Assignment on Market Research

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Added on 2021-05-31

Assignment on Market Research

Added on 2021-05-31

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Assignment: Market Research

Executive summaryThis market research proposal is aimed at analyzing the viability of Hong Kong as a suitablemarket or organic vegetables. The market research will entail; describing the objectives and theresearch questions it will also explore the Hong Kong market stating the various variables thatdetermine its viability. The research will also highlight the research methodologies employed.

Table of ContentsExecutive summary.....................................................................................................................31. Introduction..............................................................................................................................51.1 Objectives of the research proposal.......................................................................................51.2 Research questions.................................................................................................................62. Business environment in Hong Kong......................................................................................62.1 PESTEL analysis...................................................................................................................63 Market Overview and Research................................................................................................83.1 Market demand and supply....................................................................................................83.2 Market segmentation.............................................................................................................93.3 Target customers....................................................................................................................93.4 Internal Analysis (SWOT).....................................................................................................94. Research methods..................................................................................................................114.1 Research design...................................................................................................................114.2 Sampling methods...............................................................................................................124.3 Data collection.....................................................................................................................124.3 Data Analysis method..........................................................................................................12Conclusion.................................................................................................................................12Research timeline.......................................................................................................................13Budget........................................................................................................................................13References..................................................................................................................................15

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Assignment on Market Research