Tourism Sustainability in Australia

This assignment delves into the complex relationship between tourism and sustainability in Australia. It examines the environmental and cultural impacts of inbound tourism, analyzing how growth can be managed responsibly to preserve the country's natural beauty and rich heritage. The assignment encourages critical thinking about strategies for sustainable tourism development, considering the delicate balance between economic benefits, environmental protection, and cultural preservation.

Running head: TOURISM
Change in Inbound Tourism in Australia since 2010
Name of the student:
Name of the University:
Author note:

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Executive Summary
The purpose of the report is to state that how the inbound tourism in Australia changed since
the year 2010.. There has been a rise of significant inbound tourists which in turn affecting
the market insights of the inbound Tourism market. In this regards, the statistics and
economic contribution are shown in this report along with its statistical representation in the
Appendix section. Therefore in this regard, the report suggest also about the
recommendations that how the Australia can control the market and how it is going to
influence the customers staying in abroad. These are the important elements that are being
dealt in this report and also at the same time, the report also talks about the prosperity which
the tourism sector is going to gain by 2020.Thus, it can be concluded that Australian Tourism
sector is an important sector balancing the economy of the country.

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Table of Contents
Introduction................................................................................................................................3
Research Questions:...................................................................................................................3
Data and Sources........................................................................................................................3
Market insights.......................................................................................................................4
Economic Contribution..........................................................................................................5
The contribution of Tourism to Australian economy.............................................................6
The inbound arrivals of Tourism (2017-2018).......................................................................6
Methodology used......................................................................................................................6
Recommendations......................................................................................................................7
Conclusion..................................................................................................................................8
References..................................................................................................................................9
Appendix 1...............................................................................................................................11
Appendix.2...............................................................................................................................12
Appendix 3...............................................................................................................................12

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Introduction
Inbound tourism in Australia is referred to the visitors who are arrives in Australia and intend
to stay in the country for not more than 12 months. The country has a wider range of inbound
collections that stand separately or complement each other. The purpose of the travelling is
mainly for entertainment or leisure but not any working or gaining money. It mainly explains
of money expending. The inbound tourism contributes to the growth of money and also helps
to remove any kinds of obstacles which are bridging the gap between them According to the
International Tourism statistics (TRM) has come to Australia and the spending remained
unstable for 4 years at the end of the year 2013 and it keep on increasing in the last 2014-
2016 and it is still increasing now (Tra.gov.au, 2017).
Research Questions:
How is changing in inbound tourism in Australia since 2010?
Data and Sources
International Visitors in Australia has increased in number since 2010. It is more than
12.4% at the end of year of December, 2016 to more than 90,000 which is considered to be
the highest number of international visitors Australia. There has been a boost in the sector
with the number of visitors visiting Australia for the holiday increased by 24% and the people
who are residing in Australia increase by 8.3%. The inbound tourism in Australia in the year
2016 has become 195,605 (Tra.gov.au, 2017) .(See Appendix 2).
According to the statistics published by the Research team Australia, they came up with a
different methodology where the people are being interviewed on the mobile phones are
different from those people who are being interviewed on the landlines. It is notified that,
people who have been taken interviews on mobile and likely to take more trips (Fang et al.,

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2016). These types of interview have brought many people in the population of Australia by
improving the estimation of visitation. The key status of the interstate inbound visitors to
Australia is (Tra.gov.au, 2017).
 $1,564 millions are spend in inter-state visitors
 1.439 million number of visitors of inter-state
 $28,647,501 is spent in the nights of the visitors.
 $126 average number of nights spent by the visitors (Tra.gov.au, 2017).
The purpose of the visit is some of the visitors preferred to spend holidays with their family
or friends who are 362 in number. Some visitors preferred for the VFR and the number of
and the more than 610 number of visitors who used the agencies for the business purposes or
the business stay (Tra.gov.au, 2017). (See Appendix 1).
Market review for intrastate overnight visitors for inbound tourists
 $4,055 million is spent on the intrastate Australian visitors
 8.242 million number of visitors in Australia
 31.2 million Number of visitors who stayed overnight.
 3.8 average night of stay
 $130 average amount spend per night.
 $492 average amount spend by per visitor
The market share for the intrastate over night is 16.1% the overnight spent (Vermeersch,
Sanders & Wilson, 2016; Horner & Swarbook, 2016) ((Tra.gov.au, 2017)
Market insights
The visitors from New Zealand, Malaysia, Indonesia and Singapore are the short term visitors
mainly are coming to Australia and they are regarded as the economic boost in respect to the

