Assignment on Marketing Plan for Asia e University

Added on - 29 Apr 2020

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Running head: MARKETING PLANMarketing plan for Asia eUniversity
MARKETING PLAN1Table of ContentsIntroduction.................................................................................................................................................3Background of the Assignment................................................................................................................3Background of Asia e University.............................................................................................................3Marketing Plan of Asia e University...........................................................................................................4Mission statement....................................................................................................................................4Diagnosis: Present position of the Asia e University...............................................................................4Product/Service.......................................................................................................................................4Academic Schools...............................................................................................................................4Information Technology and Multimedia School................................................................................4Arts and Social Sciences School..........................................................................................................4Engineering and Technical Studies School..........................................................................................5Science, Health and Environmental Studies School.............................................................................5Business and Management School.......................................................................................................5Education and Cognitive Science School............................................................................................5Service Centers in support of school.......................................................................................................5Instructional design and Learning technologies Centre.......................................................................5Languages Centre................................................................................................................................6Graduate Centre...................................................................................................................................6Lifelong Learning and Training Centre...............................................................................................6Innovation, Research, and Consultancy Centre....................................................................................6Market.....................................................................................................................................................6Target Market......................................................................................................................................6Target market segmentation.................................................................................................................7Marketing mix of Asia e University........................................................................................................8Place....................................................................................................................................................8Promotion............................................................................................................................................9People..................................................................................................................................................9Process.................................................................................................................................................9Price.....................................................................................................................................................9Product..............................................................................................................................................10Physical environment........................................................................................................................10
MARKETING PLAN2Distribution............................................................................................................................................10Blended Approach.............................................................................................................................10Online Approach...............................................................................................................................10Promotional strategy..............................................................................................................................10Promotion..........................................................................................................................................10Push strategy......................................................................................................................................11Pull strategy.......................................................................................................................................11Mobile development..........................................................................................................................11Use of web analytics..........................................................................................................................11Responsive website design................................................................................................................11Optimization of the search engine.....................................................................................................12Competition...........................................................................................................................................12Pricing...................................................................................................................................................12Fees of the Asia e University.............................................................................................................12Tuition fees cover..............................................................................................................................12Things that are not included in the fees.............................................................................................13Application fees.................................................................................................................................13Two different prices...........................................................................................................................13Late application fees..........................................................................................................................13Conclusion.................................................................................................................................................13References.................................................................................................................................................15
MARKETING PLAN3IntroductionBackground of the AssignmentThe assignment is about the marketing plan for Asia e University. Acting as a consultant of Asiae University Malaysia. A consultant needs to construct a marketing plan for Asia e University tohave a 20 % increase in student number in 2018. A Marketing plan document of the business isbeing constructed to show the tactics and strategies of a business. It might not be constructed fora specific period of time which involves an in-depth detail related to marketing for examplegoals of the business and cost of its product. It provides a way towards achieving the desiredgoals and objectives (Duermyer, 2017). This assignment will outline the marketing plan for Asiae University and will focus on these key points such as Mission statement of Asia e University,the Present position of the university, Product and services provided by the university, Market ofthe university, Channel of distribution, Promotional strategies of the university, competitors andpricing.Background of Asia e UniversityThe Asia e University is a collective multinational university started by the Asia CooperationDialogue (ACD), a frame recognized in 2002 to endorse Asian cooperation at a central level.Recognized as a Malaysian enterprise, on the way to become the leading agent of e-Education, itis sustained by 34 ACD Member Countries as confirmed in 2005 in Islamabad at the CDMinisterial Meetings and in 2006 in Doha (Asia e University. 2017). AeU is working with theinstitutions of higher learning (IHLs) and training Centre’s to provide quality of professionalprograms of training and quality academic programs that are easily available and inexpensive inthe ACD Member countries. For Asian, IHLs University AeU provides mutual certification anddegree recognition and programs of the academy. This University also provides control on theresources and facilities like professional programs and academic information sharing for IHLs inAsia. AeU is recognized by ACD member’s countries as an instrument for Asia-widecooperation and act as a promoter between the nations and communities in contracting the digitalgap. Asia human capacity needs are going to be fulfilled by AeU as it is ready to champion e-Education hard work.
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