand might lead to food fraud that is
easy to be done and difficult to be detected (Pahl 2018).
Broadbill Swordfish are migratory fish that are found in the Atlantic, Indian
and Pacific Oceans. They live in the warm water, then move into cooler
waters for feeding in the summer in Australia, than they return to the tropical
water in the winter. They live in depths of 550 meters underwater. Swordfish
steaks are oily with a meaty texture and sweet taste.Australian Fisheries
Management Authority (AFMA) manages catches of the swordfish according
to the maximum allowed catch limit. The weight of fish that commercial
fisher can catch is restricted and they should record their catches. In
Australia, broadbill Swordfish are eligible to be caught along both the east
and west coasts(AFMA 2019; Swordfish (SWO) 2015).
The current high competitive environment enforced organizations to depend
on information and communication technologies (ICTs) for achieving their
desired goals, survival and success. ICT enables transparency in the flow of
materials and products. E-logistics utilizes ICT, e-commerce internet of
things (IoT), big data and cloud computing. E-logistics increases the
efficiency of the operations enhances the information quality and supports
strategic planning (Wang & Pettit 2016).
The following section analyses the Australian swordfish logistics, applications
of e-logistics and logistics plan to improve its performance against the Seven
Rights (7Rs).
First: Assessment of logistics and E-logistics Swordfish industry
1.1 Australian Swordfish logistics
The Swordfish fishery in Australia is young that does not indicate the
seasonal differences in catch rates. Despite this, catch rates are higher
between August and December compared to the rest of the year. Swordfish
witnesses a rapid increase in catches and entry of new fishers, the matter
that threatens the sustainable catch levels without the timely information
made available to the AFMA management. AFMA should obtain information

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about the community age at maturity, longevity and stock to be able to
constantly decide the sustainable level of fishing of Swordfish(AFMA 2017).
1.2 Logistics activities
Logistics management involves managing the movement of materials
through the supply chain and its storage. Logistics in seafood is the process
of managing products flow from the producer, through the supply chain
operations until it reaches the final user. The main goal of logistics is to
integrate ordering, manufacturing, sales and distribution. It is a complicated
process for its seasonality and uncertain production volume that varies
according to natural events.
1.3 Logistics key activities
Logistics key activities could be discussed with an application on the seafood
industry in Australia according to Arul (2015),Tsang et al. (2018), Marchesini
& Alcantara (2016),Audy et al. (2012) and Department of Primary Industries
(2017).
 Customer service: The logistic activities are mainly concerned with
customer satisfaction. The marketing activities seek profit maximization
in the long-run through the customer by ensuring effective physical
distribution. Products should be delivered at the right time and frequency.
Also, improving customer service by maintaining effective warehousing
and assuring the optimum level of inventory.
 Traffic, inward and outward transportation: They delivers material
from the suppliers to the warehouse. It takes several types, like road, rail
or air. It is important for organizations to find the best transportation,
routeandmeat the safety and legal requirements, deliver supplies on time
and at an adequate cost. Outward transport is responsible for delivering
materials from the organization to the customer.
 Inventory control: Inventory control is very important, it sets the
inventory policies and involves the materials that should be stored,
investment, customer care, levels of stock, sizes of orders and timing. The
seasonality of seafood products represents a big challenge to this activity.
 Order processing: Itenables the delivered materials tofulfill to the
requirements of the order, inspects them for damage and sorts them.
Seafood products are critical because they need to be ordered on a daily
basis and in some cases more than once per day.
 Distribution communication:The materials' physical flow corresponds
to the information flowthat links the supply chain parts, moving
information about products, customer needs, materials, problems, levels
of service, cost and stock levels.