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size of the market, values and shares. In the visitor’s number, Singapore is considered to be
the Australian’s second largest market and in Australia it is the 5th largest. Malaysia is
considered to be 3rd and largest market in Australia. In the year 2016, the market share of
Australia of the visitors from Singapore was 28%, Indonesia is 19% and Malaysia is 32% and
the visitors from these three countries are indentifying a steady growth for a longer term
Visitors from these three markets are more to visit Australia in the year 2016 For
example in the year 2015, more than 86% of the people from Indonesia, 19.7% from Hong
Kong and 12.0% from India. (Tra.gov.au, 2017). 74% visitors from Malaysia they travel to
Australia at least once in a year (Tra.gov.au, 2017). They enjoy the beauty attractions of
Australia, the natural environment and also the wildlife is quite beautiful for the visitors from
these countries. Therefore, in this context, the tourism sector must enhance the strategies of
the market by attracting more Asian markets for their sector (Tribe & Liburd, 2016).
Economic Contribution
Tourism is regarded as an important driver of economic sector which generates 110000 and
inducing $12 billion into the economy of Australia by Gross State Product( GSP)
 The value of the Tourism industry is $12 billion
 The Australia’s inbound Tourism is account for 5.3% of the people employed
who are in the state, and also indirectly the contribution of 8.1% of the
employment of state in total
 The tourism of Australia gives employment to 72,000 people and also account
to indirectly 37000 which sums up to 110000 people in Western Australia in
the tourism industry.
 The industry of Tourism is accounts for 2.5% of the economy of State by
GVA and also makes a contribution of 11.3% by GVA.

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 The contribution of Tourism to the Australia in the year 2015-16 is the Direct
Tourism Contribution $10.64 billion in terms of gross value. In terms of the
Gross State product is $11.86 and total employment is 109,000, (Alen, Losada
and Domenquiz, 2016; Tra.gov.au, 2017).
The contribution of Tourism to Australian economy
The Australian inbound tourism based industry is considered to be one of the major
contributors in the Gross Value Added in the year 2015 and 2016.
 The Direct Tourism was about $5.5 billion
 GSP of the direct tourism industry was about more than $6.03 billion. The Australian
tourism contributes in most to the direct tourism of State and 12% of the total national
industry of tourism by GVA.
The inbound arrivals of Tourism (2017-2018)
 Over the coming two years, the visitors of Australia are expected to get higher from
13% from 8 million to 9.2 million in the year 2017- 2018. The tourism of Australia is
fitting up the targets of expenditure by the year 2020. It has the tendency to reach
$131 billion and thus it is expected to capture the greater part of the share from 33%
in the year 2016-17 to 45% in the year 2026-27 (Tra.gov.au., 2017) (See Appendix 3).
Methodology used
The methodology used for the research work is the Secondary Methodology. The
journals that are being derived from the different websites are through the process of
exclusion and inclusion criteria. The journals which are statistical based are derived from the,
Australian Bureau of Statistics overseas arrival and departures which deals with the statistical

