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Assignment: Marketing Plan

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Added on  2020-10-05

Assignment: Marketing Plan

   Added on 2020-10-05

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Assignment: Marketing Plan_1
Table of ContentsTASK 1............................................................................................................................................11.1 INTRODUCTION.................................................................................................................11.2 Marketing Process ................................................................................................................11.2.1 Analysis of mission and objectives ...................................................................................11.2.2 Situational Analysis...........................................................................................................21.2.3 Marketing strategy:............................................................................................................41.2.4 Marketing Mix Decision ...................................................................................................61.2.5 Impact Analysis .................................................................................................................71.3 Role of marketing in creating value for customer................................................................81.4 Stakeholder engagement and their impact on marketing activities ......................................9CONCLUSION................................................................................................................................9REFRENCES ................................................................................................................................10
Assignment: Marketing Plan_2
TASK 11.1 INTRODUCTIONMarketing means to communicate about product and services to customers. This helps toincrease sales and profits of organisation and it helps to increase goodwill in industry. There aredifferent means through which managers can market their products (Al-Ekam and et. al., 2012).This is the way through which customer satisfaction can be checked and actions are taken inorder to improve it. This report is based ZARA which is a fashion retailer in Galicia. Thisorganisation was established in 1975. it has headquarter in Arteixo Spain. In this report there isdiscussion about market process, aim and objectives, situational analysis, marketing strategy,marketing mix and lastly role of marketing. 1.2 Marketing Process Marketing is one of the important department which helps in improving sales and profitsof organisation. There are many changes which has to be taken according to market trends.Marketing can be done in effective way by proper planning. There are possibilities thatorganisation has to alter their business plans and policies according to market trends. ZARA isone of the best brand in clothes and they have niche market as targeted consumers. Marketingprocess followed by managers of ZARA are as under-Mission and ObjectivesSituational Analysis for Identifying OpportunitiesMarketing Strategies for Value PropositionMarketing Mix Decisions for Developing Tactical PlansImplementing and Controlling Those Plans For Getting The Desired Outcomes. 1.2.1 Analysis of mission and objectives ZARA has good brand image in clothing industry. This is the brand which wasestablished in 1975 and it served all over the world in different parts of country. It has 2200stores across globe. Improving quality of customer satisfaction, attractive clothing are prioritiesof ZARA.MISSION Mission statement of ZARA is to satisfy produce what customer demands and it must bedelivered with rapid speed. Their aim is to satisfy customer by proper use of resources. ZARAalso emphasise on sustainable development of society. 1
Assignment: Marketing Plan_3
OBJECTIVES Objective of ZARA is to expand its business through diversification in Asia,Switzerland, Italy and other continents (Brooks and Simkin, 2012). To continue its store growthin the nations where companies already having its existence so as to consolidate its position andenhance its market share. 1.2.2 Situational AnalysisBusiness has impact because of macro and micro factors of environment. As there aremany changes taking place in business environment, so to be competent in market it is essentialto make alterations according to market trends. (Source: PESTELAnalysis, 2017)2Illustration 1: PESTEL Analysis
Assignment: Marketing Plan_4

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