International Business: Launching Tim Tam in Canada

This assignment examines the potential for launching Tim Tam biscuits in the Canadian market. It analyzes Canada's economic environment, cultural factors using Hofstede's dimensions, and consumer attitudes towards indulgent snacks like Tim Tam. The analysis considers both opportunities and challenges, suggesting strategies for Tim Tam to successfully enter the Canadian market.

0Running head: INTERNATIONAL BUSINESS
International business
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Author’s note

1INTERNATIONAL BUSINESS
Country two:
Explanation about the country and its attitude towards biscuits:
Another country where Tim Tam can look to expand its biscuit business is Canada.
Before choosing to launch the biscuits in Canada, it is necessary to understand the culture,
buying habits and local demands of citizens in the country. Canada is a country located in North
America and world’s second largest country by area. The population of the country is around 33
million. The factors that make Canada an attractive business destination are low interest rates
and strong expanding economy. It has an attractive business environment because
entrepreneurship is encourages by the Canadian government. In addition, it has a multicultural
population which provides good opportunities for food producers to meet the need to different
groups of people (Kubota 2015). However, since Tim Tam biscuit is the product that needs to be
launched in Canada, there is need to analyze the country’s attitude towards biscuits.
The Canadian consumer is likely to favor those products that offer benefits apart from
basic nutrition. Tim Tam is a biscuit consisting of delicious cream sandwiched between two
crunchy biscuirs and coated with Tim Tam chocolate. This means that it is an indulgent snack
which contains 80 calories per biscuits. Hence, it will be great temptation for people bu t affect
health too (Tim Tam | Arnott's Australia 2018). Chocolate lovers are going to buy this biscuit,
however people who are health conscious may not favor regularly consuming this biscuit on a
daily basis. In case of Canada, it has been found that Canadians are also health conscious and
interested in living healthier lives (Vatanparast et al. 2017). Hence, in this aspect, Tim Tam
biscuit sales may be affected. Only those food products can click with the consumers which have
high nutritional value.

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Hofstede’s analysis for the country
The suitability of launching Tim Tam biscuit in Canada can also be understood by
analyzing how the products fit into the culture of the country. The Hofstede analysis of the
country has given an indulgence score of 68 to Canada. Indulgence is the parameter in Hofstede
analysis that determines the degree to which people control their desires. This is also dependent
on their culture and upbringing. The high score of 68 indicates that the country has an indulgent
culture. This indicates that Canadians have willingness to realize their desires and enjoy their life
to the fullest (Hofstede Insights 2018). Hence, they give importance to spending money on
leisure and meeting their desires. Although Hofstede’s analysis has other parameters too to
evaluate the culture of a country, however the indulgence parameter is most suitable to decide
the launch of Tim Tam biscuits. The high score in indulgence is a positive point for Tim Tam
because this indicates that people are likely to buy this product to fulfill their desire for good and
fulfilling snacks.
Tim Tam can minimize risk to their sales while launching the product in Canada by
looking at those factors that can increase the nutritional values of the biscuits. For example, they
can keep the main ingredients, however they may changes the flavor of cream or offer healthy
alternative to the product too so that that product is favored by all. Launching different varieties
of Tim Tam biscuits both for health conscious and indulgent groups can also help the company
to safely launch the product (Hobin et al. 2016). This can also be said because Canada is
culturally diverse country and diversity may help Tim Tam to target different range of Tim Tam
biscuits for different types of consumers. However, to be successful in this venture, Tim Tam
needs to be very sure about the range that can work in the country. They should also evaluate
investment needs to enter into new market like Canada (Gitman et al. 2015).

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Summary
The cultural analysis of Canada as a destination for launching Tim Tam biscuit has
revealed that Canada is an attractive business market due to its size and diversity of its people.
As Tim Tam is a food product with high calorie and many indulgent ingredients like chocolate
and other products, it was necessary to see to what extent do Canadians like to indulge in things
to fulfill their desires. Hence, the high score in indulgence is a positive point for Tim Tam and
they can look to successfully launch the product based on Canadian’s tendency to indulge.
Canadians are embracing variety of foods and beverages and Tim Tam can look to identify
flavors that would work best for them. In summary, Canada is an attractive business market due
to the cultural diversity in the country. The only barrier that Tim tam needs to cross is to
introduce healthier version of the biscuits too apart from the classic range.

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Referenece
Gitman, L.J., Joehnk, M.D., Smart, S. and Juchau, R.H., 2015. Fundamentals of investing.
Pearson Higher Education AU.
Hobin, E., Shen-Tu, G., Sacco, J., White, C., Bowman, C., Sheeshka, J., Mcvey, G., O’Brien,
M.F., Vanderlee, L. and Hammond, D., 2016. Comprehension and use of nutrition facts tables
among adolescents and young adults in Canada. Canadian Journal of Dietetic Practice and
Research, 77(2), pp.59-65.
Hofstede Insights 2018. Country Comparison - Hofstede Insights. Retrieved 30 January 2018,
from https://www.hofstede-insights.com/country-comparison/canada/
Kubota, R., 2015. Introduction: race and language learning in multicultural Canada. Journal of
Multilingual and Multicultural Development, 36(1), pp.1-2.
Tim Tam | Arnott's Australia. 2018. Arnott's Australia. Retrieved 30 January 2018, from
https://www.arnotts.com.au/products/tim-tam/
Vatanparast, H., Whiting, S., Hossain, A., Mirhosseini, N., Merchant, A.T. and Szafron, M.,
2017. National pattern of grain products consumption among Canadians in association with body
weight status. BMC Nutrition, 3(1), p.59.