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analysis of the visitors to Australia per year and growth rate. Besides this, the other articles
are also taken from the Governmental Tourist website regarding the growth and contribution
of tourism and its contribution to the tourist sector. The Tourism Research Australia is
another important website which also talked about Tourist industry in Australia as a whole
and also made a comparative study with the other Asian Tourist Markets. These are the
authentic governmental websites which falls under the inclusion criteria. The Western
Australian Agency Website also has a page on Visitor’s statistics which describe the statistics
of the visitors in Australia. The monthly articles and also journals are also the source of this
research work. The journals contained the information about a daily report and some of the
peer reviewed works are also included in this research work. The daily report on tourism is
also being maintained properly all throughout the research work.
Recommendations
Australia is already famous for the visitors mainly coming from Singapore, Indonesia
and Malaysia as mentioned before are the sole attraction for the tourist centre (Goodall &
Asworth, 2013; Tribe, 2016).
Through the advertisement, Australia can attract the tourists to visit their country. The
advertisement can happen in magazines. The regular readers can go through the
advertisement and can take part in this particular tourist sector (Goodall & Asworth, 2013;
Ruhanen et al., 2013).
The marketing strategy of the country is to develop a relation based on long term with
the customers. The other agencies or any private sectors can keep contacts with the customers
from all around the world by inviting more tourists to their country to develop the insights of
the market.

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The inbound tourism is the part of the Australian market insight which depends on the
economic and statistical growth of the market (Horner & Swarbook, 2016). Therefore, in this
case Australia should maintain the welcoming of the tourists. As it has been predicted that the
exchange rate of the currency in Australia would increase and this might result to the tourists
finding that it is quite expensive which would lead to the number of. In this respect, the
economy should not be raised too quickly which might hamper the productivity and
therefore, the coming of the inbound tourist needs to be regulated without causing any further
harm to the economy (Dwyer, Čorak & Tomljenović, 2017).
Conclusion
Tourism may degrade the traditions through the introduction of the foreign elements
which may create conflict with the other cultural elements of that particular area. The
increase in tourism may also results to the environmental concerns. Therefore, the tourism or
the government of Australia should concentrate on not hampering the environmental and
cultural aspects of the country as well. By keeping the minimum level of inbound tourism
which can be easily handled by Australia.

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References
Alén, E., Losada, N., & Domínguez, T. (2016). The impact of ageing on the tourism industry:
an approach to the senior tourist profile. Social Indicators Research, 127(1), 303-322.
Dwyer, L., Čorak, S., & Tomljenović, R. (2017). Introduction. In Evolution of Destination
Planning and Strategy (pp. 1-14). Springer International Publishing.
Fang, B., Ye, Q., & Law, R. (2016). Effect of sharing economy on tourism industry
employment. Annals of Tourism Research, 57, 264-267.
Goodall, B., & Ashworth, G. (Eds.). (2013). Marketing in the Tourism Industry (RLE
Tourism): The Promotion of Destination Regions. Routledge.
Horner, S., & Swarbrooke, J. (2016). Consumer behaviour in tourism. Routledge.
Mok, C., Sparks, B., & Kadampully, J. (2013). Service quality management in hospitality,
tourism, and leisure. Routledge.
Ruhanen, L. M., Mclennan, C. L. J., & Moyle, B. D. (2013). Strategic issues in the Australian
tourism industry: A 10-year analysis of national strategies and plans. Asia Pacific
Journal of Tourism Research, 18(3), 220-240.
tra.gov.au. (2017). Cite a Website - Cite This For Me. Tra.gov.au. Retrieved 28 August 2017,
from https://www.tra.gov.au/ArticleDocuments/250/IVS_one_pager_March2017.pdf.aspx?
Embed=Y
Tra.gov.au. (2017). International Visitor Survey methodology | Tourism Research
Australia. Tra.gov.au. Retrieved 22 August 2017, from https://www.tra.gov.au/About-
Us/Methodology/international-visitor-survey-methodology

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Tribe, J. (2016). Strategy for tourism (No. Ed. 2). Goodfellow Publisher Limited.
Tribe, J., & Liburd, J. J. (2016). The tourism knowledge system. Annals of Tourism
Research, 57, 44-61.
Vermeersch, L., Sanders, D., & Willson, G. (2016). Generation Y: Indigenous tourism
interests and environmental values. Journal of Ecotourism, 15(2), 184-198.

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Appendix 1.

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Appendix.2
Appendix 3.

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