logo

Assignment On Marketing Principles Of Ryco Pet Food

   

Added on  2020-02-05

18 Pages5633 Words113 Views
UNIT 2. MARKETING ESSENTIALS1

Table of ContentIntroduction: .........................................................................................................................................3Task 1: ...................................................................................................................................................4Q1: Explaining the key roles and responsibilities of the marketing function when the new product will be launched: ...................................................................................................................................4Q2: Explaining how roles and responsibilities of marketing relate to the wider organisational context................................................................................................................................................................4Task 2: ...................................................................................................................................................6Q3:.........................................................................................................................................................6Framework of Marketing Plan...............................................................................................................6Producing and evaluating a basic marketing plan for Ryco dog food company.....................................6Q4: Comparing the ways in which the Pet Food Company is able to apply the marketing mix to marketing planning process to achieve business objectives as compared to a competitor: ...............10Conclusion: .........................................................................................................................................14References List : ..................................................................................................................................152

Introduction: Marketing of a product is an important step in a business setup. Proper ways shouldbe undertaken to market a product successfully. This requires a thorough and vast research isneeded before any investment in the production sector. Moreover, the product should be goodin quality compared to the products of same purpose in the market. The growth of the petbusiness companies has been increased day-by-day all over the world in the perspective ofdemands, profits and the excellence reputation also. Among the pet business the numbers ofcat and dog foods Production Company has been spread its business by giving activeresponse against its service-users. The buyers of the pet food have been exercised the feelingsthat the pets become one of its family members which increase their concern regarding them.On the other side, the dog and cat food production company also able to maximize itsbusiness growth.Here, in this assignment, a report will be presented about the marketing principles ofRyco Pet Food which will going to be launched in the UK market. To attract the focus of theservice-users, the Ryco dog Food Company produces a new and revolutionary dog foodwhich displays its specific and classic features in the perspective of excellence flavour. TheRyco dog food company is going to lunch its new dog foods to take special care regarding thehealth and choice of the junior dogs. The upcoming dog food products of Ryco dog FoodCompany seems very essential for the growing dogs because it is such food which helps toprovide all types of essential protein elements to the dogs. The company utilises almost vegetable materials to produce the foods for the juniordogs which ensures the excellence quality of the offering products. The management of thecompany assures that the upcoming dog foods seem very low caloric and full of accuraterange of the protein elements which helps to grow the little dog in the perfect way and veryquickly. Furthermore, the upcoming dog foods will be very reasonable in the selling costwhich does not seem heavy burden on its masters financially. The marketing managerpresents the report with the help of a PowerPoint presentation to find out the traits throughwhich the product can be successfully marketed and advertised 3

Task 1: Q1: Explaining the key roles and responsibilities of the marketing function when thenew product will be launched: A marketing manager plays the key role in the marketing strategy of a product.Through many steps this function is done. Firstly, according to Tanner and Raymond (2011,p.76), a thorough and vast market research should be conducted by the manager to have clearvision of what the customers want from that particular company. The research gives themanagers an idea of the market opportunities. Thus, the company can create a market nichefor the soon going to be launched product. It also gives a perception about the marketcompetitors and how to outrun them. Then a marketing strategy is developed to make a clearoutline. Per this outlines the marketing should be done. The outline also indicates themeasurements to increase the sales of any other previous product. Customer relationshipmanagement is also an important in this procedure. With the help of the customer dataavailable in the organization, he conducts a customer satisfaction survey. This information isthen shared with the employees or the customer care executives to ensure they can giveexcellent customer service and that will build a lost lasting customer base. As opined byWaner (2010, p.97) employee management is also important in this regard because amarketing manager is responsible for the team of employees he recruits. The manager should make it sure that all the employees are working towards acommon goal. The manager should also motivate the employees. Last but not the least isidentifying new business opportunities. The research conducted gives a hint towards theunexploited or new markets. These new markets can also be a good medium to sell the newproducts. Marketing manager should also be to forecast sales to give the production sector ofa hint about the number of units to be produced. A marketing manager’s survey and reportsare the basis on which Ryco pet food company steps into a new market. Q2: Explaining how roles and responsibilities of marketing relate to the widerorganisational context. Responsibilities of a marketing department include various factors; from forming astrategy in line with the overall organisational strategy and objectives, stated by Orr (2004,4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Unit 28 Launching a New Venture
|17
|4430
|50

Marketing Plan Assignment - B&M Heads
|11
|2836
|39

Marketing Plan on New Product Launched by NutriDigest
|18
|1302
|54

Marketing Essentials INTRODUCTION
|11
|3674
|483

Elements of the Marketing Mix - Doc
|17
|6125
|154

Roles and Responsibilities of Marketing Function in an Organization
|17
|5295
|91