Assignment on Integrated Marketing Communications

Added on - 15 May 2020

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Running head: INTEGRATED MARKETING COMMUNICATIONSIntegrated Marketing CommunicationsName of the StudentName of the UniversityAuthor’s note
1INTEGRATED MARKETING COMMUNICATIONSAdvertisement 1:The Dating WallAnalysisThe advertisement is of the delta airlines in partnership with tinder. Thecollaboration might seem a little off but the advertisement has effectively caught the attention ofthe people. The idea of an advertisement is to beengaging, enlightening and entertaining; all theelements are present in this Delta airways advertisement.There is both adventure and rationalappeal associated with the advertisement (Vernuccio and Ceccotti 2015).CreativityWieden + Kennedy, is one of the popular and reputed advertising and content agency ofNew York. The painting is done by Colossal Media. The idea is to click selfie in front of thedestination image in order to post it in the display in woo people on Tinder (Baack et al. 2016).However, impact of the advertisement based on the target market is questionable as there is justone location of the advertisement.The implementation of the idea should be spread to more thanone location to ensure effectiveness.ContentThe content is simple and simple easy English language is used to capture the attention ofthe people.The name of the company or the partners are not highlighted and is somehow lost inthe chaos of the painting, the collaboration on tinder should have been made clear to make thepurpose of the painting clearVisuals
2INTEGRATED MARKETING COMMUNICATIONSAccording to the AIDA model of advertising, the visuals elements in this advertisementare the most attractive and engaging portion.However, the images of the locations that are usedin this advertisement can be more iconic for example the image of the Eiffel tower could be moreprominent. The colors and the images used allure the spectators,there is too much black andwhite in the canvas and too many elements in the portion which takes away the attention fromthe content(Hackley and Hackley 2017).
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