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Assignment International Marketing

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Added on  2020-03-15

Assignment International Marketing

   Added on 2020-03-15

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1International MarketingNameTeacher’s NameCourse title
Assignment International Marketing_1
2ContentsIntroduction...........................................................................................................................................3Importance of culture in international marketing...................................................................................3Conclusion.............................................................................................................................................8Bibliography........................................................................................................................................10
Assignment International Marketing_2
3IntroductionIn the recent years, culture has become one of the most important factors that businesses need to consider while making their decisions to globalize1. Carious changes including technological changes, communication, religious believes, education levels among others have been changing, forcing businesses to change their marketing strategies in order tocope with the changes. Various changes that have been occurring in the society shows the global market has become homogenous. As a result of these, most companies constantly improve their marketing programs in order to meet the standards of consumers in their target markets.The improvement of these marketing programs and strategies makes many researchersand analysts to discuss the perceived implications of globalization and culture on international marketing2. This paper will seek to identify if with makes culture in international marketing something to matter, and the importance of culture in international marketing.Importance of culture in international marketingCulture comprises of various things which affect day to day lives of the consumer. This includes all aspects which impact what they consume, be it food, service or knowledge. International marketers have to consider this because it can lead to various consequences on 1Brady Donald. 2015. Essentials of International Marketing. London: Routledge.2Colon, Geoffrey. 2016. Disruptive Marketing: How Data Punks, Designers and Creative Hybrids Are Reshaping Brand Strategy. New York: American Management Association; 2016..
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